Introduction to E-Commerce

Course Code:

ETT 111

Course Period:

Spring

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

4

Course Language:

İngilizce

Course Objectives:

This course aims to teach how to create a top level business plan for an online business and to teach how to attract investors and launch a business on internet. Because of the nature of the subject, we should be able to learn a lot from each other by discussing and debating on e-commerce.

Course Content:

Concepts and skills for the strategic use of e-commerce .Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Testing, B: Homework, C: Performance

Vertical Tabs

Course Learning Outcomes

Course Learning Outcomes		Teaching Methods	Assessment Methods
Demonstrate an understanding of the foundations and importance of E-Commerce	1, 2, 3	A, B, C	shows the basis and importance of e-commerce.
Knows the impact of E-commerce on business models and strategy	1, 2, 3, 5	A, B, C	Knows the effects of e-commerce on business models and strategies.
Describe Internet trading relationships including Business to Consumer, Business-to-Business, Intra-organizational.	1, 2, 3	A, B, C	Business - customer defines Internet commerce relationships involving the in-house organization.
Recognize and discuss global E-commerce issues	1, 2, 3	A, B	Discusses global e-commerce issues.

Course Flow

COURSE FLOW
Week	Subjects	Sources
1	Defining E-commerce	Lecture notes and books
2	The Development of E-commerce	Lecture notes and books
3	E-commerce Marketing	Lecture notes and books
4	E-commerce Security Issues	Lecture notes and books
5	E-commerce Security Requirements	Lecture notes and books
6	E-commerce Legal Considerations	Lecture notes and books
7	International Legal Considerations in E-commerce	Lecture notes and books
8	E-Commerce Implementation Costs	Lecture notes and books
9	Mid-term	Lecture notes and books
10	Online Auctions Including E-Bay	Lecture notes and books
11	Customer Service Expectations of E-commerce Experience	Lecture notes and books
12	Trade Points (Parties and Functions)-UN Projects
13	Presentations
14	Presentations
15	Presentations
16	Final

Recommended Sources

SOURCES
	-M. Emre Civelek; e-Commerce Textbook, 2012

Material Sharing

MATERIAL SHARING
Documents	Lecture notes
Homeworks	Homeworks, project
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	40
Projects	2	40
Homewrok	10	20
Total		100
Contribution of Final Examintaion to Overall Grade		30
Contribution of In-tem Studies to Overall Grade		70
Total		100

Course’s Contribution to Program

	Course’s Contribution to Program	1	2	3	4	5
1	E-commerce and Technology graduated, Describe contemporary e-commerce environment	x
2	E-commerce and Technology graduated, Review concepts and terminology together with processes and management decisions involved	x
3	E-commerce and Technology graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML docoments to external resources					x
4	E-commerce and Technology graduated, Assess major e-commerce opporunities, limitations, issues and risks					x
5	E-commerce and Technology graduated, skills in Project and risk management, awareness abpıut importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.					x
6	E-commerce and Technology graduated, Recognition of the need for, and the ability to Access information, to follow recent developments in science and technology, and to engage in life-long learning	x
7	E-commerce and Technology graduated, an ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.					x
8	Ability to design, develop and evaluate an information system, part of the system, process or program that will meet the specified requirements.					x

ECTS

ECTS / WORKLOAD TABLE
Activities	Number	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	20	1	10
Midterm	1	5	15
Homework	3	3	9
Project	1	24	24
Final	1	5	5
Total Workload			108
Total Workload / 25 (h)			4, 32
ECTS Credit of the Course			4

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