New Product Development

Course Code: 
BBA 388
Course Type: 
Area Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 
This course focuses on three critical foundations of new product development, activities aimed at generating, retaining and integrating knowledge.
Course Content: 

The course covers a variety of  methodologies and approaches, i.e., a combination of teaching materials, including case discussions, interactive presentations and a project.

Course Methodology: 
1: Presentations, 2: Question-Answer, 3: Discussion,
Course Evaluation Methods: 
A: Project, B: Homework, C: Presentations

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

Explains concepts relevant to new product development

1

1,2,3

A, B, C

Lists tasks of new product development managers

1

1,2,3

A, B, C

Explains elements of new product development

1,12

1,2,3

A, B, C

Explains fundamentals of new product development

1,2

1,2,3

A, B, C

 
 

Course Flow

Week

Topics

Study Materials

1

Introduction/Projects

 

2

Innovation Management 

 

3

Economics and Market Adoption                                              

 

4

Managing Innovation within Firms   

 

5

Projects

 

6

Innovation and operations management

 

7

Managing intellectual property

 

8

Managing organizational knowledge

 

9

Strategic alliances and networks

 

10

Projects 

 

11

Management of R&D

 

12

Managing R&D projects

 

13

Open innovation and technology transfer

 

14

New Product Development

 

15

New service innovation

 

16

Final Exam

 

 
 

Recommended Sources

Textbook

Innovation Management and New Product Development, Paul Trott,  Prentice Hall, 4th  edition, 2008, ISBN 978-0-273-71315-9

Additional Resources

Academic journal papers

 
 

Material Sharing

Documents

Academic papers

Assignments

Case study, problems, scenarios, book review

Exams

Oral Presentations, Project report

 
 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Presentations

2

30

Book review

1

10

Assignments

1

20

Group assessment

1

20

Discussion list participation

1

20

Total

 

100

CONTRIBUTION OF PROJECT REPORT TO OVERALL GRADE

 

30

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

70

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Students should demonstrate their knowledge of the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective).

       

X

2

Students should demonstrate their ability to construct strategy, make organizational decisions and define the required processes to execute these decisions by utilizing the concept and knowledge in business management and by considering cultural and ethical values.

       

X

3

Students should demonstrate the ability to understand the dynamics of global business environment; follow the changes and improvements and understanding the importance of flexibility and creativity in the changing global business world

       

X

4

Students should demonstrate their comprehension of basic economics, law and social sciences which shape the global business environment and their ability to make decisions via these knowledge.

 

X

   

 

5

Students should demonstrate their ability to communicate effectively and work in harmony with members from different disciplines.

     

X

 

6

Students should be able to effectively communicate in writing or orally in global business environment.

       

X

7

Students should be able to appreciate and recognize contributions of individuals from diverse cultures, and should be able to effectively communicate, positively contribute and work as a team member.

 

X

     

8

Students should be able to use common information and communication technologies employed in business management.

       

X

9

Students should be able to define problems related with business processes, gather data, choose the required methods to analyze the data, evaluate the results and identify the necessary practices and communicate their ideas effectively.

     

X

 

10

Students should be able to demonstrate their ability to make contributions in business team or project groups, take responsibility and take the leadership role.

       

X

11

Students should demonstrate their understanding of business ethics and social responsibility concepts and motivation to take active role in these subjects.

   

X

   

12

Students should have required English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena.

 

 

 

X

 

13

Students should understand the importance of lifelong learning to maintain personal and professional development.

 

 

 

X

 

14

Students should demonstrate that they have the discipline and responsibility to conduct and independent study, project, research.

 

 

 

X

 

 
 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 16x Total course hours)

16

3

48

Hours for off-the-classroom study (Pre-study, practice)

16

3

48

Discussion list participation

1

3

3

Presentations

2

5

10

TR2023 scenarios

1

6

6

Homeworks/projects

2

2

4

Project report

1

10

10

Total Work Load

 

 

129

Total Work Load / 25 (h)

 

 

5.16

ECTS Credit of the Course

 

 

5