Give the student the basic ideas of optimizing Revenue and contolling Costs
Strategic and Differential pricing, Value based pricing and Consumer perceptions of Price, Distribution Channel Management, Forecasting Demand, Inventory Management
Vertical Tabs
Course Learning Outcomes
Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
|
5 |
1,2,3 |
A,C |
|
9 |
1,2,3, |
A,C |
|
12,13 |
1,2,3, |
A,C |
|
12 |
1,2,3, |
A,C |
|
13 |
1,2,3, |
A,C |
|
12,13 |
1,2,3 |
A,C |
Course Flow
COURSE CONTENT |
||
Week |
Topics |
Study Materials |
1 |
Revenue Management Introduction |
Slides |
2 |
Metrics And Calculations |
Slides |
3 |
Implementing Strategic Pricing |
Slides |
4 |
Strategic Pricing in the Hospitality Industry |
Slides |
5 |
Consumer Value |
Slides |
6 |
The Relationship between Quality and Price |
Slides |
7 |
Differential Pricing |
Slides |
8 |
Midterm |
Slides |
9 |
Legal Aspects of Revenue Management |
Slides |
10 |
Forecasting Demand |
Slides |
11 |
Inventory Management |
Slides |
12 |
Distribution Channel Management |
Slides |
13 |
Evaluation of Revenue Management Efforts in Lodging |
Slides |
14 |
Revenue Management İn Other Service İndustries |
Slides |
15 |
Final Exam |
Slides |
Recommended Sources
Textbook |
Revenue Management for the Hospitality Industry |
Additional Resources |
|
Material Sharing
Documents |
Power Point Presentations |
Assignments |
A current topic each semester analyzed |
Exams |
Midterm / Final |
Assessment
ASSESSMENT |
||
IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
Mid-terms |
1 |
60 |
Midterm |
1 |
50 |
Total |
|
|
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE |
50 |
|
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE |
||
Total |
100 |
Course’s Contribution to Program
COURSE'S CONTRIBUTION TO PROGRAM |
|||||||
No |
Program Learning Outcomes |
Contribution |
|||||
1 |
2 |
3 |
4 |
5 |
|||
1 |
To have a good understanding of the basic concepts in tourism and hotel management |
x |
|
|
|||
2 |
To grasp and be aware of the the regional, national and international dimensions of tourism and hotel management |
x |
|
|
|||
3 |
To achieve a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation and principals |
x |
|
|
|||
4 |
To be aware of the specific dynamics of the service industry and learn the professional standards of perfection |
x |
|
|
|||
5 |
To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and ability to establish contact with specialists in other areas of interest |
x |
|||||
6 |
To be fluent in verbal communication and writing capacities in at least two foreign languages. |
x |
|||||
7 |
Be able to adapt to varying cultures and languages received from experienced professors equipped with international experience in professional and academic backgrounds |
x |
|||||
8 |
To have personal, humanitarian, technical, and behavioral capabilities. |
x |
|||||
9 |
To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics..etc..) |
x |
|||||
10 |
To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for producing projects. |
x |
|||||
11 |
To be equipped adequately in the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view. |
x |
|||||
12 |
To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze and discuss them and come up with solutions based on research and evidence. |
x |
|||||
13 |
To become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences) |
x |
ECTS
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION |
|||
Activities |
Quantity |
Duration |
Total |
Course Duration (Including the exam week: 15x Total course hours) |
15 |
3 |
15 |
Hours for off-the-classroom study (Pre-study, practice) |
10 |
8 |
80 |
Mid-terms |
1 |
25 |
25 |
Homework |
1 |
25 |
25 |
Final examination |
1 |
20 |
20 |
Total Work Load |
165 |
||
Total Work Load / 25 (h) |
6,6 |
||
ECTS Credit of the Course |
6 |