Web Content Management & Social Media Marketing

Course Code:

ETT 422

Course Period:

Autumn

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

5

Course Language:

İngilizce

Course Objectives:

This course aims to provide information and equipment needed to be a successful Web Content practitioners and a social media marketing manager

Course Content:

It starts with the fundamental concepts of Web Content Management, site architecture to advance topics of keyword research. The Web Content Management training certifies the participant to expertise in search marketing. This course mainly provides a practical understanding of the current Social Media Marketing environment. The focus is on configuring the site to the best advantage as well as employing best practice tools and techniques for ensuring optimal interaction with web content management and social media marketing functions

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study

Course Evaluation Methods:

A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Recognize recent technologies, stakeholders and organizations in the web Content Management industry.	4,10	1,2,3	A
2) Interpret on the dynamics and the components of the Social Media Marketing industry.	4,10	1,2,3	A

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction to course
2	Internet Usage Statistics Around the World
3	Web Content Management Architecture
4	Web Content Management
5	Web Content Management Tools
6	Search Optimization
7	SEO
8	Google Algorithm
9	What is Social Media Marketing?
10	Social Media Platforms
11	Midterm
12	Social Media Marketing
13	Social Media Marketing Analyze
14	Social Media Tools
15	Final

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	30
Class participation	1	30
Total		60
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		60
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

Information Systems graduates have the knowledge and the skills to design and develop the complete systems for multi-media visual user interface.

X

1

E-Commerce and Technology graduated, Describe contemporary e-Commerce environment

X

2

E-Commerce and Technology graduated, Review concepts and terminology together with processes and management decisions involved

X

3

E-Commerce and Technology graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources

X

4

E-Commerce and Technology graduated, Demonstrate an understanding of transforming and presentation languages

X

5

E-Commerce and Technology graduated, Assess major e-Commerce opportunities, limitations, issues and risks

X

6

E-Commerce and Technology graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.

X

7

E-Commerce and Technology graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.

X

8

E-Commerce and Technology graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.

X

9