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Course Code: 
ATH 401
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 

Give the student the basic ideas of optimizing Revenue and contolling Costs

Course Content: 

Strategic and Differential pricing, Value based pricing and Consumer perceptions of Price, Distribution Channel Management, Forecasting Demand, Inventory Management

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

  1. Explains Labor Management relations

5

1,2,3

A,C

  1. Shows Revenue dimension of service industries

9

1,2,3,

A,C

  1. Alerts to potential exchange rate/fuel price risks

12,13

1,2,3,

A,C

  1. Displays Yield management dynamics

12

1,2,3,

A,C

  1. Asserts importance of yield/capacity management

13

1,2,3,

A,C

  1. Describes awareness and importance of financial statements and teaches methods to evaluate them

12,13

1,2,3

A,C

 
 

Course Flow

 

COURSE CONTENT

Week

Topics

Study Materials

1

Revenue Management Introduction

Slides

2

Metrics And Calculations

Slides

3

Implementing Strategic Pricing

Slides

4

Strategic Pricing in the Hospitality Industry

Slides

5

Consumer Value

Slides

6

The Relationship between Quality and Price

Slides

7

 Differential Pricing

Slides

8

Midterm

Slides

9

Legal Aspects of Revenue Management

Slides

10

Forecasting Demand

Slides

11

Inventory Management

Slides

12

Distribution Channel Management

Slides

13

Evaluation of Revenue Management Efforts in Lodging

Slides

14

Revenue Management İn Other Service İndustries

Slides

15

Final Exam

Slides

 

Recommended Sources

Textbook

Revenue Management for the Hospitality Industry

Additional Resources

 

 
 

Material Sharing

Documents

Power Point Presentations

Assignments

A current topic each semester analyzed

Exams

Midterm / Final

 
 

Assessment

 

 

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

60

Midterm

1

50

Total

 

 

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

   

Total

 

100

 

Course’s Contribution to Program

 

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

To have a good understanding of the basic concepts in tourism and hotel management

     

x

 

 

2

To grasp and be aware of the the regional, national and international dimensions of tourism and hotel management

     

x

 

 

3

To achieve  a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation  and principals

     

x

 

 

4

To be aware of the specific dynamics of the service industry and learn the professional standards of perfection

     

x

 

 

5

To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and ability to establish contact with specialists in other areas of interest

   

x

     

6

To be fluent in verbal communication and writing capacities in at least two foreign languages.

   

x

     

7

Be able to adapt to varying cultures and languages  received from experienced professors equipped with  international experience in professional and academic backgrounds

     

x

   

8

To have  personal, humanitarian, technical, and behavioral capabilities.

     

x

   

9

To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics..etc..)

   

x

     

10

To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for producing  projects.

       

x

 

11

To be equipped  adequately in  the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view.

     

x

   

12

To be able to evaluate concepts, ideas and data in the tourism  sector with scientific methods, identify complicated problems and topics to analyze and discuss them and come up with solutions based on research and evidence.

       

x

 

13

To  become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences)

     

x

   
 

ECTS

 

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

3

15

Hours for off-the-classroom study (Pre-study, practice)

10

8

80

Mid-terms

1

25

25

Homework

1

25

25

Final examination

1

20

20

Total Work Load

   

165

Total Work Load / 25 (h)

   

6,6

ECTS Credit of the Course

   

6

 
4