Introduction to E-Commerce

Course Code:

ETT 111

Course Period:

Autumn

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

4

Course Language:

İngilizce

Courses given by:

Damla Özekan

Course Objectives:

This course aims to teach how to create a top level business plan for an online business and to teach how to attract investors and launch a business on internet. Because of the nature of the subject, we should be able to learn a lot from each other by discussing and debating on e-commerce.

Course Content:

Concepts and skills for the strategic use of e-commerce .Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulasyon, 5: Case study

Course Evaluation Methods:

A: Testing, B:Presentation, C: Homework, D:proje, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
Demonstrate an understanding of the foundations and importance of E-Commerce	1,2,3	A,B,C
Knows the impact of E-commerce on business models and strategy	1,2,3,5	A,B,C
Describe Internet trading relationships including Business to Consumer, Business-to-Business, Intra-organizational.	1,2,3	A,B,C
Recognize and discuss global E-commerce issues	1,2,3	A,B,

Course Flow

Weeks	Subjects	Sources
1)	Defining E-commerce	Lecture notes , books
2)	The Development of E-commerce	Lecture notes , books
3)	E-commerce Marketing	Lecture notes , books
4)	E-commerce Security Issues	Lecture notes , books
5)	E-commerce Security Requirements	Lecture notes , books
6)	E-commerce Legal Considerations	Lecture notes , books
7)	International Legal Considerations in E-commerce	Lecture notes , books
8)	E-commerce Implementation Costs	Lecture notes , books
9)	Midterm
10)	Online Auctions Including E-Bay	Lecture notes , books
11)	Customer Service Expectations of the E-commerce Experience	Lecture notes , books
12)	Trade Points ( Parties and Fuctions) - UN Projects	Lecture notes , books
13)	Presantations	Lecture notes , books
14)	Presantations	Lecture notes , books
15)	Presantations
16)	Final exam

Recommended Sources

SOURCES
-M. Emre Civelek; e-Commerce Textbook, 2012

Material Sharing

Documents	Lecture notes
Homeworks	Term paper and project
Exams	Midterm, Final

Assessment

IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	40
Projects	2	40
Homework	10	20
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		30
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		70
Total		100

COURSE CATEGORY

Expertise/Field Courses

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

E-Commerce and Management graduated, Describe contemporary e-Commerce environment

X

E-Commerce and Management graduated, Review concepts and terminology together with processes and management decisions involved

X

E-Commerce and Management graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources

X

E-Commerce and Management graduated, Demonstrate an understanding of transforming and presentation languages

X

E-Commerce and Management graduated, Assess major e-Commerce opportunities, limitations, issues and risks

X

E-Commerce and Management graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.

X

E-Commerce and Management graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.

X

E-Commerce and Management graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.

X

ECTS

Activities	SAYISI	Süresi (Saat)	Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 15x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	10	1	10
Homework	3	3	9
Mid- Term	1	5	15
Projects	1	24	24
Final	1	5	5
Total Work Load			108
Total Work Load / 25 (h)			4,32
ECTS Credit of the Course			4

1

Search form