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Course Code: 
ATH 106
Course Period: 
Spring
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Courses given by: 
Course Objectives: 

To introduce the concepts and applications of Travel Agency Operations and to analyze the structure and operation of travel agents.

Course Content: 

The concepts, practices and types of travel agencies.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Teaching Methods

Assessment Methods

  1. Understand the travel distribution framework

1,2,3

A

  1. Explain the role and function of travel agents

1,2,3

A

  1. Understand the principles / suppliers

1,2,3

A

  1. Understand travel agency operations

1,2,3

A

  1. Explain the package holiday and it’s market

1,2,3,4

C,D

  1. Explain technology and change

1,2,3

A

 

Course Flow

Week

Topics

Study Materials

1

Introduction / The History of Tourism and Travel Agencies

Handout

2

The History of Turkish Travel Agencies

Handout

3

What İs A Travel Agency? Types of Travel Agencies

Handout

4

The Appointment of The Travel Agencies

Handout

5

Turkish Travel Agencies and Categories: Travel Agency Associations

Handout

6

The Travel Distribution Framework: Principles and Suppliers

Handout

7

Review

 

8

The Requirements For Running A Travel Agency and Services Provided

Handout

9

Investigate The Package Holiday and İts Market

Handout

10

Investigate The Personnel Requirements of The Travel Agents

Handout

11

The Administrative Procedures Followed By Travel Agents

Handout

12

Group Meetings

Handout

13

Presentation of The Term Project

Handout

14

Tourist Attractions / The Future of Travel Agents

Handout

15

Final Exam

 

 

Recommended Sources

Textbook

Instructor’s Handouts

Additional Resources

 

 

Material Sharing

Documents

 

Assignments

 

Exams

 

 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

65

Assignment

1

35

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

50

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

50

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

To have a good understanding of the basic concepts in tourism and hotel management

 

 

 

x

 

 

2

To grasp and be aware of th regional, national and international dimensions of tourism and hotel management

 

 

 

 

x

 

3

To achieve  a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation  and principals

 

 

x

 

 

 

4

To be aware of the specific dynamics of the service industry and learn the professional standards of perfection

 

 

 

x

 

 

5

To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and ability to establish contact with specialists in other areas of interest

 

 

 

x

 

 

6

To be fluent in verbal communication and writing capacities in at least two foreign languages.

 

 

 

 

x

 

7

Be able to adapt to varying cultures and languages  received from experienced professors equipped with  international experience in professional and academic backgrounds

 

 

 

 

x

 

8

To have personal, humanitarian, technical, and behavioral capabilities.

 

 

x

 

 

 

9

To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics..etc..)

 

 

x

 

 

 

10

To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for producing projects.

 

x

 

 

 

 

11

To be equipped adequately in the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view.

 

 

 

 

x

 

12

To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze and discuss them and come up with solutions based on research and evidence.

 

x

 

 

 

 

13

To  become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences)

 

 

 

 

x

 

 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

3

45

Hours for off-the-classroom study (Pre-study, practice)

20

4

80

Mid-terms

1

20

20

Homework

1

20

20

Final examination

1

25

25

Total Work Load

 

 

190

Total Work Load / 25 (h)

 

 

7,6

ECTS Credit of the Course

 

 

6

 
1