The course objectives can be listed as follows: • To examine the place of marketing within the firm and the place of selling within marketing. • To examine the nature and role of sales management in the contemporary organization by particularly focusing on the development and control of a successful sales force. • To understand “the marketing concept” from the perspective of sales force that is, for many customers, is the company, • To recognize the role of selling as a career by studying the art of negotiation, of sales interviews, and of the personal preparation for meeting with different groups of customers from various sectors.
The cultural, political, legal, managerial, organizational, technological and economic environment of sales/selling,