Course Language:
İngilizce
Course Objectives:
The purpose of the course is to apply acquired marketing knowledge to real cases and develop students’ skills in the marketing area.
Course Content:
The technical content of the programme will cover the applicable marketing tools used to solve the complex marketing problems in the real life situations.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods:
A: Testing B: Presentation, C: Homework, D: Project, E: Laboratory
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods | ||
|
1,6,14,16,18 | 1,2,3,12 | A, C | ||
|
2,4,5,7,9,15,18 | 1,2,3,12 | A, C | ||
|
3,4,5,9,10,14,15,17,18 | 1,2,3,12 | A, C | ||
|
6,9,15,16,18 | 1,2,3,12 | A, C | ||
|
5,6,8,9,15,16 | 1,2,3,12 | A, C | ||
|
3,9,10,13,15,18 | 1,2,3,12 | A, C | ||
|
3,9,10,13,15,18 | 1,2,3,12 | A, C | ||
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Marketing milestones and historical development of marketing concept. | New economy and marketing |
| 2 | Marketing environment and introduction to strategic marketing. | New economy and marketing |
| 3 | Product life-cycle in all its aspects. | Marketing and management |
| 4 | Market entrance methods. | Economics, politics, marketing and management |
| 5 | Channel and distribution strategies. | Economics, marketing and management |
| 6 | Marketing research and information systems. | Marketing, statistics and management |
| 7 | Branding strategies and brand management. | Marketing and branding |
| 8 | New product development process. | Marketing, branding, research and development |
| 9 | Positioning and pricing strategies. | Marketing and economics |
| 10 | Evaluating the social, ethical, and economic aspects of advertising and promotion. | Marketing, economics, ethics |
| 11 | Retailing and shelf management. | Marketing, management, chain stores |
| 12 | Group case presentations | Marketing, effective presentation skills |
| 13 | Group case presentations | Marketing, effective presentation skills |
| 14 | Group case presentations | Marketing, effective presentation skills |
| 15 | Final Exam | |
Recommended Sources
| Textbook | Donald N. Thompson, Marketing Management in Turkey: Cases and Challenges, Gazi Kitabevi, Ankara, 2010 |
| Additional Resources |
Material Sharing
| Documents | Lecture slides, short case analysis. |
| Assignments | Short case analysis. |
| Exams | Group presentations and final exam |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 25 | |
| Quizzes | 25 | |
| Final | 50 | |
| Total | 100 | |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 50 | |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 50 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Gaining knowledge of business terms and applying these to institutions and business administrations. With this knowledge being able to analyze problems, and come up with creative solutions. | X | |||||
| 2 | Commenting on the effect's of social behavior, personality and organizational culture at the global level. | X | |||||
| 3 | Applying knowledge acquired in the field. | X | |||||
| 4 | Review of the economic and legal problems of organizations, and application of creative solutions. | X | |||||
| 5 | Being able to correctly investigate and interpret government policy effects on foreign trade. | X | |||||
| 6 | Analyzing global order economically and politically, in addition being able to analyze the geographical affects of this perspective. | X | |||||
| 7 | In organizational analysis being able to see unethical situations in advance and prevent them from occurring, also gaining the ability to apply these traits in functional areas. | X | |||||
| 8 | Analyzing the great economies of the world and apprehending in what dimension added value for multi- national and financial fırms is created. | X | |||||
| 9 | Presenting ınternational marketing bases and gaining the necessary traits to become a brand and develop better communication strategies. | X | |||||
| 10 | To provide management, control and decision-making abilities and to use these in social and professional relationships. | X | |||||
| 11 | Assessment of countries’ international economical policies on the bases of regional and foreign polices. | X | |||||
| 12 | To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze and discuss them and come up with solutions based on research and evidence. | X | |||||
| 13 | In the process of collecting and analyzing data, under the guidance of social responsibility, understandıng ethical principals and knowing how to implement them. | X | |||||
| 14 | Using the projects generated for the betterment of society and sharing them with sensitivity. | X | |||||
| 15 | Being able to take and implement strategic decisions on issues generated by cross cultural differences in international trade. | X | |||||
| 16 | Under the guidance of ınternational relationships being able to analyze Turkey’s foreign policies and added value. In this perspective being able to interpret international and supra-national politics. | X | |||||
| 17 | Providing the information learned in a computing environment in order to provide functional values and analytical skills. | X | |||||
| 18 | Gaining a fair understanding of national and international markets and having the skills to analyze the consumer affects in a common market. Being able to identify the right consumers. | X | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 15x Total course hours) | 15 | 3 | 45 |
| Hours for off-the-classroom study (Pre-study, practice) | 15 | 4 | 60 |
| Mid-terms | 1 | 10 | 10 |
| Homework | 1 | 20 | 20 |
| Quiz | |||
| Final examination | 15 | ||
| Total Work Load | 150 | ||
| Total Work Load / 25 (h) | 6.0 | ||
| ECTS Credit of the Course | 6 | ||
None