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Course Code: 
BBA 412
Course Type: 
Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 

This course aims to raise awareness about entrepreneurship, provide students with the knowledge and skills required for entrepreneurial activities, and introduce them to the entrepreneurship ecosystem.

This course will be aligned with the topics of the "Entrepreneurship Support Program" by KOSGEB (Small and Medium Enterprises Development Organization). The course will cover topics such as understanding entrepreneurs, validating business ideas, creating a business model, conducting market research, and the legal aspects of starting a business. At the end of the course, students can take the KOSGEB exam through e-government to obtain a certificate. Certificate holders will be eligible for KOSGEB's Traditional Entrepreneurship grant support if they establish their businesses.
 

Course Content: 

Topics covered in the course include entrepreneurship definitions, personality traits of entrepreneurs, creativity, innovation, innovation workshops, business idea generation, feasibility studies, business models, and business law. 

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Talks and seminars given by experts on entrepreneurship.
Course Evaluation Methods: 
A: Testing, B: Experiment, C: Homework

Vertical Tabs

Course Learning Outcomes

Course Learning Outcomes Program Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
Explains the concepts of entrepreneurship and entrepreneur. 1,2,3,7,8,9 1,2,3,4 A,C
Lists the types of entrepreneurship. 1,2,3,8 1,2,3,4 A,C
Explains the importance of entrepreneurship and entrepreneurial culture. 1,2,3,7 1,2,3,4 A,C
Knows and explains the steps of creating a business idea. 1,2,3,7,9,10 1,2,3,4 A,C
Understands and explains the concepts of creativity and innovation. 1,2,3,4,7,10 1,2,3,4 A,C
Knows and explains the steps of Feasibility Analysis, Business Model Development, and Commercialization of Business Ideas. 1,3,4,7,8,10 1,2,3,4 A,C
Knows and explains the steps of preparing and presenting a business plan. 1,2,3,4,5,6,7,8 1,2,3,4 A,C

 

 

Course Flow

COURSE CONTENT

Week            Topics                                                                   Study Materials

1 Introduction to Entrepreneurship  
2 Basic Concepts of Entrepreneurship Bölüm 1
3 Identifying Entrepreneurial Opportunities Bölüm 2
4 Idea Generation/Development & Feasibility Study Bölüm 3
5 Business Model Bölüm 4
6 Economics, Industry, Competition, and Customer Analysis & Marketing Principles and Management Bölüm 5
7 Guest Speaker: Entrepreneurship Success Story Bölüm 5
8 Guest Speaker: Marketing and e-Commerce Bölüm 5
9 Guest Speaker: Sustainable Management Bölüm 5
10 Guest Speaker: Digitalization and Innovation Bölüm 5
11 Guest Speaker: Company Law for Entrepreneurs Bölüm 6 & 7
12 Guest Speaker: Finance and Accounting for Entrepreneurs Bölüm 5
13 KOSGEB Business Plan Bölüm 5
14 Project Presentation Bölüm 5

 

 

Recommended Sources

RECOMMENDED SOURCES

 

Textbook

 KOSGEB  Entrepreneurship Handbook (To be accessed via https://www.kosgeb.gov.tr/Content/Upload/Dosya/Bagimsiz/GEK.pdf

Additional Resources  

Entrepreneurship,  by Bruce Barringer  and R Ireland, Pearson, 6th edition

 

Material Sharing

MATERIAL SHARING  
Documents  
Assignments KOSGEB Certificate
Exams 1 Exam 1 Final Project, 1 KOSGEB Certificate

 

Assessment

ASSESSMENT
IN-TERM STUDIES                                               NUMBER PERCENTAGE  
Final Exam 1 40
Final Project (KOSGEB Business Plan and Presentation) 1 40
KOSGEB Certificate 1 10
Attendance

 

16 10
Total                                                                                                 1  

100

 

Contribution of Final Examination to Overall Grade   40
Contribution of In-Term Studies to Overall Grade   60
Total   100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Students can define all information related to business functions.         x
2 Students can apply theoretical and practical knowledge in the field of business.     x    
3 Students can effectively use various communication channels in the workplace.     x    
4 Students can explain concepts, ideas, and cases using scientific methods, interpret and evaluate qualitative and quantitative data, identify problems, and develop solution proposals.      x    
5 Students embrace and apply ethical values.   x      
6 Students can act with a sense of social responsibility and active citizenship.

 

  x      
7 Students can critically evaluate acquired knowledge and skills.     x    
8 Students can interpret quality management and processes and environmental protection, occupational safety, and sustainability issues.   x      
9 Students can work effectively within a team, taking initiative for the team's success.       x  
10 Students can manage and advocate for diversity

 

  x      

 

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
  Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Including the Exam Week: 16 x total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice)

Mid-terms

16 3 48
Quizzes (attendance, presentation, etc.) 1 10 10
Assignments 1 25 25
Final Examination 1 20 20
Total Work Load     151
Total Work Load / 25 (s)     6,04
ECTS Credit of the Course     6

 

None