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Course Code: 
BBA 389
Course Type: 
Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 

To give brief information about Digital Transformation and the Factors shaping digital transformation, to provide self-awareness about the effects of industry 4.0 and generally digital transformation process on management and organization, to explain new technologies and digital transformation trends. Moreover, to explain the critical factors for maintaining sustainable digital transformation culture in the companies for corporate performance.

Course Content: 

These topics will be covered: Digital Transformation Concept, Digital Transformation-Innovation relationships and factors shaping Digital Transformation, Barriers To Digital Transformation, Industry 4.0 And Its Characteristic, Methodologies For Digital Transformation, Evaluation of New Technologies and Tech-Trends (IoT, AI and Others), Digital Ecosystem, Digital Disruption and Changing Business Models, Company Visit (Experimenting DT Practice/Project), Digital Transformation Expert Invitation and Q&A Session, Building a Sustainable Digital Transformation Culture, Future of Work and Projection About DT Trends

Course Methodology: 
1. Lecture 2. Question/Answer 3. Discussion Method 4. Case Study 5. Workshop 6. Problem Solving Method
Course Evaluation Methods: 
A: Testing , B: Homework, C: Presentations, D: Project

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program

Learning Outcomes

Teaching Methods

 

Assessment Methods
1) Identifying the Factors Affecting Digital Transformation and Barriers to Digital Transformation 2,3 1,2,3 A,B,C
2) Observing Methodologies for Digital Transformation Basics 2,3 1,2,3 A,B,C
3) Interpreting Evolution of New Technologies and Tech Trends 2,4 1,2,3 A,B,C
4) Getting Foresight About the Future of Work and Projections about DT Trends 2,4 1,2,3 A,B,C

 

Course Flow

Course Content
Week Topics Study Materials
1 Introduction to Digital Transformation: Terminology Textbook and articles
2 Factors Affecting Digital Transformation and Barriers to Digital Transformation Textbook and articles
3 Industry 4.0 and Characteristics Textbook and articles
4 Methodologies for Digital Transformation: Basics Textbook and articles
5 Methodologies for Digital Transformation: Basics Textbook and articles
6 Evolution of New Technologies and Tech Trends (Big Data)  
7 Evolution of New Technologies and Tech Trends (Artificial Intelligence, Machine and Deep Learning) Textbook and articles
8 Evolution of New Technologies and Tech Trends (Internet of Things - IoT) Textbook and articles
9 Evolution of New Technologies and Tech Trends (AR/VR) Textbook and articles
10 Evolution of New Technologies and Tech Trends (Distributed Ledger Technologies) Textbook and articles
11 Digital Ecosystem, Digital Disruption and Changing Business Models Textbook and articles
12 *Company Visits (ın order to Show the applications and implications of these technologies to the students, a company visit will be organized-BEST-Practice Visit to the respectable, credible companies where students will have a chance to experience real-life digital transformation practices) Textbook and articles
13 Building a Sustainable Digital Transformation Culture Textbook and articles
14 Final Exam  

 

Recommended Sources

Text Book/ Additional Resources The Digiral Matrix: New Rules for Business Transformation Through Technology, Venkat Venkatraman

 

Assessment

 

Course’s Contribution to Program

COURSE’ CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 Have the basic knowledge on legal, political, economic and social issues that cover the field of business administration science and special ties at international level.     X      
2 Have the knowledge of English at internationa linstitutional level to communicate effectively in writtenand oral.   X        
3 Improves entrepreneurship ability. X          
4 Reinforce theoretical knowledge with practice.       X    
5 Associate the knowledge acquired in the sub-specialties of business science and reflect it in decision-making processes.       X    
6 Work effectively within the team and take the initiative for the success of the team.       X    
7 Act in accordance with the principles of business ethics and social responsibility and fulfill their active citizenship duties.     X      
8 Have the necessary knowledge to conduct independent study / project / research, evaluate their results, and produce creative solutions to problems.       X