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Course Code: 
ETT 312
Course Type: 
Elective
P: 
3
Application: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Content: 

Including but not limited to marketing anpractices in digital environments, marketing research techniques, social media use and brand management, customer relationship management basics and applied studies. And also includes techniques to increase e-sales.

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Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
Grasping the structure of marketing in digital environments.  

2

1,2,3 A
Compare the differences between e-marketing and internet technologies.  

4

1,2,3 A,C
Relate both traditional and e-marketing methods.  

2,4

1,3,12 A,C
Evaluate the differences between e-marketing and social media.  

2

1,3,12 C
Conducting the necessary market research methods in digital environments.  

1,7

1,2,3 A,C
Using actual and relevant tools that meets the e-marketing needs of the organization  

3,4,5

1,12 C
Having knowledge of usage of social media for e-sale.  

5,6,7

1,2,3 A,C
Determine the problems related to internet marketing processes of the organization  

2,9,10

1,2,12 C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 INTRODUCTION, E-SALES GENERAL CONCEPTS  
2 STRATEGIES OF E-SALES, PERFORMANCE METRICS  
3 E-SALES PLAN  
4 E-SALES OPPORTUNITY ANAYLSIS  
5 ETHICS & LEGAL ISSUES  
6 ONLINE CUSTOMER BEHAVIOR  
7 MIDTERM EXAM  
8 SEGMENTATION & TARGET MARKET STRATEGIES  
9 PRODUCT & PRICING ANALYSIS  
10 DIFFERENTIATION & POSITIONING STRATEGIES  
11 CUSTOMER TARGETING FOR PRIVATE SHOPPING    
12 HOW TO USE SOCIAL MEDIA FOR INCREASING E- SALES  
13 IMPORTANCE OF THE CONTENT FOR SALES       
14 E-MARKETING IN TURKEY  
15 FINAL EXAM  

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 60
Assignment 1 40
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 E-Commerce and Technology   graduated, Describe contemporary e-Commerce environment     X      
2 E-Commerce and Technology   graduated, Review concepts and terminology together with processes and management decisions involved       X    
3 E-Commerce and Technology   graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources         X  
4 E-Commerce and Technology   graduated, Demonstrate an understanding of transforming and presentation languages       X    
5 E-Commerce and Technology   graduated, Assess major e-Commerce opportunities, limitations, issues and risks       X    
6 E-Commerce and Technology   graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.          X  
7 E-Commerce and Technology   graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.     X      
8 E-Commerce and Technology   graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.       X    
9 E-Commerce and Technology   graduated, Describe contemporary e-Commerce environment     X      
10 E-Commerce and Technology   graduated, Review concepts and terminology together with processes and management decisions involved     X      

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 15x Total course hours) 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 3 45
Mid-terms 1 10 10
Study for Mid-term Exam 1 10 10
Homework 1 15 15
Study for Final Exam 1 20 20
Total Work Load     145
Total Work Load / 25(h)     5.8
ECTS Credit of the Course     4
None