The course aims to teach the basic information about creating, managing and maintaining a strong brand for centuries, and to examine and learn the processes of forming and managing a brand. Informing about the concepts, analyzes and activities of the brand management and providing the opportunity to practice in recognizing and solving problems are additional purposes. For this reason, the course covers the main issues companies face in brand management.
The course will be conducted in partnership with Centennial Brands Association. It has been designed with an approach that includes concrete and ongoing brand stories of centuries-old brands in Turkey in business, brand, marketing, communication and entrepreneurship processes, where students can be inspired, generate ideas and especially improve their perspectives on innovation/innovation concepts.
Brand creation process, how to become a successful and long-term brand will be given with sectoral examples.