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Course Code: 
AGR 218
Course Period: 
Spring
Course Type: 
Core
P: 
3
Application: 
0
Credits: 
3
ECTS: 
5
Course Language: 
İngilizce
Course Coordinator: 
Courses given by: 
Course Objectives: 

The aim of this course is to introduce the principles of agricultural and food marketing.

Course Content: 

In this course, students will be introduced to agriculture and food marketing. The agriculture and food market, basic marketing concepts, and marketing elements will be explained. Agricultural commodity marketing, green marketing, sustainable marketing, digital marketing, agriculture and food advertising, agricultural public relations (PR), personal selling, and sales promotion will be also discussed.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4:Simulation, 5: Case-study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework

Vertical Tabs

Course Learning Outcomes

Course Learning Outcomes

Program

Learning Outcomes

Teaching Methods

Assessment Methods

Understands key marketing concepts; defines marketing and marketing process.

2,3,8,9,10,11

1,2,3

A,B,C

Develops an understanding and knowledge of agricultural and food marketing.

2,3,8,9,10,11

1,2,3,4,5

A,B,C

Understands the marketplace and customers; defines the five core marketplace concepts.

2,3,8,9,10,11

1,2,3,4,5

A,B,C

Develops an understanding of marketing communications practices such as advertising or public relations that affect agriculture, food, natural resources, environment systems, and urban issues.

2,3,8,9,10,11

1,2,3,4,5

A,B,C

Learns commonly used marketing theories and methods.

2,3,8,9,10,11

1,2,3

A,B,C

 

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Introduction to agricultural and food marketing

 

2

Defining agricultural and food marketing

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

3

Agriculture and food market & Marketing environment

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing. Pearson Education.

4

Marketing strategy and marketing mix

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing. Pearson Education.

5

Marketing research

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing. Pearson Education.

6

Buyer behavior

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing. Pearson Education.

7

Agricultural commodity marketing

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

8

Green marketing & Sustainable marketing

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing. Pearson Education.

9

Midterm

 

10

Integrated marketing communications

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing. Pearson Education.

11

Agricultural & Food advertising

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

12

Agricultural public relations (PR)

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

13

Personal selling & Sales promotion

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

14

Digital marketing

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing. Pearson Education.

 

Recommended Sources

RECOMMENDED SOURCES

Lecture Notes

Crawford, I. M., & Food and Agriculture Organization of the United Nations. (1997). Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations.

 

Kotler, P., Armstrong, G. & Opresnik, M. O. (2018). Principles of marketing. Pearson Education.

Additional Resources

 
 

Material Sharing

MATERIAL SHARING

Documents

Lecture Notes

Assignments

Homework, Presentation

Exams

Midterm, Final exam

 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Midterm

1

30

Homework

1

10

Final Exam

1

60

Total

 

100

Final to Success

 

60

Semester to Success

 

40

Total

 

100

 

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

1

To be able to comprehend the economic problems of agriculture; collecting, analyzing and interpreting data at micro and macro levels for economic applications; analyzing the ways of increasing production by applying the basic principles of economy in agriculture; to make the right decision for the future; to produce project based solutions; ability to apply with contemporary techniques.

 

 

 

 

 

2

To be able to monitor national and international agricultural markets, to understand the behavior of market actors; ability to predict the effects of economic and political developments on the Turkish agricultural sector, and interpret and make decisions.

 

 

X

 

 

3

Marketing of agricultural products by using marketing principles and methods; have the basic knowledge about market research and ability to interpret.

 

 

 

 

X

4

Agricultural production tools, equipment, methods and equipment to recognize; application of plant and animal production techniques and models; Ability to use the theoretical and practical knowledge related to plant breeding, plant breeding, seed production, genetics, physiology, ecology, biotechnology, plant gene resources, organic agriculture and meadow-pasture management in the field of field crops.

 

 

 

 

 

 

5

To develop and deepen their knowledge in the field of information systems at the level of expertise; interpreting and integrating the information acquired in information systems with the information coming from related disciplines; ability to develop new approaches to complex problems in applications in information systems.

 

 

 

 

 

6

To be able to master scientific resources and jurisprudence in the field of law; to be able to make comparative law analysis in national and international field; to ensure that the knowledge acquired in the field of law is transferred to the social and economic field; to have the ability of interdisciplinary analysis.

 

 

 

 

 

7

Ability to set goals and objectives for the organization / institution; information on project management, risk management and change management; awareness about entrepreneurship and innovation; awareness of occupational health and safety issues; information on sustainable development.

 

 

 

 

 

8

Ability to communicate effectively in oral and written English; the ability to write and understand effective reports, to make effective presentations, to give and receive clear and understandable instructions.

 

 

 

 

X

9

Ability to work effectively in disciplinary and multidisciplinary teams; self-study skills.

     

 

X

10

To act in accordance with ethical principles, professional and ethical responsibility awareness; the ability to inform the society on issues related to biodiversity, natural resources, air, water, soil pollution, recycling, environmental sensitivity, environmental protection.

     

 

X

11

Awareness of the necessity of lifelong learning; the ability to access information, follow developments in science and technology, and constantly renew oneself.

       

X

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration (Hour)

Total Work Load (Hour)

Course hours (Including exams week: 14xtotal lecture hour)

14

3

42

Study hours out of class (Pre-study, practice)

16

3

48

Midterm

1

3

3

Homework

1

2

2

Presentation

1

20

20

Final

1

3

3

Total Work Load

   

118

Total Work Load / 25 (h)

   

4.72

ECTS Credit of the Course

 

 

5

 
1