Multi-Cultural Business Communication

Course Code: 
BBA 203
Course Period: 
Spring
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
5
Course Language: 
İngilizce
Course Objectives: 
The course is designed to illustrate the vital importance of ‘communication’ both in business world and in our everyday lives.It aims at explanation of the importance of the modes of communication as well as various factors in the process of communication such as individual, organizational, cultural, channel and media barriers.
Course Content: 

This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

The emphasis is given to not just teaching of writing both formal reports and messages, but the basics of the relevant theoretical frameworks in the field of management and organization.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Exam , B: Assignment, C: Student Presentations

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Learns the most effective  use of verbal and nonverbal communication tools.

6,12

1,2,3

A,B,C

2) Comprehend and produce effective written and oral business communications.

6,12

1,2,3

A,B,C

3) Apply systematic language processing strategies for critical thinking, problem solving, conflict resolution, goal setting and attainment, and decision making in a variety of business settings, with emphasis on teamwork, cultural diversity, gender differences and active listening.

5,10

1,2,3

A,B,C

4) Evaluate business messages within appropriate local and global contexts.

7

1,2,3

A,B,C

5) Learn to analyze the communicator, audience, purpose, context, and strategies of business communications in functional settings.

7,14

1,2,3

A,B,C

6) Plan successfully for and participate in meetings and conduct proper techniques.

5,6,14

1,2,3

A,B,C

7) Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships.

6,7,14

1,2,3

A,B,C

 

Course Flow

Week

Topics

Study Materials

1

INTRODUCTION & BASICS OF THE COURSE

Principles of Business Communication

2

CATEGORIZING COMMUNICATION PROCESSES

THEORETICAL BACKGROUND FOR EFFECTIVE COMMUNICATION

Personal Communication

3

THE FOUNDATIONS OF BUSINESS COMMUNICATION

ORGANIZATIONS & BUSINESS COMMUNICATION

Personal Communication

4

COMMUNICATING IN A WORLD OF DIVERSITY

ENHANCING SENSITIVITY TO CULTURE AND DIVERSITY

 

Professional Communication

5

INTERCULTURAL COMMUNICATİON SKILLS

Proffessional

Communication

6

PLANNING BUSINESS MESSAGES

WRITING BUSINESS MESSAGES

COMPLETING BUSİNESS MESSAGES

Proffesional Communication

7

MIDTERM

 

8

MAKING EFFECTİVE ORAL AND VİSUAL PRESENTATIONS

Presentation Communication

9

WRITING REPORTS AND PROPOSALS

Written Communication

10

ELECTRONIC MEDIA / SOCIAL MEDIA (1)

Written Communication

11

ELECTRONIC MEDIA / SOCIAL MEDIA (2)

Group Communication

12

BUİLDİNG CAREERS AND WRİTİNG RÉSUMÉS (CV)

Group communication

13

STUDENT PRESENTATIONS

Original mastery of the assigned subjects

 

14

 

STUDENT PRESENTATIONS

 

Original mastery of the assigned subjects

15

REVIEW

 

16

FINAL EXAM

 

 

Recommended Sources

Textbook

Bovée, C.L. & Thill, J.V. (2012), Business Communication Today, (Global edition / 11th.ed.), Pearson

 

Additional Resources

Robbins, S. & Judge, T.A. (2008). Organizational Behavior. 14 th (Eds.). Pearson,  Prentice Hall International.

 

Material Sharing

Documents

Power point presentations related to all concepts are prepared by the ınstructor and discussed in the class.

Assignments

Original Projects about the topics covered in class by the lecturer are assigned to students for oral presentation in groups with the use of visual and oral aids.

Weekly written assignments are given related to the topic covered by the lecturer.

Exams

One midterm / student presentations / one final exam

 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

1

50

Assignment

2

30

Presentation

1

20

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

60

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Students should demonstrate their knowledge of the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective).

 

 

X

 

 

2

Students should demonstrate their ability to construct strategy, make organizational decisions and define the required processes to execute these decisions by utilizing the concept and knowledge in business management and by considering cultural and ethical values.

 

X

 

 

 

3

Students should demonstrate the ability to understand the dynamics of global business environment; follow the changes and improvements and understanding the importance of flexibility and creativity in the changing global business world

 

 

 

X

 

4

Students should demonstrate their comprehension of basic economics, law and social sciences which shape the global business environment and their ability to make decisions via these knowledge.

X

 

 

 

 

5

Students should demonstrate their ability to communicate effectively and work in harmony with members from different disciplines.

 

 

 

 

X

6

Students should be able to effectively communicate in writing or orally in global business environment.

 

 

 

 

X

7

Students should be able to appreciate and recognize contributions of individuals from diverse cultures, and should be able to effectively communicate, positively contribute and work as a team member.

 

 

 

X

 

8

Students should be able to use common information and communication technologies employed in business management.

 

 

 

 

X

9

Students should be able to define problems related with business processes, gather data, choose the required methods to analyze the data, evaluate the results and identify the necessary practices and communicate their ideas effectively.

 

X

 

 

 

10

Students should be able to demonstrate their ability to make contributions in business team or project groups, take responsibility and take the leadership role.

 

X

 

 

 

11

Students should demonstrate their understanding of business ethics and social responsibility concepts and motivation to take active role in these subjects.

 

X

 

 

 

12

Students should have required English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena.

 

 

 

X

 

13

Students should understand the importance of lifelong learning to maintain personal and professional development.

 

 

X

 

 

14

Students should demonstrate that they have the discipline and responsibility to conduct and independent study, project, research.

 

 

X

 

 

 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 16x Total course hours)

16

2

32

Hours for off-the-classroom study (Pre-study, practice)

10

1

10

Mid-terms

1

     6

       6

Assignment

2

6

12

Presentation

1

5

5

Final

1

10

10

Total Work Load

 

 

75

Total Work Load / 25 (h)

 

 

3

ECTS Credit of the Course

 

 

3