This course aims to analyze agricultural production and activities and to teach marketing mechanisms of products.
The marketing of agricultural products is taught as a special discipline due to different characteristics of agricultural products and their large market potential.
Vertical Tabs
Course Learning Outcomes
Course Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
Comprehend the characteristics of agricultural production. |
1 |
1,2,3 |
A,B,C |
To be able to learn marketing management functions in terms of agricultural products (unlike other consumer goods and industrial products). |
1,3 |
1,2,3 |
A,B,C |
Students will be able to realize the main marketing practices (of plant and animal products). |
1,3 |
1,2,3 |
A,B,C |
Comprehend the importance and characteristics of marketing. |
3 |
1,2,3 |
A,B,C |
Understand the trade of agricultural products in international and domestic markets. |
1,3 |
1,2,3 |
A,B,C |
Course Flow
COURSE CONTENT |
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Week |
Topics |
Study Materials |
1 |
Agricultural Marketing and Export |
Lecture notes |
2 |
Principles of Agricultural Marketing |
Lecture notes |
3 |
Selection of International Agricultural Market and Export Market |
Lecture notes |
4 |
Information for Agricultural Marketing decisions |
Lecture notes |
5 |
Types of Market Entry Related to Agricultural Exports |
Lecture notes |
6 |
Determination of products and prices related to agricultural exports |
Lecture notes |
7 |
Incoterms 2010 Delivery Shapes |
Lecture notes |
8 |
Documents used in International Agricultural Trade |
Lecture notes |
9 |
Review and Midterm Exam |
Lecture notes |
10 |
Agricultural Export Operations |
Lecture notes |
11 |
Agricultural Import Operations |
Lecture notes |
12 |
Alternative Foreign Trade Methods and Export Incentives |
Lecture notes |
13 |
Review |
Lecture notes |
14 |
Presentation of Projects |
Lecture notes |
Recommended Sources
RECOMMENDED SOURCES |
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Lecture Notes |
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Additional Resources |
Textbook and other recommended books |
Material Sharing
MATERIAL SHARING |
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Documents |
Lecture Notes |
Assignments |
Homework, Presentation |
Exams |
Midterm, Final exam |
Assessment
ASSESSMENT |
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IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
Midterm |
60 |
|
Homework & case studies |
20 |
|
Presentation |
|
20 |
Total |
|
100 |
Final to Success |
|
40 |
Semester to Success |
|
60 |
Total |
|
100 |
Course’s Contribution to Program
COURSE'S CONTRIBUTION TO PROGRAM |
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No |
Program Learning Outcomes |
Contribution |
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1 |
2 |
3 |
4 |
5 |
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1 |
To be able to comprehend the economic problems of agriculture; collecting, analyzing and interpreting data at micro and macro levels for economic applications; analyzing the ways of increasing production by applying the basic principles of economy in agriculture; to make the right decision for the future; to produce project based solutions; ability to apply with contemporary techniques. |
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X |
|
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2 |
To be able to monitor national and international agricultural markets, to understand the behavior of market actors; ability to predict the effects of economic and political developments on the Turkish agricultural sector, and interpret and make decisions. |
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3 |
Marketing of agricultural products by using marketing principles and methods; have the basic knowledge about market research and ability to interpret. |
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X |
|
4 |
Agricultural production tools, equipment, methods and equipment to recognize; application of plant and animal production techniques and models; Ability to use the theoretical and practical knowledge related to plant breeding, plant breeding, seed production, genetics, physiology, ecology, biotechnology, plant gene resources, organic agriculture and meadow-pasture management in the field of field crops. |
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5 |
To develop and deepen their knowledge in the field of information systems at the level of expertise; interpreting and integrating the information acquired in information systems with the information coming from related disciplines; ability to develop new approaches to complex problems in applications in information systems. |
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6 |
To be able to master scientific resources and jurisprudence in the field of law; to be able to make comparative law analysis in national and international field; to ensure that the knowledge acquired in the field of law is transferred to the social and economic field; to have the ability of interdisciplinary analysis. |
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7 |
Ability to set goals and objectives for the organization / institution; information on project management, risk management and change management; awareness about entrepreneurship and innovation; awareness of occupational health and safety issues; information on sustainable development. |
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8 |
Ability to communicate effectively in oral and written English; the ability to write and understand effective reports, to make effective presentations, to give and receive clear and understandable instructions. |
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9 |
Ability to work effectively in disciplinary and multidisciplinary teams; self-study skills. |
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10 |
To act in accordance with ethical principles, professional and ethical responsibility awareness; the ability to inform the society on issues related to biodiversity, natural resources, air, water, soil pollution, recycling, environmental sensitivity, environmental protection. |
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11 |
Awareness of the necessity of lifelong learning; the ability to access information, follow developments in science and technology, and constantly renew oneself. |
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ECTS
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION |
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Activities |
Quantity |
Duration (Hour) |
Total Work Load (Hour) |
Course hours (Including exams week: 15xtotal lecture hour) |
14 |
3 |
42 |
Study hours out of class (Pre-study, practice) |
14 |
6 |
84 |
Midterm |
1 |
2 |
2 |
Homework |
3 |
3 |
9 |
Presentation |
1 |
2 |
2 |
Final |
1 |
3 |
3 |
Total Work Load |
142 |
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Total Work Load / 25 (h) |
5,68 |
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ECTS Credit of the Course |
|
|
6 |