Marketing Management

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Students should demonstrate their knowledge of the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective).

x

2

Students should demonstrate their ability to construct strategy, make organizational decisions and define the required processes to execute these decisions by utilizing the concept and knowledge in business management and by considering cultural and ethical values.

x

3

Students should demonstrate the ability to understand the dynamics of global business environment; follow the changes and improvements and understanding the importance of flexibility and creativity in the changing global business world

X

4

Students should demonstrate their comprehension of basic economics, law and social sciences which shape the global business environment and their ability to make decisions via these knowledge.

x

5

Students should demonstrate their ability to communicate effectively and work in harmony with members from different disciplines.

X

6

Students should be able to effectively communicate in writing or orally in global business environment.

X

7

Students should be able to appreciate and recognize contributions of individuals from diverse cultures, and should be able to effectively communicate, positively contribute and work as a team member.

X

8

Students should be able to use common information and communication technologies employed in business management.

x

9

Students should be able to define problems related with business processes, gather data, choose the required methods to analyze the data, evaluate the results and identify the necessary practices and communicate their ideas effectively.

x

10

Students should be able to demonstrate their ability to make contributions in business team or project groups, take responsibility and take the leadership role.

X

11

Students should demonstrate their understanding of business ethics and social responsibility concepts and motivation to take active role in these subjects.

x

12

Students should have required English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena.

x

13

Students should understand the importance of lifelong learning to maintain personal and professional development.

x

14

Students should demonstrate that they have the discipline and responsibility to conduct and independent study, project, research.

x