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Course Code: 
BBA 402
Course Period: 
Spring
Course Type: 
Core
P: 
0
Application: 
0
Credits: 
3
ECTS: 
6
Prerequisite Courses: 
Course Language: 
İngilizce
Course Objectives: 

Business Policy & Strategic Management is a capstone course; it takes a holistic approach and intends to integrate the knowledge that has already been acquired in all of the previous courses in a business management program. The course tries to furnish the students with the necessary skills and ability in applying their accumulated knowledge to solve the strategic problems of organizations. The course has been designed to provide the students with the opportunity to develop an understanding of strategic management and managerial policy concepts, techniques and methodologies, to develop the necessary conceptual and analytical skills to collect and analyze data, to make rational and strategic decisions, and to integrate and apply the previously learned and accumulated knowledge to deal with the complex business problems through case analyses and a simulation exercise.

Course Content: 

The course will cover such topical areas as the study of strategic management and business policy, strategic decision-making, external environmental scanning and industry analysis, internal environmental scanning and organizational analysis, SWOT analysis and business strategy, corporate and functional strategies, strategy formulation, strategy implementation, evaluation and control, strategic issues in managing human resources, and the application of business strategy simulation.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing B: Presentation C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1.   To develop student capacity to think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the caliber of its strategy, and its opportunities for gaining sustainable competitive advantage.

1, 2, 4

1, 2, 3, 9, 12

A, B, C

2    To build student skills in conducting strategic analysis in a

variety of industries and competitive situations and, especially, to provide them with a stronger understanding of the competitive challenges of a global environment.

2,4

1, 2, 3, 9, 12

A, B, C

3.   To give students hands-on experience in crafting business

       strategy, reasoning carefully about strategic options, using  

       what-if  analysis to evaluate action alternatives, and making

       sound strategic decisions.

1, 2, 3, 4

1, 2, 3, 9 & 12

A, B, C

4.   To acquaint students with the managerial tasks associated with

      implementing and executing company strategies, drill them in

      the range of actions managers can take to promote competent

      strategy execution, and give them some confidence in being

      able to function effectively as part of a company’s strategy-

      implementing team.

1, 4

1, 2, 3, 9 & 12

A, B, C

5.   To integrate the knowledge gained in earlier core courses in the business school curriculum, show students how the various pieces of the business puzzle fit together, and demonstrate why the different parts of a business need to be managed in strategic harmony for the organization to operate in winning fashion.

 

1, 2, 3

1, 2, 3, 9 & 12

A, B, C

6.   To heighten student awareness of how and why ethical principles, core values, and socially responsible management practices matter greatly in the conduct of a company’s business.

1, 2, 4

1, 2, 3, 9 & 12

A, B, C

7.   To develop student powers of managerial judgment, help them  learn how to assess business risk, and improve your ability to make sound business decisions and achieve effective outcomes.

 

2, 3, 4

1, 2, 3, 9 & 12

A, B, C

 
 
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

   Introduction and Overview:  What is Strategy?

Chapter 1

2

Charting a Company’s Direction: Vision, Mission, Objectives, and Strategies

Chapter 2

3

Core Concepts and Analytical Tools:  Evaluating a Company’s External Environment     

Form teams

Chapter 3

4

Evaluating a Company’s Resources, Cost Position, and Competitiveness

Assign cases

Chapter 4

5

  Crafting a Strategy:  The Five Generic Competitive Strategies

Chapter 5

6

Other Important Strategy Choices Chapter

Chapter 6

7

Mid-Term Exam

 

 

8

 Strategies for Competing in International Markets

Chapter 7

9

Corporate Strategy: Diversification and the Multibusiness CompanyStrategy, Ethics, and Corporate Social Responsibility

Chapter 8

Chapter 9

10

Superior Strategy Execution – Another Path to Competitive Advantage

Case presentation

Chapter 10

 

Student Team Case Analysis Presentation

11

Case presentation

Student Teams Case Analyses Presentations

12

Simulation annual reports presentations

 

Student Team Simulation Companies Annual Meeting Reports Presentations

13

Case presentation

Student Teams Case Analyses Presentations

14

Final

 

 

 
 
 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Textbook:      John E. Gamble, Arthur A. Thompson, Jr., and Margaret A. Peteraf,   Essentials of Strategic Management: The Quest for Competitive Advantage, 3rd Edition, 2013.

Readings:       Additional readings will be provided by the Instructor.  Students are required to do all the assigned readings and other necessary preparations prior to each class session.

 

Additional Resources

Simulation:    GLO-BUS: Developing Winning Competitive Strategies

Cases from the Textbook

 
 
 

Material Sharing

MATERIAL SHARING

Documents

Textbook, Additional Readings, Glo-BUS Simulation, and Cases

Assignments

Simulation Game and Case Analyses

Exams

A Mid-Term and a Final Exam

 
 
 

Assessment

 

 

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

50

Simulation

1

25

Case Analysis

1

25

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

35

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

65

Total

 

100

 
 
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

Have the basic knowledge on legal, political, economic and social issues that cover the field of business administration science and specialties at international level.

 

 

 

 

X

 

2

Have the knowledge of English at international institutional level to communicate effectively in written and oral.

 

 

X

 

 

 

3

Improves entrepreneurship ability.

X

 

 

 

 

 

4

Reinforce theoretical knowledge with practice.

 

X

 

 

 

 

5

Associate the knowledge acquired in the sub-specialties of business science and reflect it in decision-making processes.

 

 

 

X

 

 

6

Work effectively within the team and take the initiative for the success of the team.

 

X

 

 

 

 

7

Act in accordance with the principles of business ethics and social responsibility and fulfill their active citizenship duties.

 

X

 

 

 

 

8

Have the necessary knowledge to conduct independent study / project / research, evaluate their results, and produce creative solutions to problems.

 

 

 

X

 

 

 
 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 16x Total course hours)

16

3

48

Hours for off-the-classroom study (Pre-study, practice)

16

4

64

Mid-terms

1

5

5

Simulation

1

10

10

Case study

1

10

10

Final examination

1

5

5

Total Work Load

 

 

142

Total Work Load / 25 (h)

 

 

5,68

ECTS Credit of the Course

 

 

6