İnternational Business

Course Code: 
BBA 401
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
5
Course Language: 
İngilizce
Course Objectives: 
This course is designed to provide students with a sound understanding of the mechanics of doing business abroad and familiarize them with unique problems, characteristics of organizations engaging in international business.
Course Content: 

Major themes addressed include the emerging New Economy, globalization, differences in the socio-economic, political and cultural environments of international business, foreign direct investment, regional economic integrations and/or blocs, global strategy, methods of entering foreign markets, global marketing, global human resource management, and the multinational companies in terms of their organizational designs, managerial practices, etc.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Exam , B: Assignment, C: Student Presentations

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Understand of the mechanics of doing business abroad and familiarized with unique problems, characteristics of organizations engaging in international business.

1, 3, 4

1,2,3

A,B,C

2) Has a comprehensive, current view of international business in the twenty first century with a balance between rigorous, authoritative theory and meaningful practive within the context of a fresh, current analysis of the international business environment.

1, 3, 4

1,2,3

A,B,C

3) Prompted to engage their imagination about the future of the world by means of future scenarios and debates in contemporary international business and globalization.

3, 4

1,2,3

A,B,C

4) Applies the key concepts learned in the class to real life situations.

11, 13, 14

1,2,3

A,B,C

 
 

Course Flow

Week

Topics

Study Materials

1

INTRODUCTION

Orientation

2

Globalization and International Business, Chapter 1

 

Background for International Business

3

The Cultural Environments Facing Business, Chapter 2

 

 

Comparative Environmental Frameworks

4

The Political and Legal Environments Facing Business, Chapter 3

Case Presentation:

  • Arçelik: International Aspirations of an Emerging Firm

Comparative Environmental Frameworks & Case Analysis

5

The Economic Environments Facing Businesses, Chapter 4

Case Presentation:

  • Coca-Cola in India

Comparative Environmental Frameworks & Case Analysis

6

Globalization and Society, Chapter 5

Case Presentation:

  • Corruption at Siemens

 

Comparative Environmental Frameworks & Case Analysis

7

MIDTERM

 

8

Governmental Influence on Trade, Chapter 7

Case Presentation:

  • Meet the BRICs

 

Theories and Institutions: Trade and Investment & Case Analysis

9

Cross-National Cooperation and Agreements, Chapter 8

Case Presentation:

  • Tata Group: India’s New Global Challenger

 

Theories and Institutions: Trade and Investment & Case Analysis

10

Modes of International Business (Part V: Global Strategy, Structure, and Implementation)

Case Presentation:

  • “Frankenfoods” or Rice Bowl for the World: The U.S.-EU Dispute over Trade in Genetically Modified Organisms

Global Strategy, Structure, and Implementation & Case Analysis

11

Marketing Globally, Chapter 16

Case Presentation:

  • Agricultural Subsidies and Development

Managing International Operations & Case Analysis

12

Global Human Resource Management, Chapter 20

Case Presentations:

  • Starbucks’ Foreign Direct Investment
  • H&M: International Marketing Success Story

Managing International Operations & Case Analysis

13

Case Presentations:

  • Proctor & Gamble in Japan 
  • Evolving HR Challenges at SONY
  • Carlos Ghosn: Leading for Global Success at Renault-Nissan

Case Analyses

14

Country Analysis Presentations

Presentations

15

Review

 

 

16

Final Exam

Comprehensive

 
 

Recommended Sources

Textbook

John D. Daniels and Lee H. Radebaugh, International Business: Environments and Operations, Latest Edition, Pearson.

Additional Resources

Additional readings and/or list of readings will be distributed in class; i.e. topical handouts, scenarios, news clippings, journal articles, cases.

 
 

Material Sharing

Documents

Power point presentations; additional readings (above) related to all concepts discussed in the class.

Assignments

Five (5) homework assignments are given to the students in order to help bringing the world of international business into the classroom via articles, newspaper clipping and journals. Team Country Analysis: In this analysis, each student team will write a 5 page paper on a particular country of their choice. The topics to be discussed in the paper is given by the instructor in the class syllbus. Team Case Analysis: Since case analysis and discussions are valuable learning tools for the professional life, students are required to complete one case study analysis with PowerPoint presentation. The class will be divided into teams (or individual presentation). Each team/individual will be required to select one of the assigned cases from the textbook (or a source required by the instructor), write a five-page analytical report, and make a class presentation on it.

Exams

One midterm, one comprehensive final exam

 
 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term

1

40

Team Case Analysis

1

20

Team Country Analysis

1

20

Homework Assignments

 5

20

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

35

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

65

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Students should demonstrate their knowledge of the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective).

 

 

 

 

X

2

Students should demonstrate their ability to construct strategy, make organizational decisions and define the required processes to execute these decisions by utilizing the concept and knowledge in business management and by considering cultural and ethical values.

 

 

 

 

X

3

Students should demonstrate the ability to understand the dynamics of global business environment; follow the changes and improvements and understanding the importance of flexibility and creativity in the changing global business world

 

 

 

 

X

4

Students should demonstrate their comprehension of basic economics, law and social sciences which shape the global business environment and their ability to make decisions via these knowledge.

 

 

 

 

X

5

Students should demonstrate their ability to communicate effectively and work in harmony with members from different disciplines.

 

 

 

 

X

6

Students should be able to effectively communicate in writing or orally in global business environment.

 

 

 

 

X

7

Students should be able to appreciate and recognize contributions of individuals from diverse cultures, and should be able to effectively communicate, positively contribute and work as a team member.

 

 

 

 

X

8

Students should be able to use common information and communication technologies employed in business management.

 

 

 

 

X

9

Students should be able to define problems related with business processes, gather data, choose the required methods to analyze the data, evaluate the results and identify the necessary practices and communicate their ideas effectively.

 

 

 

X

 

10

Students should be able to demonstrate their ability to make contributions in business team or project groups, take responsibility and take the leadership role.

 

 

 

 

X

11

Students should demonstrate their understanding of business ethics and social responsibility concepts and motivation to take active role in these subjects.

 

 

 

 

X

12

Students should have required English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena.

 

 

 

 

X

13

Students should understand the importance of lifelong learning to maintain personal and professional development.

 

 

 

 

X

14

Students should demonstrate that they have the discipline and responsibility to conduct and independent study, project, research.

 

 

 

X

 

 
 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 16x Total course hours)

16

3

48

Hours for off-the-classroom study (Pre-study, practice)

16

4

64

Mid-terms

1

8

8

Assignments

5

4

20

Presentation

1

5

5

Final

1

8

8

Total Work Load

 

 

153

Total Work Load / 25 (h)

 

 

6.1

ECTS Credit of the Course

 

 

6