Cross Border E- Commerce Management

Course Code:

ETT 475

Course Type:

Area Elective

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Courses given by:

Damla Özekan

Course Objectives:

The goal of this course is to teach students supply chain management at electronic commerce.

Course Content:

E-export terminology, global and regional e-commerce market and general trends, strategic management tools, market analysis, E-CRM, mobile marketing, SEO, SEM, online payment systems, B2C logistics process and logistics costs, customs operations, order cancellations and logistics management of returns.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion

Course Evaluation Methods:

A: Exam, B:Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
To understand the importance of e-commerce	1,2,3	A,B,C,D
To have basic knowledge about e-commerce management and to be able to adapt according to country conditions.	1,2,3	A,B,C,D
Know how to use digital marketing to increase e-commerces.	1,2,3	A,B,C,D
Have knowledge about customer management, return, product management in e-commerce	1,2,3	A,B,C,D
Have full knowledge of international logistics and customs rules and different payment systems.	1,2,3	A,B,C,D

Course Flow

COURSE FLOW
Week	Topics	Ön Hazırlık
1)	General trends in international trade and introduction to E-commerce	Course notes
2)	Turkey and the world economic outlook and the Institutional finance	Course notes
3)	Strategic management and planning	Course notes
4)	Market analysis in e-commerce	Course notes
5)	E-commerce infrastructure in e-commerce	Course notes
6)	Digital marketing in e-commerce	Course notes
7)	Midterm Exam
8)	International logistics and customs returns	Course notes
9)	Customer relationship management in e-commerce	Course notes
10)	E-commerce cancellation / return management	Course notes
11)	Management of goods movement in e-commerce	Course notes
12)	Online payment systems	Course notes
13)	Presentations	Course notes
14)	Presentations	Course notes
15)	Final Examination

Recommended Sources

SOURCES
Textbook	Cross-Border E-Commerce Marketing and Management – September 22, 2020 by M.d. Hoque, Rakibul (Editor), R. Bashaw (Editor)
Additional Resources	http://www.crocodileintheyangtze.com/ - The Alibaba Story

Material Sharing

MATERIAL SHARING
Documents	Course webside, course notes
Homeworks	Homework, In-term projects
Exams	Midterm, Final

Assessment

ASSESSMENT SYSTEM
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	50
Interm -projects	2	15
Homework	5	35
Total		100
Contribution Of Final Examination To Overall Grade		40
Contribution Of In-Term Studies To Overall Grade		60
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
NO	Program Learning Outcomes	Contribution
NO	Program Learning Outcomes	1	2	3	4	5
1	E-Commerce and Management graduated, describe contemporary e-Commerce environment					X
2	E-Commerce and Management graduated, review concepts and terminology together with processes and management decisions involved					X
3	E-Commerce and Management graduated, apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources		X
4	E-Commerce and Management graduated, demonstrate an understanding of transforming and presentation languages				X
5	E-Commerce and Management graduated, assess major e-Commerce opportunities, limitations, issues and risks					X
6	E-Commerce and Management graduated, skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.					X
7	E-Commerce and Management graduated, recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.					X
8	E-Commerce and Management graduated, an ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.				X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	15	4	60
Mid-terms	1	10	10
Homework	1	20	20
Final examination	1	15	15
Total Work Load			150
Total Work Load / 25 (h)			6.0
ECTS Credit of the Course			6

None

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