Strategic Marketing

Course Code: 
BBA 364
Course Period: 
Spring
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Prerequisite Courses: 
Course Objectives: 
The aim is to ensure that the students gain basis of marketing development, marketing area, targeting, product development, pricing, distribution and communication strategy knowledge and giving the basis of strategic decision making.
Course Content: 

Competitive marketing strategies which necessary for different type of sectors and economic conditions and analyze theoretic infrastructure from example situation which necessary for applying marketing content and system with strategic perspective.

Course Methodology: 
1. Explanation 2. Q&A 3.Argue
Course Evaluation Methods: 
A)Exam B)Homework C)Presentations

Vertical Tabs

Course Learning Outcomes

Learning Outputs of Course

Learning Outputs of Program

Learning Methods

Methods of Measure

Strategies of marketing could be improved.

      15,16

1,2,3

A,C

Analyze micro and macro actors in the periphery of marketing and can make SWOT analysis

15,16,17

1,2,3

A,C

Could produce marketing strategies about determined product or service

16,17,18

1,2,3

A,C

 

Course Flow

Week

Subjects

Preparation

1

Introduction

Related chapter and articles 

2

Introduction to marketing plan and strategy

Related chapter and articles 

3

Marketing Area

Related chapter and articles 

4

Micro ve Macro (SWOT ve 5force model)

Related chapter and articles 

5

Consumer Strategies

Related chapter and articles 

6

Marketing Mix: product and branding strategies

Related chapter and articles 

7

Midterm

 

8

Marketing Mix: Pricing Strategies; Review Project draft

Related chapter and articles 

9

Marketing Mix: Distrubution Channels

Related chapter and articles 

10

Marketing Mix: Communication Strategies

Related chapter and articles 

11

Case Study

Related chapters

12

Case Study

Related chapters

13

Case Study

Related chapters

14

Presentations of project

Related chapters

15

Presentations of Project

 

16

Final Exam

 

 
 

Recommended Sources

Lection Note

Strategic Marketing Management, Alexander Chernev, Philip Kotler,7th ed.

Other Resources

 

 

Material Sharing

Documents

 Course, Analyze

Homework

Homework and term project

Exams

Midterm and Final

 

Assessment

Semester Works

Number

Contribution percentage

Project

1

50

Midterm

1

50

Sum

 

100

Percentage of Final to success

 

50

Percentage of semester to success

 

50

Sum

 

100

 

 

Category of Course

Expertise/Field Lessons

 

Course’s Contribution to Program

No

Program Learning Outputs

Contribution Level

1

2

3

4

5

1

Could make a deep research or project report about related topic; have knowledge, discipline and responsibility to make a research or project or independent work.

 

 

 

 

 

2

Can show that takes necessary responsibilities and undertake the leader role, give additive to projects and team working at business.

 

 

 

 

 

3

Can targeting aims and purposes for organization and making Project plans and healing Project design related to that.

 

 

 

 

 

4

In rapidly changing business global conditions can critically assess the knowledge gained in the scientific field and concentrated in the lower reaches (management and organization, accounting and finance, numerical methods, production and marketing), determine the sufficiency and learning needs of knowledge they have and direct their learning to deficiencies.

 

 

 

 

 

5

Can show that you have a critical perspective, update your knowledge for personal and professional development, and understand the importance of lifelong learning

 

 

 

 

 

6

Taking into account the variability of national and international dynamics, he can show that he understands the importance of thinking flexibly and producing creative solutions to be successful in professional life.

 

 

 

 

 

 

7

Will be able to understand, follow and interpret global dynamics in business science and intensified subfields (management and organization, accounting and finance, numerical methods, production and marketing); At the international institutional level, have sufficient knowledge of English to communicate effectively, in writing and verbally.

 

 

 

 

 

8

Can express its knowledge in Turkish and / or English clearly and clearly in the national and international academic and professional contexts, the results of its studies, ideas and interpretations, knowledge and experience in the fields of general business science and its subdivisions in other disciplines and units using the necessary data , Can offer and share.

 

 

 

 

 

9

Can show that understanding the differences between cultures and individuals understands the importance of respect, and can communicate by showing the necessary empathy in social and professional environments created by individuals from different cultures.

 

 

 

 

 

10

Can effectively use information technologies that are valid and widely used in the field of business science and specialization.

 

 

 

 

 

 

11

Be able to judge the concepts of business ethics and social responsibility, evaluate the applications of these concepts, and show that it is important to act in accordance with these principles to add collective value.

 

 

 

 

 

 

12

Can know the ecologic, social and individual dimensions of social responsibility and with that perspective can show understand that actively citizenship work.

 

 

 

 

 

13

Can show understands the importance of the scientific perspective that is required for social development and for global competitiveness and the universality of the social rights that constitute the basis of contemporary societies and the concepts of social justice

 

 

 

 

 

14


  For corporate sustainability, can shows how understands the importance of quality management, business health and safety, professional and cultural respect, and corporate ethics principles

 

 

 

 

 

 

15

Can use contemporary concepts, theories and models related to business science and specialty branches, field-specific research methods to solve problems, analyze and research on field related issues, how to reach the necessary resources for continuous improvement of field knowledge and historical development of field.

 

 

 

 

x

16

Can show that the business possesses basic knowledge at the international level in legal, political, economic and social issues surrounding the field of science and specialties (management and organization, accounting and finance, quantitative methods, production and marketing).

 

 

 

 

 

x

17

Can show that has an analytical mindset and that it can use advanced institutional and practical knowledge in the field of business science and specialization (management and organization, accounting and finance, numerical methods, production and marketing)

 

 

 

 

x

18

Can evaluate and interpret quantitative and qualitative data with theoretical, factual and research methods information, identify problems, analyze data and produce solutions by evaluating the results

 

 

 

 

x

19

Can critically think about the organization / organization, and can associate, integrate, interpret new knowledge and understand the interdisciplinary interaction in the field of science and specialist subdivisions (management and organization, accounting and finance, numerical methods, production and marketing) with information from other fields.

 

 

 

 

 

ECTS

Activity

Number

Time
(Hour)

Total workload

(Hour)

Lesson time

16

3

48

Working time out of class (reworking)

16

5

80

homework

2

4

8

Midterm

2

2

4

Final

1

8

8

Total workload

 

 

148

Total workload / 25 (s)

 

 

5,92

Lesson’s AKTS Credits

 

 

6