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Course Code: 
ATH 204
Course Period: 
Spring
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
Türkçe
Courses given by: 
Course Objectives: 

This is an introduction to the world of aviation and how commercial airlines are managed

Course Content: 

A history of aviation, aviation institutions a micro economic look at the aviation management and contemporary applications.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1-    Describes the history of aviation

1,3

1,2,3

A,C

2-    Introduces the international aviation bodies

2,9,13

1,2,3

A,C

3-    Explains the way to run commercial airlines

13

1,2,3

A,C

4-    Shows the different distribution channels

9,13

1,2,3

A,C

5-    Presents scheduling structures

11,13

1,2,3

A,C

6-    Analyses Revenue Structures and teaches forecasting

10,12

1,2,3

A,C

 

Course Flow

Week

Topics

Study Materials

1

History of Commercial Aviation

Past 100 years

2

Aviation Bodies

International Organizations

3

Multinationals in Aviation

IATA Airlines

4

IATA history of Deregulation

Cartels & Oligopolies

5

Air Service Agreements Traffic Rights

International Agreements ICAO

6

Codes Shares SPA’s

Market sharing

7

Alliances

Synergy

8

Distribution  GDS’s     and MIDTERM

Distribution Concept

9

Scheduling,  Hub & Spoke networks

Scheduling Concept

10

Fleet Planning

Fleet approach

11

Revenue Management

Fares Mix Competition

12

Customer Loyalty FFP Programs

Customer focus

13

BSP & CASS Settlement mechanisms

Settlement Systems

14

Electronic Commerce

Internet

15

Final Exam

 
 

Recommended Sources

Textbook

The Airline Business  Rigas Doganis Mc Graw Hill

Additional Resources

Aviation web sites like www.airporthaber.com

 

Material Sharing

Documents

Power Point Slide Show

Assignments

Required Reading book

Rising Above the Clouds by Dr. Cem Kozlu Remzi Bookstores Publshing

Exams

Midterm / Required Reading Quiz / Final

 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

60

Assignments

4

40

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

60

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

1

40

Total

1

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 

 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Gaining knowledge of business terms and applying these to institutions and business administrations. With this knowledge being able to analyze problems, and come up with creative solutions.

 

 

 

 

 x

2

Commenting on the effect's of social behaviour, personality and organizational culture at the global level.

 

 

 x

 

 

3

Applying knowledge acquired in the field.

 

 

 

x

 

4

Review of the economic and legal problems of organizations, and application of creative solutions.

 

 

 

x

 

5

Being able to correctly investigate and interpret government policy effects on foreign trade.

x

 

 

 

 

6

Analyzing global order economically and politically, in addition being able to analyze the geographical affects of this perspective.

x

 

 

 

 

7

In organizational analysis being able to see unethical situations in advance and prevent them from occurring, also gaining the ability to apply these traits in functional areas.

x

 

 

 

 

8

Analyzing the great economies of the world and apprehending in what dimension added value for multi- national and financial fırms is created.

 

 

 

x

 

9

Presenting ınternational marketing bases and gaining the necessary traits to become a brand and develop better communication strategies.

 x

 

 

 

 

10

To provide management, control and decision-making abilities and to use these in social and professional relationships.

 

 

 

 

x

11

Assessment of countries’ international economical policies on the bases of regional and foreign polices.

x

 

 

 

 

 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

3

45

Hours for off-the-classroom study (Pre-study, practice)

14

5

70

Mid-terms

1

20

20

Homework

1

20

20

Final examination

1

2

2

Total Work Load

   

167

Total Work Load / 25 (h)

   

5,8

ECTS Credit of the Course

   

6

 
2