Introduction to Business

Course Code: 
BBA 101
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
7
Course Language: 
İngilizce
Course Objectives: 
This course aims to provide students with a contemporary view of business strategies for competitive advantage, and allow them to explore skills and capabilities required for success in their business careers.
Course Content: 

How to start, grow and manage business; fundamentals and functions such as leadership and managerial traits and strategic planning process; basic concepts of major functions such as marketing, production, finance and management.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing, B: Homework, C: Performance

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning

Outcomes

Teaching Methods

Assessment Methods

Explain fundamental business concepts and principles

1

1, 2, 3, 12

A, B

Identify characteristics of entrepreneurship

1

1, 2, 3

A

Explore types of business organizations

1

1, 2, 3

A

Create awareness about business environment

2, 3

1, 2, 3

A

Provide basic knowledge and skills to start and run a business

1, 9

1, 2, 3

A

Prepare students for advance courses

1, 9

1, 2, 3

A

 

 

Course Flow

Week

Topics

Study Materials

1

Current Issues in Contemporary Business

Related Chapters

2

Today’s Environment for Business Ethics and Related Social Issues

Related Chapters

3

Most Challenging Economy in Decades

Related Chapters

4

International Business and Marketing

Related Chapters

5

Structuring Contemporary Business

Related Chapters

6

The Role of Entrepreneurs in a Competitive Economy/1. Midterm Exam

Related Chapters

7

How the Managerial Hierarchy Operates within a Business Organization

Related Chapters

8

Motivating People and Labor Relations

Related Chapters

9

Operational and Production Aspects of Contemporary Business

Related Chapters

10

Introduction to Marketing Strategies

Related Chapters

11

Producing and Distributing Goods and Services

Related Chapters

12

Promotion and Pricing of Goods and Services/2. Midterm Exam

Related Chapters

13

Using Accounting and Financial Information

Related Chapters

14

Today’s Financial Markets and Institutions

Related Chapters

15

Managing the Firm’s Financial Resources

Related Chapters

16

Final exam

 

 
 

Recommended Sources

Textbook

L.E. Boone and D.L. Kurtz. Contemporary Business. John Wiley and Sons, 2011 (Fourteenth Edition)

Additional Resources

 
 
 

Material Sharing

Documents

-

Assignments

-

Exams

-

 
 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

2

60

Quizzes

4

40

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

60

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Students should demonstrate their knowledge of the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective).

       

X

2

Students should demonstrate their ability to construct strategy, make organizational decisions and define the required processes to execute these decisions by utilizing the concept and knowledge in business management and by considering cultural and ethical values.

 

X

     

3

Students should demonstrate the ability to understand the dynamics of global business environment; follow the changes and improvements and understanding the importance of flexibility and creativity in the changing global business world

 

X

     

4

Students should demonstrate their comprehension of basic economics, law and social sciences which shape the global business environment and their ability to make decisions via this knowledge.

 

X

     

5

Students should demonstrate their ability to communicate effectively and work in harmony with members from different disciplines.

   

X

   

6

Students should be able to effectively communicate in writing or orally in global business environment.

 

X

     

7

Students should be able to appreciate and recognize contributions of individuals from diverse cultures, and should be able to effectively communicate, positively contribute and work as a team member.

 

X

     

8

Students should be able to use common information and communication technologies employed in business management.

   

X

   

9

Students should be able to define problems related with business processes, gather data, choose the required methods to analyze the data, evaluate the results and identify the necessary practices and communicate their ideas effectively.

   

X

   

10

Students should be able to demonstrate their ability to make contributions in business team or project groups, take responsibility and take the leadership role.

 

X

     

11

Students should demonstrate their understanding of business ethics and social responsibility concepts and motivation to take active role in these subjects.

   

X

   

12

Students should have required English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena.

 

 

 

X

 

13

Students should understand the importance of lifelong learning to maintain personal and professional development.

 

 

X

 

 

14

Students should demonstrate that they have the discipline and responsibility to conduct and independent study, project, research.

 

 

X

 

 

 
 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 16x Total course hours)

16

3

48

Hours for off-the-classroom study (Pre-study, practice)

16

3,5

56

Mid-terms

2

10

20

Quizzes

4

2

8

Final examination

1

18

18

Total Work Load

 

 

150

Total Work Load / 25 (h)

 

 

6

ECTS Credit of the Course

 

 

6