Teach the student the execution of strategies to improve the positon of the airline. Give an awareness of the internal & external environment and show the dynamics of the competitive environment
Internal & external environment, Strategy types , strategic thinking, Competitive dynamics, Integration and synergy of alliance and other forms of cooperation
Vertical Tabs
Course Learning Outcomes
Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
|
4,5 |
1,2,3 |
A,C |
|
5,9,11 |
1,2,3 |
A,C |
|
13 |
1,2,3 |
A,C |
|
10,12 |
1,2,3 |
A,C |
|
10 |
1,2,3 |
A,C |
|
8 |
1,2,3 |
A,C |
Course Flow
Week |
Topics |
Study Materials |
1 |
The Essence Of Strategy |
Introduction |
2 |
Strategic Positioning & Sustaining Strategy |
What İs Positioning |
3 |
Competitive Strategies |
Competition |
4 |
The External Environment |
Realities |
5 |
The İnternal Environment |
Potentials |
6 |
Setting Corporate Direction |
Vision |
7 |
Establishing Strategy |
Setting Direction |
8 |
Implementation, Tracking & Control |
Blueprint |
9 |
Moving Targets And Strategic Trends |
Change |
10 |
Differentiation Strategy |
Differences |
11 |
Competitive Dynamics Theory |
Another View |
12 |
Integration Of Strategic Options |
Options |
13 |
Synergy Of Alliance Strategy |
Cooperation |
14 |
Visit / Guest Speaker |
Experience |
15 |
Final Exam |
|
Recommended Sources
Textbook |
Flouris & Oswald, Strategy in Aviation Management, Ashgate Press |
Additional Resources |
www.airporthaber.com and other aviation news media |
Material Sharing
Documents |
Power Point Presentations |
Assignments |
A current topic each semester analyzed |
Exams |
Midterm / Quiz / Final Exam |
Assessment
IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
Mid-terms |
1 |
70 |
Quizzes OR Assignment |
1 |
30 |
Total |
|
100 |
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE |
|
40 |
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE |
|
60 |
Total |
|
100 |
COURSE CATEGORY |
Expertise/Field Courses |
Course’s Contribution to Program
No |
Program Learning Outcomes |
Contribution |
|||||
1 |
2 |
3 |
4 |
5 |
|
||
1 |
To have a good understanding of the basic concepts in tourism and hotel management |
|
|
|
|
x |
|
2 |
To grasp and be aware of the regional, national and international dimensions of tourism and hotel management |
|
|
|
x |
|
|
3 |
To achieve a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation and principals |
|
|
|
|
x |
|
4 |
To be aware of the specific dynamics of the service industry and learn the professional standards of perfection |
|
|
|
x |
|
|
5 |
To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and ability to establish contact with specialists in other areas of interest |
|
|
|
x |
|
|
6 |
To be fluent in verbal communication and writing capacities in at least two foreign languages. |
|
|
x |
|
|
|
7 |
Be able to adapt to varying cultures and languages received from experienced professors equipped with international experience in professional and academic backgrounds |
|
|
|
x |
|
|
8 |
To have personal, humanitarian, technical, and behavioral capabilities. |
|
|
|
x |
|
|
9 |
To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics..etc..) |
|
|
|
x |
|
|
10 |
To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for producing projects. |
|
|
|
|
x |
|
11 |
To be equipped adequately in the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view. |
|
|
|
x |
|
|
12 |
To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze and discuss them and come up with solutions based on research and evidence. |
|
|
|
|
x |
|
13 |
To become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences) |
|
|
|
x |
|
|
ECTS
Activities |
Quantity |
Duration |
Total |
Course Duration (Including the exam week: 15x Total course hours) |
15 |
3 |
45 |
Hours for off-the-classroom study (Pre-study, practice) |
15 |
3 |
45 |
Mid-terms |
1 |
20 |
20 |
Homework |
1 |
20 |
20 |
Final examination |
1 |
20 |
20 |
Total Work Load |
|
|
150 |
Total Work Load / 25 (h) |
|
|
6 |
ECTS Credit of the Course |
|
|
6 |