Digital Advertising and Social Media Marketing

Course Code:

ETT 315

Course Period:

Spring

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Objectives:

This course aims the fact that participants understand digital advertising and social media and learn strategies and methods of effective work of these two concept s in social media marketing .

Course Content:

Digital media types, Foundations and process of media marketing , strategies of media marketing, online social network, examples of social media.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulasyon, 5: Case study

Course Evaluation Methods:

A: Testing, B:Presentation, C: Homework, D:proje, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
Knows basic concept of digital media.	1,2,3	A,B,C
Knows types of digital advertisement	1,2,3,5	A,B,C
Knows important of digital media marketing.	1,2,3	A,B,C
Explains effective digital media marketing strategies.	1,2,3	A,B,C
Defines metric concept in social media .	1	A,B,C
Provides examples of social media marketing .	4,5	A,B,C

Course Flow

Weeks	Subjects	Sources
1)	Introduction	Lecture notes , books
2)	Internet advertising types	Lecture notes , books
3)	Impacts of Internet communications on consumption habits	Lecture notes , books
4)	New media and interactive advertising and applications	Lecture notes , books
5)	E-wom	Lecture notes , books
6)	Foundations of social media	Lecture notes , books
7)	Tools and strategies used in social media marketing-1	Lecture notes , books
8)	Tools and strategies used in social media marketing-2	Lecture notes , books
9)	Midterm
10)	Social media metrics	Lecture notes , books
11)	Development of Social network	Lecture notes , books
12)	Social media marketing examples	Lecture notes , books
13)	Presantations	Lecture notes , books
14)	Presantations	Lecture notes , books
15)	Presantations
16)	Final exam

Recommended Sources

Resources

Sosyal Medya Pazarlaması Sosyal Webde Pazarlama Stratejileri, Doç. Dr. Erkan Akar;

Digital Advertising, Andrew McStay.

Material Sharing

Documents	Lecture notes
Homeworks	Term paper and project
Exams	Midterm, Final

Assessment

IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	40
Projects	2	40
Assignment	10	20
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		30
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		70
Total		100

COURSE CATEGORY

Expertise/Field Courses

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

E-Commerce and Technology graduated, Describe contemporary e-Commerce environment

X

E-Commerce and Technology graduated, Review concepts and terminology together with processes and management decisions involved

X

E-Commerce and Technology graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources

X

E-Commerce and Technology graduated, Demonstrate an understanding of transforming and presentation languages

X

E-Commerce and Technology graduated, Assess major e-Commerce opportunities, limitations, issues and risks

X

E-Commerce and Technology graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.

X

E-Commerce and Technology graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.

X

E-Commerce and Technology graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.

X

ECTS

Activities	SAYISI	Süresi (Saat)	Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 15x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	20	1	20
Homework	1	16	16
Mid- Term	2	20	40
Projects	2	15	30
Final	1	10	10
Total Work Load			161
Total Work Load / 25 (h)			6,44
ECTS Credit of the Course			6

4

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