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Course Code: 
ATH 310
Course Type: 
Area Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 

To raise awareness of the students to the importance of convention tourism in the tourism and hospitality sector.

Course Content: 

The convention tourism market, industry associations, objectives of congress.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

  1. Definition of objectives of MICE industry

1,6,7

1,2,3

A

  1. Definition and the scope: Multiplier effect of convention tourism and conference industry

1,7,12

1,2,3

A

  1. Role of PCO

12,13

1,2,3

A

  1. International Meeting Market

12,13

1,2,3

A

  1. General Characteristics of meetings of IGO’s and NGO’s

12,13

1,2,3

A

  1. Planning and Management of a Congress or Convention

12,13

1,2,3,4

A

 
 

Course Flow

Week

Topics

Study Materials

1

 Introduction to Conference Industry & Convention Tourism

 

2

  The International Meeting Market

 

3

 Congress Planning and Preparation/Academic Social Program

 

4

 Congress Planning and Preparation/ Budgeting

 

5

 Choosing a Venue and Accommodation

 

6

 The Importance of Sponsorship

 

7

Negotiating With Suppliers

 

8

 Project Presentations

 

9

 Legal Requirements - Contracts

 

10

 Pre and Post Congress Tours

 

11

 Congress Management – Activities During the Congress

 

12

 Post Congress Activities – Congress Evaluation

 

13

 Final Project Presentation

 

14

 Group Project

 

15

Final Exam

 

 
 

Recommended Sources

Textbook

Bodwin G. (2005) “Events Management”

Additional Resources

 Philip Kotler “Marketing for Hospitality and Tourism”

 
 

Material Sharing

Documents

 ANATOLIA; An International Journal of Tourism and Hospitality Research

Assignments

 

Exams

 

 
 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

50

Assignment

2

50

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 COURSE CATEGORY

Expertise/Field Courses

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

To have a good understanding of the basic concepts in tourism and hotel management

 

 

 

 

 x

 

2

To grasp and be aware of the regional, national and international dimensions of tourism and hotel management

 

 

 x

 

 

 

3

To achieve  a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation  and principles

 

 

 

 x

 

 

4

To be aware of the specific dynamics of the service industry and learn the professional standards of perfection

 

 

 

 

 x

 

5

To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and an ability to establish contact with specialists in other areas of interest

 

 

 x

 

 

 

6

To be fluent in verbal communication and writing capacities in at least two foreign languages.

 

 

 

 

 x

 

7

Be able to adapt to varying cultures and languages  received from experienced professors equipped with  international experience in professional and academic backgrounds

 

 

 

 

 x

 

8

To have personal, humanitarian, technical, and behavioral capabilities.

 

 

 x

 

 

 

9

To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics, etc.)

 

 

 

 

 x

 

10

To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for the completion of projects.

 

 

 x

 

 

 

11

To understand the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view.

 

 

 

 

 x

 

12

To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze, and come up with solutions based on research and evidence.

 

 

 

 x

 

 

13

To  become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences)

 

 

 

 

 x

 

 
 

ECTS

Activities

Quantity

Duration 
(Hour)

Total 
Workload 
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

 15

45 

Hours for off-the-classroom study (Pre-study, practice)

 15

 2

 30

Mid-terms

 1

 15

 15

Homework

 2

 20

 40

Final examination

 1

 20

 20

Total Work Load

 

 

 150

Total Work Load / 25 (h)

 

 

 6

ECTS Credit of the Course

 

 

 6

 
 
4