Retail Journey with Metro Turkey

Course Code:

ATD 415

Course Type:

Elective

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Objectives:

Providing basic information in line with the developments in the field of retailing and eliminating information deficiencies.

Course Content:

In this course, basic concepts of retail, supply chain, value chain, store management, trade marketing, customer experience, digitalization in retail, global trends will be explained.

Course Methodology:

Teaching Methods: 1: Lecture, 2: Question-Answer, 3: Discussion

Course Evaluation Methods:

Assessment Methods:: A: Exam, B:Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
The concept, theory and applications of retailing	1,2,3	A,C
Environmental analysis of Retail Businesses	1,2,3	A,C
Understanding the process of branding the retail businesses	1,2,3	A,C
Understanding the management of retail transactions	1,2,3	A,C
Discussing trends impacting retail practices	1,2,3	A,C
The concept, theory and applications of retailing	1,2,3	A,C

Course Flow

Week	Title	Preparation
1)	Introduction
2)	Offer Management & Sourcing
3)	Creating an Your Own Brand (your ekledim)
4)	Geographically Indicated Products & Sustainable Agriculture
5)	From Supply Chain to Value Chain
6)	Store Management
7)	Midterm Exam
8)	Trade marketing & Branding
9)	Data Analytics & Management
10)	Delivering Products & FSD
11)	Quality Assurance & Sustainability
12)	Designing Retail Customer Experience
13)	Digitalizing the HORECA Industry
14)	Developing Turkish Gastronomy & Global Trends
15)	Final Examination

Recommended Sources

KAYNAKLAR
Ders Notu
Diğer Kaynaklar

Material Sharing

MATERYAL PAYLAŞIMI
Dökümanlar	Ders notları, Slaytlar
Ödevler	Vakalar
Sınavlar	Ara sınav, final

Assessment

ASSESSMENT SYSTEM
IN-TERM STUDIES	NUMBER	PERCENTAGE
Midterms	1	50
Homework	2	50
Total		100
Contribution of Final Examination to Overall Grade	İ	60
Contribution of In-Term Studies to Overall Grade		40
Total		100

ECTS

AKTS / İŞ YÜKÜ TABLOSU
Etkinlik	Sayısı	Süresi	Toplam
		(Saat)	İş Yükü
			(Saat)
Ders Süresi (Sınav haftası dahildir: 15x toplam ders saati)	15	3	45
Sınıf Dışı Ders Çalışma Süresi(Ön çalışma, pekiştirme)	15	4	60
Ara Sınav	1	10	10
Ödev(Sunum)	1	20	20
Final Sınavı	1	15	15
Toplam İş Yükü			150
Toplam İş Yükü / 25 (s)			6,00
Dersin AKTS Kredisi			6

None

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