Search Engine Optimization (SEO)

Course Code:

ETT 425

Course Period:

Autumn

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

4

Course Language:

İngilizce

Course Objectives:

Search engine optimization provides about making small modifications to parts of website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on site's user experience and performance in organic search results

Course Content:

SEO basics, creating unique, accurate page titles, making use of the "description" meta tag, improving site structure, improving the structure of URLs, making site easier to navigate, optimizing content, writing better anchor text, using heading tags appropriately, dealing with crawlers, SEO for mobile phones, promotions and analysis.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion

Course Evaluation Methods:

A: Exam, B:Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
Students should be able to define what an information system is; should be able to list the broad components of such as system; and should be able to discuss the advantages and pitfalls of such systems.	1,2,3	A,B,C,D,E
Students should know the basic steps involved with analysing and designing an information system, as well as the potential pitfalls in such endeavors.	1,2,3	A,B,C,D,E
Students should have an in-depth knowledge of how computers work to be able to make informed decisions with regard to their use in information systems, keeping in mind the technological trends	1,2,3	A,B,C,D,E
Students should know the various electronic commerce levels, their advantages and disadvantages, as well as the need for structured and object-oriented programming.	1,2,3	A,B,C,D,E

Course Flow

DERS AKIŞI
Hafta	Konular	Ön Hazırlık
1)	SEO Basics	Course notes, textbook
2)	Creating unique, accurate page titles	Course notes
3)	Making use of the "description" meta tag	Course notes
4)	Improving site structure	Course notes
5)	Improving the structure of URLs	Course notes
6)	Making site easier to navigate	Course notes
7)	Optimizing content	Course notes
8)	Writing better anchor text	Course notes
9)	Midterm
10)	Using heading tags appropriately	Course notes
11)	Dealing with crawlers	Course notes
12)	SEO for Mobile Phones	Course notes
13)	Promotions and Analysis	Course notes
14)	Presentations
15)	Final Examination

Recommended Sources

SOURCES

Textbook

Management Information Systems, by James A. O’Brien and George M. Marakas

McGraw Hill/ Irwin

Turban, E. and King, D. Introduction To E-Commerce .

2003, Pearson Education. ISBN 0-13-122450-6 [T2003]

Additional Resources

Course webside, course notes, text books

Material Sharing

MATERIAL SHARING
Documents	Course webside, course notes, text books
Homeworks	Homework, interm projects
Exams	Midterm, final

Assessment

ASSESSMENT SYSTEM
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	35.71
Interm -projects	2	28.58
Homework	5	35.71
Total		100
Contribution Of Final Examination To Overall Grade		30
Contribution Of In-Term Studies To Overall Grade		70
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

E-Commerce and Technology Management graduated, describe contemporary e-Commerce environment

X

2

E-Commerce and Technology Management graduated, review concepts and terminology together with processes and management decisions involved

X

3

E-Commerce and Technology Management graduated, apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources

X

4

E-Commerce and Technology Management graduated, demonstrate an understanding of transforming and presentation languages

X

5

E-Commerce and Technology Management graduated, assess major e-Commerce opportunities, limitations, issues and risks

X

6

E-Commerce and Technology Management graduated, skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.

X

7

E-Commerce and Technology Management graduated, recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.

X

8

E-Commerce and Technology Management graduated, an ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.

X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15x Total course hours)	15	4	60
Hours for off-the-classroom study (Pre-study, practice)	16	3	48
Mid-terms	1	6	6
Homework	5	6	30
In-term projects	2	6	12
Final examination	1	5	5
Total Work Load			161
Total Work Load / 25 (h)			6,44
ECTS Credit of the Course			6

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