To provide a concise overview of consumer behaviour and psychology in the tourism industry
Self awareness, personality, behaviour, attitudes, traveler motivation, host-guest interaction, consumer behaviour, consumer targeting and segmentation, tourist destinations, hospitality, visitor attractions, retail travel and transport.
Vertical Tabs
Course Learning Outcomes
Learning Outcomes
|
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
|
1,2,4,8,11 |
1,2,3,5 |
A,C,D |
|
1,8,10,11,12 |
1,2,3,5 |
A,C,D |
|
1,2,4,8,11 |
1,2,3,5 |
A,C,D |
|
1,8,10,11,12 |
1,2,3,5 |
A,C,D |
|
1,2,4,8,11 |
1,2,3,5 |
A,C,D |
Course Flow
Week |
Topics |
Study Materials |
1 |
Introduction to the Course/Overview: Self Awareness, Behaviour and Attitudes |
Main concepts |
2 |
The Purchase Decision Process and Choices |
Motivators, determinants |
3 |
Typologies of Tourist Behaviour |
Personality characteristics |
4 |
Tourism Demand and Markets |
Destination images |
5 |
The National Differences: Domestic, Outbound and Inbound Market |
Diversity |
6 |
The Demand in Different Tourism Segments |
Segmentation |
7 |
Consumer Behaviour and Markets in Different Tourism Sectors |
Consumer behaviour |
8 |
Consumer Behaviour and Marketing |
Consumer behaviour |
9 |
The Marketing Mix and Tourist Behaviour |
Marketing mix |
10 |
The Emergence of New Markets and Changes in Tourism Demand |
Contemporary issues |
11 |
Rise of The Global/Euro Tourist |
International hospitality |
12 |
The Green Tourist |
Sustainability |
13 |
Quality and Tourist Satisfaction |
Quality management |
14 |
The Future of Tourist Behaviour |
Course conclusions |
15 |
Final Exam |
|
Recommended Sources
Textbook |
Ross, F. Glenn (1998), The Psychology of Tourism, 2nd. Ed. Melbourne: Hospitality Press |
Additional Resources |
|
Material Sharing
Documents |
Class notes, presentations, cases |
Assignments |
Case analyses, term project assignment |
Exams |
Midterm, Final |
Assessment
IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
Mid-terms |
1 |
50 |
Assignment |
1 |
50 |
Total |
|
100 |
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE |
|
40 |
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE |
|
60 |
Total |
|
100 |
COURSE CATEGORY |
Expertise/Field Courses |
Course’s Contribution to Program
No |
Program Learning Outcomes |
Contribution |
|||||
1 |
2 |
3 |
4 |
5 |
|
||
1 |
To have a good understanding of the basic concepts in tourism and hotel management |
|
|
|
|
x |
|
2 |
To grasp and be aware of the regional, national and international dimensions of tourism and hotel management |
|
|
|
|
x |
|
3 |
To achieve a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation and principles |
|
|
x |
|
|
|
4 |
To be aware of the specific dynamics of the service industry and learn the professional standards of perfection |
|
|
|
|
x |
|
5 |
To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and an ability to establish contact with specialists in other areas of interest |
|
|
x |
|
|
|
6 |
To be fluent in verbal communication and writing capacities in at least two foreign languages. |
|
|
x |
|
|
|
7 |
Be able to adapt to varying cultures and languages received from experienced professors equipped with international experience in professional and academic backgrounds |
|
|
|
x |
|
|
8 |
To have personal, humanitarian, technical, and behavioral capabilities. |
|
|
|
|
x |
|
9 |
To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics, etc.) |
|
|
x |
|
|
|
10 |
To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for the completion of projects. |
|
x |
|
|
|
|
11 |
To understand the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view. |
|
|
|
x |
|
|
12 |
To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze, and come up with solutions based on research and evidence. |
|
|
x |
|
|
|
13 |
To become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences) |
|
|
x |
|
|
|
ECTS
Activities |
Quantity |
Duration |
Total |
Course Duration (Including the exam week: 15x Total course hours) |
15 |
3 |
45 |
Hours for off-the-classroom study (Pre-study, practice) |
16 |
4 |
64 |
Mid-terms |
1 |
15 |
15 |
Homework |
1 |
20 |
20 |
Final examination |
1 |
20 |
20 |
Total Work Load |
|
|
164 |
Total Work Load / 25 (h) |
|
|
6,5 |
ECTS Credit of the Course |
|
|
7 |
Activities |
Quantity |
Duration |
Total |
Course Duration (Including the exam week: 15x Total course hours) |
15 |
3 |
45 |
Hours for off-the-classroom study (Pre-study, practice) |
16 |
4 |
64 |
Mid-terms |
1 |
15 |
15 |
Homework |
1 |
20 |
20 |
Final examination |
1 |
20 |
20 |
Total Work Load |
|
|
164 |
Total Work Load / 25 (h) |
|
|
6,5 |
ECTS Credit of the Course |
|
|
7 |