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Course Code: 
ATH 316
Course Type: 
Area Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 

Teach the student the execution of strategies to improve the positon of the airline. Give an awareness of the internal & external environment and show the dynamics of the competitive environment

Course Content: 

Internal & external environment, Strategy types , strategic thinking, Competitive dynamics, Integration and synergy of alliance and other forms of cooperation

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

  1. Explains the importance of strategic thinking

4,5

1,2,3

A,C

  1. Shows Strategic positioning and sustaining methods

5,9,11

1,2,3

A,C

  1. Displays External & Internal environment

13

1,2,3

A,C

  1. Asserts the importance of implementation tracking & control

10,12

1,2,3

A,C

  1. Points to Competitive dynamics

10

1,2,3

A,C

  1. Alerts to the importance of setting corporate direction

8

1,2,3

A,C

 
 

Course Flow

Week

Topics

Study Materials

1

The Essence Of Strategy

Introduction

2

Strategic Positioning & Sustaining Strategy

What İs Positioning

3

Competitive Strategies

Competition

4

The External Environment

Realities

5

The İnternal Environment

Potentials

6

Setting Corporate Direction

Vision

7

 Establishing Strategy

Setting Direction

8

Implementation, Tracking & Control

Blueprint

9

Moving Targets And Strategic Trends

Change

10

Differentiation Strategy

Differences

11

Competitive Dynamics Theory

Another View

12

Integration Of Strategic Options

Options

13

Synergy Of Alliance Strategy

Cooperation

14

Visit / Guest Speaker

Experience

15

Final Exam

 

 
 

Recommended Sources

Textbook

Flouris & Oswald, Strategy in Aviation Management, Ashgate Press

Additional Resources

www.airporthaber.com and other aviation news media

 
 

Material Sharing

Documents

Power Point Presentations

Assignments

A current topic each semester analyzed

Exams

Midterm / Quiz / Final Exam

 

 

 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

70

Quizzes    OR Assignment

1

30

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

60

Total

 

100

 

 

COURSE CATEGORY

Expertise/Field Courses

 
 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

To have a good understanding of the basic concepts in tourism and hotel management

 

 

 

 

x

 

2

To grasp and be aware of the regional, national and international dimensions of tourism and hotel management

 

 

 

x

 

 

3

To achieve  a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation  and principals

 

 

 

 

x

 

4

To be aware of the specific dynamics of the service industry and learn the professional standards of perfection

 

 

 

x

 

 

5

To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and ability to establish contact with specialists in other areas of interest

 

 

 

x

 

 

6

To be fluent in verbal communication and writing capacities in at least two foreign languages.

 

 

x

 

 

 

7

Be able to adapt to varying cultures and languages  received from experienced professors equipped with  international experience in professional and academic backgrounds

 

 

 

x

 

 

8

To have personal, humanitarian, technical, and behavioral capabilities.

 

 

 

x

 

 

9

To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics..etc..)

 

 

 

x

 

 

10

To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for producing projects.

 

 

 

 

x

 

11

To be equipped adequately in the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view.

 

 

 

x

 

 

12

To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze and discuss them and come up with solutions based on research and evidence.

 

 

 

 

x

 

13

To  become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences)

 

 

 

x

 

 

 
 

ECTS

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

3

45

Hours for off-the-classroom study (Pre-study, practice)

15

3

45

Mid-terms

1

20

20

Homework

1

20

20

Final examination

1

20

20

Total Work Load

 

 

150

Total Work Load / 25 (h)

 

 

6

ECTS Credit of the Course

 

 

6

 
 
4