Course Language:
İngilizce
Course Objectives:
This course aims to enable students to understand consumer behavior from a marketer's point of view. Understanding who the consumer is and what the consumption decision making models are, Understanding the very basic concepts like perception, learning, communication, motivation, personality and attitude formation which are significant in consumption decisions, Understanding the research techniques needed at least to search about the issues listed above,
Course Content:
How to define and search about consumers in the process of understanding and classifying them so that marketing strategies/products/services can be customized to reach the final objective of customer satisfaction.
Course Methodology:
1. Lecture 2. Question/Answer 3. Discussion Method 4. Case Study 5. Workshop 6. Problem Solving Method
Course Evaluation Methods:
A: Testing , B: Homework, C: Presentations, D: Project
Vertical Tabs
None