Political Communication

Course Code:

PA 418

Course Type:

Area Elective

P:

3

Application:

0

Credits:

3

ECTS:

5

Course Language:

İngilizce

Courses given by:

Deniz Tansi

Course Objectives:

The course explores the relationship between politics, the media and democracy in the UK, the USA, Turkey and other contemporary societies. It examines how politicians, trade unions, pressure groups, non-governmental organizations and the other organizations make use of the media.

Course Content:

Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning outcomes	Program Learning Outcomes	Teaching & Learning Methods	Assessments Methods
Students can understand political media and its effects	1,5	1,2,3	A, C
Students can understand the relationship between politics, the media and democracy in the world	1,5	1,2,3	A, C
Students can understand how politicians, trade unions, pressure groups, NGOs, use media	1,4,5	1,2,3	A, C
Students can understand the what political advertising, public relations and communication	1,4	1,2,3	A, C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction to the Course
2	The Influencing Machine?
3	The Influencing Old Media
4	Agenda Setting
5	Framing the news
6	Framing the Candidate
7	The Press Office
8	Mid-term
9	Public Opinion
10	Persuasion Power
11	New media
12	The recent election campaigns in UK, USA
13	General view to Turkish political campaigns
14	Further political communication models
15	General Revision
16	Final Exam

Recommended Sources

RECOMMENDED SOURCES
Textbook		Brian McNair, An Introduction to Political Communication, Psychology Press, 2003.
Additionnal Resources		Brooke Gladstone and Josh Neufeld.. The Influencing Machine: Brooke Gladstone on the Media, Norton and Company, 2011. Linda Polman, The Crisis Caravan. What’s Wrong with Humanitarian Aid? Metropolitan, 2010. Drew Westen, The Political Brain: The Role of Emotion in Deciding the Fate of the Nation. Public Affairs, 2007.

Material Sharing

MATERIAL SHARING
Documents		İlber Ortaylı, Türkiye İdare Tarihi, Türkiye Ortadoğu Amme İdarei Enstitüsü, Ankara, 1979.
Assignments
Exams		Midterm and Final

Assessment

IN-TERM STUDIES	NUMBER	PERCENTAGE
Midterm	1	40
Final	1	50
Attendance	1	10
Total		100
Contribution of final exam to overall grade		50
Contribution of in-term studies to overall grade		50
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
		1	2	3	4	5
1	To know the state theories and universal principles of public administration					X
2	To know that the legal structure of Turkish public administration		X
3	Competence of analyzing the current administrative and political issues in the light of Turkey's socio-political history					X
4	Acquiring communication and leadership skills for the public, NGO and private sectors.					X
5	To have the qualifications to develop and implement public policies at the local and national level					X
6	Effective use of technology in the public and private sectors			X
7	An ability to analyze global and regional developments			X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course duration ( Including the exam week; 16* Total course hours)	16	3	48
Hours for off the classroom study (Pre-study, practice)	16	3	48
Mid-terms	1	3	3

Homework	14	3	42
Final	1	3	3
Total Workload			144
Total Workload / 25 (h)			5,76
ECTS Credit of the Course			5

None

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