Strategic Management

Course Code: 
BBA 402
Course Period: 
Spring
Course Type: 
Core
P: 
2
Application: 
0
Credits: 
3
ECTS: 
6
Prerequisite Courses: 
Course Language: 
İngilizce
Course Objectives: 
Business Policy & Strategic Management is a capstone course; it takes a holistic approach and intends to integrate the knowledge that has already been acquired in all of the previous courses in a business management program. The course tries to furnish the students with the necessary skills and ability in applying their accumulated knowledge to solve the strategic problems of organizations. The course has been designed to provide the students with the opportunity to develop an understanding of strategic management and managerial policy concepts, techniques and methodologies, to develop the necessary conceptual and analytical skills to collect and analyze data, to make rational and strategic decisions, and to integrate and apply the previously learned and accumulated knowledge to deal with the complex business problems through case analyses and a simulation exercise.
Course Content: 

The course will cover such topical areas as the study of strategic management and business policy, a descriptive model of strategic management, corporate governance and social responsibility, ethical considerations, case analysis and presentation, strategic audit, external environmental scanning and industry analysis, internal environmental scanning and organizational analysis, SWOT analysis, strategy formulation, strategy implementation, evaluation and control, and strategic issues in managing technology and innovation, entrepreneurial ventures and small business, and not-for-profit organizations.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods: 
A: Testing, B: Homework, C: Performance

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1.   To develop student capacity to think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the caliber of its strategy, and its opportunities for gaining sustainable competitive advantage.

1, 2, 5

1, 2, 3, 9 & 12

A, B, C

2    To build student skills in conducting strategic analysis in a

variety of industries and competitive situations and, especially, to provide them with a stronger understanding of the competitive challenges of a global environment.

2, 5

1, 2, 3, 9 & 12

A, B, C

3.   To give students hands-on experience in crafting business

       strategy, reasoning carefully about strategic options, using  

       what-if  analysis to evaluate action alternatives, and making

       sound strategic decisions.

2, 5

1, 2, 3, 9 & 12

A, B, C

4.   To acquaint students with the managerial tasks associated with

      implementing and executing company strategies, drill them in

      the range of actions managers can take to promote competent

      strategy execution, and give them some confidence in being

      able to function effectively as part of a company’s strategy-

      implementing team.

2, 5

1, 2, 3, 9 & 12

A, B, C

5.   To integrate the knowledge gained in earlier core courses in the business school curriculum, show students how the various pieces of the business puzzle fit together, and demonstrate why the different parts of a business need to be managed in strategic harmony for the organization to operate in winning fashion.

 

1, 2, 5

1, 2, 3, 9 & 12

A, B, C

6.   To heighten student awareness of how and why ethical principles, core values, and socially responsible management practices matter greatly in the conduct of a company’s business.

2, 5, 11

1, 2, 3, 9 & 12

A, B, C

7.   To develop student powers of managerial judgment, help them  learn how to assess business risk, and improve your ability to make sound business decisions and achieve effective outcomes.

 

2, 5, 9

1, 2, 3, 9 & 12

A, B, C

 
 

Course Flow

Week

Topics

Study Materials

1

   Introduction and Overview:  What is Strategy?

Chapter 1

2

Charting a Company’s Direction: Vision, Mission, Objectives, and Strategies

Chapter 2

3

Core Concepts and Analytical Tools:  Evaluating a Company’s External Environment     

FORM TEAMS

Chapter 3

4

Evaluating a Company’s Resources, Cost Position, and Competitiveness

DISCUSS GLO-BUS SIMULATION MANUAL

ASSIGN CASES

Chapter 4

5

  Crafting a Strategy:  The Five Generic Competitive Strategies

START ENTERING YOUR FIRST SET OF DECISIONS

Chapter 5

6

Other Important Strategy Choices Chapter

ENTER YOUR SECOND SET OF DECISIONS

Chapter 6

7

MID-TERM EXAM

GLO-BUS Simulation Review

 

ENTER YOUR THIRD SET OF DECISIONS

 

Student Power Point Presentations

8

 Strategies for Competing in International Markets

ENTER YOUR FOURTH SET OF DECISIONS

Chapter 7

9

Corporate Strategy: Diversification and the Multibusiness CompanyStrategy, Ethics, and Corporate Social Responsibility

ENTER YOUR FIFTH SET OF DECISIONS

Chapter 8

Chapter 9

10

Superior Strategy Execution – Another Path to Competitive Advantage

FIRST CASE PRESENTATION

ENTER YOUR SIXTH SET OF DECISIONS

Chapter 10

 

Student Team Case Analysis Presentation

11

SECOND CASE PRESENTATION

THIRD CASE PRESENTATION

ENTER YOUR SEVENTH SET OF DECISIONS

Student Teams Case Analyses Presentations

12

SIMULATION ANNUAL REPORTS PRESENTATIONS

ENTER YOUR EIGTH SET OF DECISIONS

 

Student Team Simulation Companies Annual Meeting Reports Presentations

13

FOURTH CASE PRESENTATION

FIFTH CASE PRESENTATION

Student Teams Case Analyses Presentations

14

SIXTH CASE PRESENTATION

SEVENTH CASE PRESENTATION

ENTER YOUR NINTH SET OF DECISIONS

SIMULATION REVIEW

 

Student Teams Case Analyses Presentations

 

Year-End Simulation Review by Student Teams

15

Review

 

16

 

Final

 

 
 

Recommended Sources

Textbook

Textbook:      John E. Gamble, Arthur A. Thompson, Jr., and Margaret A. Peteraf,   Essentials of Strategic Management: The Quest for Competitive Advantage, 3rd Edition, 2013.

Readings:       Additional readings will be provided by the Instructor.  Students are required to do all the assigned readings and other necessary preparations prior to each class session.

 

Additional Resources

Simulation:   GLO-BUS: Developing Winning Competitive Strategies

Cases from the Textbook

 
 

Material Sharing

Documents

Textbook, Additional Readings, Glo-BUS Simulation, and Cases

Assignments

Simulation Game and Case Analyses

Exams

A Mid-Term and a Final Exam

 
 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

50

Case Analysis (resentations and Case Reports)

2

25

GLO-BUS Simulation

1

25

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

35

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

65

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Students should demonstrate their knowledge of the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective).

 

 

 

 

X

2

Students should demonstrate their ability to construct strategy, make organizational decisions and define the required processes to execute these decisions by utilizing the concept and knowledge in business management and by considering cultural and ethical values.

 

 

 

 

X

3

Students should demonstrate the ability to understand the dynamics of global business environment; follow the changes and improvements and understanding the importance of flexibility and creativity in the changing global business world

 

 

 

X

 

4

Students should demonstrate their comprehension of basic economics, law and social sciences which shape the global business environment and their ability to make decisions via these knowledge.

 

 

 

X

 

5

Students should demonstrate their ability to communicate effectively and work in harmony with members from different disciplines.

 

 

X

 

 

6

Students should be able to effectively communicate in writing or orally in global business environment.

 

 

 

X

 

7

Students should be able to appreciate and recognize contributions of individuals from diverse cultures, and should be able to effectively communicate, positively contribute and work as a team member.

 

 

 

X

 

8

Students should be able to use common information and communication technologies employed in business management.

 

 

 

 

X

9

Students should be able to define problems related with business processes, gather data, choose the required methods to analyze the data, evaluate the results and identify the necessary practices and communicate their ideas effectively.

 

 

 

X

 

10

Students should be able to demonstrate their ability to make contributions in business team or project groups, take responsibility and take the leadership role.

 

 

 

 

X

11

Students should demonstrate their understanding of business ethics and social responsibility concepts and motivation to take active role in these subjects.

 

 

 

X

 

12

Students should have required English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena.

 

 

X

 

 

13

Students should understand the importance of lifelong learning to maintain personal and professional development.

 

 

X

 

 

14

Students should demonstrate that they have the discipline and responsibility to conduct an independent study, project, research.

 

X

 

 

 

 
 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 16x Total course hours)

16

3

48

Hours for off-the-classroom study (Pre-study, practice)

16

5

80

Mid-terms

1

10

10

Simulation

1

10

10

Case study

1

10

10

Final examination

1

10

10

Total Work Load

 

 

168

Total Work Load / 25 (h)

 

 

6.72

ECTS Credit of the Course

 

 

7