Stemming from an individual’s desire in the very general sense and focusing on the expectations of this individual – namely the tourist (or traveler) – the product (destination) is defined
Principles of services and non-traditional marketing; integrated to the course as to develop and promote a destination
Vertical Tabs
Course Learning Outcomes
Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
|
1,2 |
1,2,3 |
A |
|
1,2 |
1,2,3 |
A |
|
7,12 |
1,2,3 |
A |
|
7,12 |
1,2,3 |
A,B,D |
|
1,2,3 |
1,2,3 |
A,D |
Course Flow
Week |
Topics |
Study Materials |
1 |
Geography and Tourism: The Attraction of A Place |
|
2 |
Patterns and Processes of World Tourism |
|
3 |
The Geography A Demand and Resources for Tourism, Climate and Tourism, Transport for Travel and Tourism |
|
4 |
Destination Types in Accordance to Types of Tourism |
|
5 |
Destination Marketing and DMO’s |
|
6 |
Destination Branding |
|
7 |
Economic, Social and Environmental Impact Upon Destinations |
|
8 |
Destinations in The North America |
|
9 |
Destinations in The South America |
|
10 |
Destinations in Europe |
|
11 |
Destinations in Asia |
|
12 |
Destinations in Oceania |
|
13 |
Presentations |
|
14 |
Presentations |
|
15 |
Final Exam |
|
Recommended Sources
Textbook |
Brian Boniface, Worldwide Destinations the geography of travel and tourism 4th edition |
Additional Resources |
Nigel Morgan, Destination Branding 2nd edition |
Material Sharing
Documents |
Slides |
Assignments |
Presentation of a destination |
Exams |
Final |
Assessment
IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
Mid-terms |
1 |
50 |
Assignment |
1 |
50 |
Total |
|
100 |
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE |
|
50 |
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE |
|
50 |
Total |
|
100 |
COURSE CATEGORY |
Expertise/Field Courses |
Course’s Contribution to Program
No |
Program Learning Outcomes |
Contribution |
|||||
1 |
2 |
3 |
4 |
5 |
|
||
1 |
To have a good understanding of the basic concepts in tourism and hotel management |
|
|
|
|
x |
|
2 |
To grasp and be aware of the regional, national and international dimensions of tourism and hotel management |
|
|
|
|
x |
|
3 |
To achieve a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation and principles |
|
|
|
x |
|
|
4 |
To be aware of the specific dynamics of the service industry and learn the professional standards of perfection |
|
x |
|
|
|
|
5 |
To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and an ability to establish contact with specialists in other areas of interest |
|
|
x |
|
|
|
6 |
To be fluent in verbal communication and writing capacities in at least two foreign languages. |
|
|
|
|
x |
|
7 |
Be able to adapt to varying cultures and languages received from experienced professors equipped with international experience in professional and academic backgrounds |
|
|
|
|
x |
|
8 |
To have personal, humanitarian, technical, and behavioral capabilities. |
|
|
x |
|
|
|
9 |
To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics, etc.) |
|
|
x |
|
|
|
10 |
To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for the completion of projects. |
|
|
|
x |
|
|
11 |
To understand the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view. |
|
|
x |
|
|
|
12 |
To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze, and come up with solutions based on research and evidence. |
|
|
|
|
x |
|
13 |
To become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences) |
|
|
x |
|
|
|
ECTS
Activities |
Quantity |
Duration |
Total |
Course Duration (Including the exam week: 15x Total course hours) |
15 |
3 |
45 |
Hours for off-the-classroom study (Pre-study, practice) |
12 |
3 |
36 |
Mid-terms |
1 |
15 |
15 |
Homework |
1 |
15 |
15 |
Final examination |
1 |
20 |
20 |
Total Work Load |
|
|
131 |
Total Work Load / 25 (h) |
|
|
5,2 |
ECTS Credit of the Course |
|
|
5 |