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Course Code: 
ATH 304
Course Period: 
Spring
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Courses given by: 
Course Objectives: 

Stemming from an individual’s desire in the very general sense and focusing on the expectations of this individual – namely the tourist (or traveler) – the product (destination) is defined

Course Content: 

Principles of services and non-traditional marketing; integrated to the course as to develop and promote a destination​

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

  1. Develop an understanding of most aspects of world travel and tourism

1,2

1,2,3

A

  1. Gain a systematic analysis of destinations and other supply elements of tourism

1,2

1,2,3

A

  1. Obtain a flexible template comprising tourism demand, supply, organizations and resources

7,12

1,2,3

A

  1. Gain an understanding of world travel patterns, including the origin, characteristics, numbers, and seasonality of travel to a particular region and how travel and tourism themselves contribute to the geography of each region

7,12

1,2,3

A,B,D

  1. Describe the major attractions for tourism for  each area

1,2,3

1,2,3

A,D

 
 

Course Flow

Week

Topics

Study Materials

1

 Geography and Tourism: The Attraction of A Place

 

2

 Patterns and Processes of World Tourism

 

3

 The Geography A Demand and Resources for Tourism, Climate and Tourism, Transport for Travel and Tourism

 

4

 Destination Types in Accordance to Types of Tourism

 

5

 Destination Marketing and DMO’s

 

6

 Destination Branding

 

7

 Economic, Social and Environmental Impact Upon Destinations

 

8

 Destinations in The North America

 

9

Destinations in The South America

 

10

 Destinations in Europe

 

11

 Destinations in Asia

 

12

 Destinations in Oceania

 

13

 Presentations

 

14

 Presentations

 

15

Final Exam

 

 
 

Recommended Sources

Textbook

 Brian Boniface, Worldwide Destinations the geography of travel and tourism 4th edition

Additional Resources

 Nigel Morgan, Destination Branding 2nd edition

 
 

Material Sharing

Documents

 Slides

Assignments

 Presentation of a destination

Exams

 Final

 
 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

50

Assignment

1

50

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

To have a good understanding of the basic concepts in tourism and hotel management

 

 

 

 

 x

 

2

To grasp and be aware of the regional, national and international dimensions of tourism and hotel management

 

 

 

 

 x

 

3

To achieve  a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation  and principles

 

 

 

 x

 

 

4

To be aware of the specific dynamics of the service industry and learn the professional standards of perfection

 

 x

 

 

 

 

5

To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and an ability to establish contact with specialists in other areas of interest

 

 

 x

 

 

 

6

To be fluent in verbal communication and writing capacities in at least two foreign languages.

 

 

 

 

 x

 

7

Be able to adapt to varying cultures and languages  received from experienced professors equipped with  international experience in professional and academic backgrounds

 

 

 

 

 x

 

8

To have personal, humanitarian, technical, and behavioral capabilities.

 

 

 x

 

 

 

9

To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics, etc.)

 

 

 x

 

 

 

10

To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for the completion of projects.

 

 

 

 x

 

 

11

To understand the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view.

 

 

 x

 

 

 

12

To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze, and come up with solutions based on research and evidence.

 

 

 

 

 x

 

13

To  become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences)

 

 

 x

 

 

 

 
 

ECTS

Activities

Quantity

Duration 
(Hour)

Total 
Workload 
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

3

45

Hours for off-the-classroom study (Pre-study, practice)

12

3

36

Mid-terms

1

15

15

Homework

1

15

15

Final examination

1

20

20

Total Work Load

 

 

131

Total Work Load / 25 (h)

 

 

5,2

ECTS Credit of the Course

 

 

5

 
 
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