POLITICAL COMMUNICATION

Course Code: 
PA 418
Course Type: 
Area Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
5
Course Language: 
İngilizce
Course Objectives: 
The course explores the relationship between politics, the media and democracy in the UK, the USA, Turkey and other contemporary societies. It examines how politicians, trade unions, pressure groups, non-governmental organizations and the other organizations make use of the media.
Course Content: 

Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program’s Learning Outcomes

Teaching Methods

Assessment Methods

Students can understand political media and its effects

10,12,13

1

A

Students can understand the relationship between politics, the media and democracy in the world

9,10,13

1

A

Students can understand how politicians, trade unions, pressure groups, NGOs, use media

10,9,5,13

1

A

Students can understand the what political advertising, public relations and communication

10,12,13

1

A

 

Course Flow

Week

Topics

Study Materials

1

Introduction to the Course

 

 

2

The Influencing Machine?

 

3

The Influencing Old Media

 

4

Agenda Setting

 

5

Framing the news

 

6

Framing the Candidate

 

7

The Press Office

 

8

Midterm

 

9

Public Opinion

 

10

Persuasion Power

 

11

New media

 

12

The recent election campaigns in UK, USA

 

13

General view to Turkish political campaigns

 

14

Further political communication models

 
 

Recommended Sources

Textbook

Brian McNair, An Introduction to Political Communication, Psychology Press, 2003.

Additional Resources

Brooke Gladstone and  Josh Neufeld.. The Influencing Machine: Brooke Gladstone

on the Media, Norton and Company, 2011.

Linda Polman, The Crisis Caravan. What’s Wrong with Humanitarian Aid?

Metropolitan, 2010.

Drew Westen, The Political Brain: The Role of Emotion in Deciding the Fate of

the Nation. Public Affairs, 2007.

 

Material Sharing

Documents

 

Assignments

There is no assignment for course.

Exams

There is a mid term and a final exam for course.

 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

40

Attendance

 

5

Total

 

45

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

55

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

45

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Having a comprehensive knowledge of the basic concepts and theories of Political Science and International Relations.

         

2

Comprehension and interpretation of the structure, institutions and operation of national, international and supranational entities via utilization of the concepts and theories of Political Science.

         

3

Having a comparative approach vis-à-vis human societies and political systems.

         

4

Possessing skills in taking personal responsibility as well as in participating group work that are developed by activities such as research projects and internships.

         

5

Having advanced level skills in reading, writing and speaking of the English language.

         

6

Proficiency in quantitative and qualitative data collections methods. Paying utmost respect and attention to the norms of academic honesty.

         

7

Acquiring skills in written and oral communication combined with an analytical and critical approach that can be utilized either in a professional or an academic setting.

         

8

Having the social skills and experience required by public or private institutions or in the academia.

         

9

Having developed empathy towards societies other than one’s own so that adaptation to team work in local and global settings is easily achieved. 

         

10

Acquiring advanced knowledge and proficiency in the interpretation of domestic and international developments via communication with international scholars and students.

         
 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 16x Total course hours)

16

3

48

Hours for off-the-classroom study (Pre-study, practice)

16

3

48

Mid-terms

1

2

2

Quiz

3

1

3

Final examination

1

8

8

Total Work Load

   

109

Total Work Load / 25 (h)

   

4,36

ECTS Credit of the Course

   

5