Articles Published in International Journals
Oba, B., Atakan, S., & Kirezli, O. (2018). Value creation in crowdfunding projects-evidence from an emerging economy. Journal of Innovation Economics & Management (ESCI), (2), 37-62.
Baruönü Latif, Ö., Yiğit K. M. & Kirezli Ö. (2018) A Review Of Counterfeiting Research On Demand Side: Analyzing Prior Progress And Identifying Future Directions. The Journal of World Intellectual Property (ESCI) 21(5-6), 458-480.
Papers presented at International Scientific Conferences and Published in the Proceedings Book
Kirezli, Ö. , Atakan S. and Özfidan Jular, J. (2013) “Online Group Buying Behavior: Analyzing the Drivers and Behavioral Patterns of a Recent Trend” Paper Presented at 42nd EMAC Annual Conference, 4-7 June 2013, Istanbul, Turkey.
Kirezli, Ö & Kuşcu Kabadayı, Z.(2012) “Exploring Fair Trade Attitude and Fair Trade Behavior of Turkish Consumers” Procedia-Social and Behavioral Sciences, Paper presented at 8th International Strategic Management Conference, Vol.58, pp 1316-1325, Barcelona,Spain.
Kirezli, Ö. (2011) “Museum Marketing: Shift from Traditional to Experiential Marketing”, International Journal of Management Cases, Paper presented at Special Issue CIRCLE Conference, Vol.12, pp173-184, Dubrovnik, Croatia.
Book Chapters
Kirezli, O., & Aydin, A. E. (2020). Understanding Social Media Addiction Through Personal, Social, and Situational Factors. In Analyzing Global Social Media Consumption (pp. 155-182). IGI Global. Hershey: USA
Yiğit, M. K., & Kirezli, Ö. (2019). Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication. In Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (pp. 59-85). IGI Global. Hershey: USA
Kirezli, Ö. (2019) Dijitalleşen Alişveriş Olgusu Ve E-Alişveriş Bağimliliği. In Prof. Dr. Muazzez Babacan (Ed.) Dijital Dönüşüm Ekseninde İşletme Uygulamaları. pp. (297-326). Detay Yayınları. İstanbul :Türkiye.
Kirezli, Ö., & Yiğit, M. K. (2017). Why Do Companies Engage in Green Marketing?: Alternative Green Marketing Strategies and the Motivations for the Green Marketing Approach. In Green Marketing and Environmental Responsibility in Modern Corporations (pp. 105-135). IGI Global. Hershey: USA
Articles in National Journals
Kirezli, Ö., & Arslan, F. M. (2019). Analyzing Motivational Determinants of Shopping Addiction Tendency. Ege Akademik Bakış Dergisi, 19(1), 61-74.
Papers presented at National Scientific Conferences and Published in the Proceedings Book
Atakan,S., Jular,J., ve Kirezli Ö. (2013) “İnternetten Grup Satın Alma Davranışı:Fırsat Sitelerinde Alışveriş Yapan Tüketicilerin Tutum ve Davranışlarını Anlamaya Yönelik bir Çalışma”, 18. Ulusal Pazarlama Kongresi, 19-22 Haziran 2013, 384-392, Kars,Türkiye.
Other Publications
Book Translations
Kirezli, Ö. (Editör onayında) Bölüm 4: Pazarlama Etiği. Editör Prof. Dr. Fatma Müge Arslan. Dhruv Grewal & Michael Levy “Marketing” 5Th Edition, McGraw-Hill.
Projects
“DEVELOPMENT OF MARKETING AS A SCIENCE DOMAIN IN TURKEY” JOINT PROJECT OF PROF DR. ZEYNEP BİLGİN (MARMARA UNV) AND PROF. GERHARD WUHRER ( JOHANNES KEPLER UNV,AUSTRIA) STUDENT ASSISTANT MART 2009 – MAYIS 2009
