INTERNATIONAL MARKETING MANAGEMENT

Course Code: 
MAN 332
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
5
Course Language: 
Almanca
Course Objectives: 
Macro environmental factors that affect marketing strategies, marketing research, market segmentation, target marketing, basic marketing concepts such as international marketing positioning standpoint. International market entry strategies international marketing marketing mix decisions receipt of learning, learning how.
Course Content: 

International marketing and international trade, International Marketing, international marketing and the importance of the definition of the information to be collected In the process of Internationalization, international marketing environment International divestitures are permitted, International marketing strategies, market segmentation, target market selection, and Product decisions and strategies, marketing mix, Brand selection, pricing strategies, distribution Strategies, Promotion Strategies

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, B: Homework, C: Performance

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Macro environmental factors affecting international marketing decisions on learning

2, 3

1,2,3

A,C

2) Understanding of the importance of international marketing research, international research planning learning milestones.

1,3,4

1,2,3

A,C

3) Meshing, target marketing and positioning in international markets to learn the topics

1,2

1,2,3

A,C

4) To have knowledge about strategies for entrance into international markets

1,2

1,2,3

A,C

5) In international markets, learning, adaptation and standardization of the marketing mix decisions to have knowledge about effective factors in handling.

1,2,3

1,2,3

A,C

6) To learn how international marketing guarantees you a competitive advantage

1,4, 12

1,2,3

A,C

7) International marketing, relate to the concepts of leadership, ethics and corporate social responsibility

11,12

1,2,3

A,C

 
 

Course Flow

Week

Topics

Study Materials

1

Introduction to Marketing and international marketing

Lecture notes

2

Basic concepts of marketing and international marketing

 

Lecture notes

3

International Market environment

 

Lecture notes

4

International consumer behavior

 

Lecture notes

5

International market research

 

Lecture notes

6

Used international marketing analysis tools

 

Lecture notes

7

International marketing strategies

Lecture notes

8

Midterm exam

Lecture notes

9

International markets product decisions

Lecture notes

10

International markets pricing decisions

Lecture notes

11

International markets promotion decisions

Lecture notes

12

The deployment decisions in international markets

Lecture notes

13

International Marketing Association

Lecture notes

14

Student presentations

Lecture notes

15

Student presentations

Lecture notes

16

Final Exam

Lecture notes

 
 

Recommended Sources

Textbook

Scripts

Additional Resources

Heribert Meffert; Marketing

Philip Kotler, Gary Armstron, John Saunders, Veronica Wong; Grundlagen des Marketings

Nieschlag, Dichtl, Hörschgen; Marketing

Kotler/Bliemel; Marketing-Managemet

 
 

Material Sharing

Documents

International marketing-related sample documents

Assignments

 

Exams

 
 
 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

80

Quizzes

 

 

Assignment

1

20

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 

 

 

COURSE CATEGORY

Expertise/Field Courses

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Students should be able to use basic knowledge of International Business Management theoretically and practically for identification, modeling and solving of problems for businesses operating on a global scale.

 

 

 

X

 

2

Students should possess the essential body of knowledge related to International Business Management including the state-of-the art concepts, theories and models, historical evolution of that discipline, the scientific methodology in general, and the research tools and techniques utilized in that discipline, in particular.

 

 

 

X

 

3

Students should understand the core competences of juridical, political, social, and economic psychological dimensions related to International Business Management.

 

X

 

 

 

4

Students should be able to conduct independent research in their discipline by specifying information needs for investigating a topic-of interest, accessing the appropriate sources of knowledge, and preparing a comprehensive report.

 

 

 

X

 

5

Students should understand the interdependency and interrelationship among disciplines should be able to relate and synthesize International Business Management knowledge with diverse disciplines, and generate new information accordingly.

 

 

 

X

 

6

Students should be able to fulfill their responsibility as team leader or team member in project implementations or applied studies that are related to International Business Management.

 

 

X

 

 

7

Students should be able to design and plan projects to achieve organizational goals and objectives setted or to improve organizational performance.

 

 

 

X

 

8

Students should be able to critically evaluate the knowledge in the area of International Business Management, assess self-competency and direct self-learning efforts accordingly.

 

X

 

 

 

9

Students should understand the importance of life-long learning and self-assessment to maintain their personal and professional development.

 

 

X

 

 

10

By rapidly changing global circumstances, students should be able to show that they understand the importance of flexibility in thinking and generating creative solutions in order to succeed in professional life.

 

 

 

 

X

11

Students should be able to effectively communicate in written and oral German on a corporate level with people from diverse backgrounds.

 

 

X

 

 

12

Students should have the German proficiency to be able to follow and interpret the global dynamics that shape their discipline.

 

X

 

 

 

13

Students should indicate, express and present their knowledge in in national/international interdisciplinary academic and professional settings, should offer and make comments about the results of the works to other people from not only their field, but also from any other disciplines by clearly expressing  in Turkish and German via using right data.

 

X

 

 

 

14

Students should evaluate the differences between cultures and individuals by being aware of importance of respect for individual and cultural diversity, should be able to emphatically interact with individuals from diverse cultural backgrounds in social and professional settings and should contribute to the team works as a team coordinator or a team member.

 

 

X

 

 

15

Students should use effectively widespread and valid information technologies in their field.

 

X

 

 

 

16

Students should understand personal, professional and social ethics, should evaluate the ethical implications of various practices related to  social and professional life, should be aware of the importance how these ethical behavior add value to the society.

 

X

 

 

 

17

Students should know the concept of social responsibility on individual, social and ecological dimensions should indicate active citizenship for him-/herself within that frame.

 

X

 

 

 

18

Students should grasp the importance of the scientific point of view for social development and global competitiveness as well as social rights and social justice, which are the basis of modern societies.

 

 

X

 

 

19

Students should grasp the importance of quality management, health and safety, corporate social responsibility, professional and cultural respect and principles of corporate ethics for corporate sustainability.

 

 

X

 

 

20

Students should evaluate the contribution of basic business solutions to management and financial problems within a global and social framework.

 

 

 

X

 

 
 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 16x Total course hours)

16

3

48

Hours for off-the-classroom study (Pre-study, practice)

16

3

48

Mid-terms

1

3

3

Quiz

2

6

12

Homework

1

3

3

Final examination

1

10

10

Total Work Load

 

 

124

Total Work Load / 25 (h)

 

 

4.96

ECTS Credit of the Course

 

 

5