To raise awareness of the students to the importance of convention tourism in the tourism and hospitality sector.
The convention tourism market, industry associations, objectives of congress.
Vertical Tabs
Course Learning Outcomes
Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
|
1,6,7 |
1,2,3 |
A |
|
1,7,12 |
1,2,3 |
A |
|
12,13 |
1,2,3 |
A |
|
12,13 |
1,2,3 |
A |
|
12,13 |
1,2,3 |
A |
|
12,13 |
1,2,3,4 |
A |
Course Flow
Week |
Topics |
Study Materials |
1 |
Introduction to Conference Industry & Convention Tourism |
|
2 |
The International Meeting Market |
|
3 |
Congress Planning and Preparation/Academic Social Program |
|
4 |
Congress Planning and Preparation/ Budgeting |
|
5 |
Choosing a Venue and Accommodation |
|
6 |
The Importance of Sponsorship |
|
7 |
Negotiating With Suppliers |
|
8 |
Project Presentations |
|
9 |
Legal Requirements - Contracts |
|
10 |
Pre and Post Congress Tours |
|
11 |
Congress Management – Activities During the Congress |
|
12 |
Post Congress Activities – Congress Evaluation |
|
13 |
Final Project Presentation |
|
14 |
Group Project |
|
15 |
Final Exam |
|
Recommended Sources
Textbook |
Bodwin G. (2005) “Events Management” |
Additional Resources |
Philip Kotler “Marketing for Hospitality and Tourism” |
Material Sharing
Documents |
ANATOLIA; An International Journal of Tourism and Hospitality Research |
Assignments |
|
Exams |
|
Assessment
IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
Mid-terms |
1 |
50 |
Assignment |
2 |
50 |
Total |
|
100 |
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE |
|
50 |
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE |
|
50 |
Total |
|
100 |
COURSE CATEGORY |
Expertise/Field Courses |
Course’s Contribution to Program
No |
Program Learning Outcomes |
Contribution |
|||||
1 |
2 |
3 |
4 |
5 |
|
||
1 |
To have a good understanding of the basic concepts in tourism and hotel management |
|
|
|
|
x |
|
2 |
To grasp and be aware of the regional, national and international dimensions of tourism and hotel management |
|
|
x |
|
|
|
3 |
To achieve a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation and principles |
|
|
|
x |
|
|
4 |
To be aware of the specific dynamics of the service industry and learn the professional standards of perfection |
|
|
|
|
x |
|
5 |
To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and an ability to establish contact with specialists in other areas of interest |
|
|
x |
|
|
|
6 |
To be fluent in verbal communication and writing capacities in at least two foreign languages. |
|
|
|
|
x |
|
7 |
Be able to adapt to varying cultures and languages received from experienced professors equipped with international experience in professional and academic backgrounds |
|
|
|
|
x |
|
8 |
To have personal, humanitarian, technical, and behavioral capabilities. |
|
|
x |
|
|
|
9 |
To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics, etc.) |
|
|
|
|
x |
|
10 |
To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for the completion of projects. |
|
|
x |
|
|
|
11 |
To understand the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view. |
|
|
|
|
x |
|
12 |
To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze, and come up with solutions based on research and evidence. |
|
|
|
x |
|
|
13 |
To become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences) |
|
|
|
|
x |
|
ECTS
Activities |
Quantity |
Duration |
Total |
Course Duration (Including the exam week: 15x Total course hours) |
15 |
3 |
45 |
Hours for off-the-classroom study (Pre-study, practice) |
15 |
2 |
30 |
Mid-terms |
1 |
15 |
15 |
Homework |
2 |
20 |
40 |
Final examination |
1 |
20 |
20 |
Total Work Load |
|
|
150 |
Total Work Load / 25 (h) |
|
|
6 |
ECTS Credit of the Course |
|
|
6 |