Skip to main content
  • Türkçe
  • English
Course Code: 
ATH 415
Course Type: 
Area Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 

Analysis of management systems and methods in full-service resorts

Course Content: 

Comparison of specialized requirements for different types of resorts based on location, climate, activities, and life-style. Analysis of management responsibilities for feasibility analysis, project development, construction supervision and operations.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

  1. Determine the significant differences between resort operations and commercial hotel operations

1,3,4

1,2,3

A

  1. Explain categorization and types of resorts

12,9

1,2,3

A,C

  1. Analyse the market segments of resort guests

1,2

1,2,3

A,D

  1. Understand design principles and economics of resorts

13,12

1,2,3

A

  1. Describe development and management of recreational amenities

10,11

1,2,3

A,D

 
 

Course Flow

Week

Topics

Study Materials

1

 History Of Resorts, Type Of Resorts

 

2

 Management Principles Of Resorts Versus Commercial Hotels

 

3

 The Resort Guest: Segments Of The Market

 

4

 The Resort Guest: Segments Of The Market

 

5

 Recreational Amenities: Development And Management

 

6

 Design Principles

 

7

 Marketing The Resort Experience

 

8

 Resort Operations

 

9

 Resort Operations

 

10

 Resort Economics

 

11

 Guest Activity Programming and Format

 

12

 Presentations

 

13

 Presentations

 

14

 Presentations

 

15

Final Exam

 

 
 

Recommended Sources

Textbook

 Robert Christie Mill, Resort Management and Operations

Additional Resources

 Slides

 

 

 

Material Sharing

Documents

 

Assignments

Development of a Resort Concept

Exams

 

 
 

Assessment

 

 

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

 

 

 

Assignment

1

60

Total

 

 

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

 

Total

 

100

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

To have a good understanding of the basic concepts in tourism and hotel management

 

 

 

 

 x

 

2

To grasp and be aware of the regional, national and international dimensions of tourism and hotel management

 

 

 

 x

 

 

3

To achieve  a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation  and principles

 

 

 

 

 x

 

4

To be aware of the specific dynamics of the service industry and learn the professional standards of perfection

 

 

 

 x

 

 

5

To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and an ability to establish contact with specialists in other areas of interest

 

 

 x

 

 

 

6

To be fluent in verbal communication and writing capacities in at least two foreign languages.

 

 

 

 

 x

 

7

Be able to adapt to varying cultures and languages  received from experienced professors equipped with  international experience in professional and academic backgrounds

 

 

 

 x

 

 

8

To have personal, humanitarian, technical, and behavioural capabilities.

 

 

 x

 

 

 

9

To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics, etc.)

 

 

 

 

 x

 

10

To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for the completion of projects.

 

 

 

 x

 

 

11

To understand the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view.

 

 

 

 

 x

 

12

To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyse, and come up with solutions based on research and evidence.

 

 

 

 

 x

 

13

To  become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences)

 

 

 

 

 x

 

 
 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration 
(Hour)

Total 
Workload 
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

 15

  45

Hours for off-the-classroom study (Pre-study, practice)

 15

3

 45

Mid-terms

1

20

20

Homework

15 

15 

Final examination

 1

20 

20 

Total Work Load

 

 

 145

Total Work Load / 25 (h)

 

 

 5,8

ECTS Credit of the Course

 

 

 6

 
 
 
4