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Course Code: 
ETT 312
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 

Providing the conceptual basis and the fundamentals of sale practices and techniques in digital environments.

Course Content: 

Including but not limited to marketing anpractices in digital environments, marketing research techniques, social media use and brand management, customer relationship management basics and applied studies. And also includes techniques to increase e-sales.

 

 

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B:Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

Grasping the structure of marketing in digital environments.

 

2

1,2,3

A

Compare the differences between e-marketing and internet technologies.

 

4

1,2,3

A,C

Relate both traditional and e-marketing methods.

 

2,4

1,3,12

A,C

Evaluate the differences between e-marketing and social media.

 

2

1,3,12

C

Conducting the necessary market research methods in digital environments.

 

1,7

1,2,3

A,C

Using actual and relevant tools that meets the e-marketing needs of the organization

 

3,4,5

1,12

C

Having knowledge of usage of social media for e-sale.

 

5,6,7

1,2,3

A,C

Determine the problems related to internet marketing processes of the organization

 

2,9,10

1,2,12

C
 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

INTRODUCTION, E-SALES GENERAL CONCEPTS

 

2

STRATEGIES OF E-SALES, PERFORMANCE METRICS

 

3

E-SALES PLAN

 

4

E-SALES OPPORTUNITY ANAYLSIS

 

5

ETHICS & LEGAL ISSUES

 

6

ONLINE CUSTOMER BEHAVIOR

 

7

MIDTERM EXAM

 

8

SEGMENTATION & TARGET MARKET STRATEGIES

 

9

PRODUCT & PRICING ANALYSIS

 

10

DIFFERENTIATION & POSITIONING STRATEGIES

 

11

CUSTOMER TARGETING FOR PRIVATE SHOPPING  

 

12

HOW TO USE SOCIAL MEDIA FOR INCREASING E- SALES

 

13

IMPORTANCE OF THE CONTENT FOR SALES     

 

14

E-MARKETING IN TURKEY

 

15

FINAL EXAM

 
 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

60

Assignment

1

40

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100
 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

E-Commerce and Technology   graduated, Describe contemporary e-Commerce environment

 

 

X

 

 

 

2

E-Commerce and Technology   graduated, Review concepts and terminology together with processes and management decisions involved

 

 

 

X

 

 

3

E-Commerce and Technology   graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources

 

 

 

 

X

 

4

E-Commerce and Technology   graduated, Demonstrate an understanding of transforming and presentation languages

 

 

 

X

 

 

5

E-Commerce and Technology   graduated, Assess major e-Commerce opportunities, limitations, issues and risks

 

 

 

X

 

 

6

E-Commerce and Technology   graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies. 

 

 

 

 

X

 

7

E-Commerce and Technology   graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.

 

 

X

 

 

 

8

E-Commerce and Technology   graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.

 

 

 

X

 

 

9

E-Commerce and Technology   graduated, Describe contemporary e-Commerce environment

 

 

X

 

 

 

10

E-Commerce and Technology   graduated, Review concepts and terminology together with processes and management decisions involved

 

 

X

 

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

3

45

Hours for off-the-classroom study (Pre-study, practice)

15

3

45

Mid-terms

1

10

10

Study for Mid-term Exam

1

10

10

Homework

1

15

15

Study for Final Exam

1

20

20

Total Work Load

 

 

145

Total Work Load / 25(h)

 

 

5.8

ECTS Credit of the Course

 

 

4
 
2

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