Course Language:
İngilizce
Course Content:
Including but not limited to marketing anpractices in digital environments, marketing research techniques, social media use and brand management, customer relationship management basics and applied studies. And also includes techniques to increase e-sales.
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| Grasping the structure of marketing in digital environments. |
2 |
1,2,3 | A |
| Compare the differences between e-marketing and internet technologies. |
4 |
1,2,3 | A,C |
| Relate both traditional and e-marketing methods. |
2,4 |
1,3,12 | A,C |
| Evaluate the differences between e-marketing and social media. |
2 |
1,3,12 | C |
| Conducting the necessary market research methods in digital environments. |
1,7 |
1,2,3 | A,C |
| Using actual and relevant tools that meets the e-marketing needs of the organization |
3,4,5 |
1,12 | C |
| Having knowledge of usage of social media for e-sale. |
5,6,7 |
1,2,3 | A,C |
| Determine the problems related to internet marketing processes of the organization |
2,9,10 |
1,2,12 | C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | INTRODUCTION, E-SALES GENERAL CONCEPTS | |
| 2 | STRATEGIES OF E-SALES, PERFORMANCE METRICS | |
| 3 | E-SALES PLAN | |
| 4 | E-SALES OPPORTUNITY ANAYLSIS | |
| 5 | ETHICS & LEGAL ISSUES | |
| 6 | ONLINE CUSTOMER BEHAVIOR | |
| 7 | MIDTERM EXAM | |
| 8 | SEGMENTATION & TARGET MARKET STRATEGIES | |
| 9 | PRODUCT & PRICING ANALYSIS | |
| 10 | DIFFERENTIATION & POSITIONING STRATEGIES | |
| 11 | CUSTOMER TARGETING FOR PRIVATE SHOPPING | |
| 12 | HOW TO USE SOCIAL MEDIA FOR INCREASING E- SALES | |
| 13 | IMPORTANCE OF THE CONTENT FOR SALES | |
| 14 | E-MARKETING IN TURKEY | |
| 15 | FINAL EXAM | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 60 |
| Assignment | 1 | 40 |
| Total | 100 | |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 50 | |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 50 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | E-Commerce and Technology graduated, Describe contemporary e-Commerce environment | X | |||||
| 2 | E-Commerce and Technology graduated, Review concepts and terminology together with processes and management decisions involved | X | |||||
| 3 | E-Commerce and Technology graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources | X | |||||
| 4 | E-Commerce and Technology graduated, Demonstrate an understanding of transforming and presentation languages | X | |||||
| 5 | E-Commerce and Technology graduated, Assess major e-Commerce opportunities, limitations, issues and risks | X | |||||
| 6 | E-Commerce and Technology graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies. | X | |||||
| 7 | E-Commerce and Technology graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning. | X | |||||
| 8 | E-Commerce and Technology graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements. | X | |||||
| 9 | E-Commerce and Technology graduated, Describe contemporary e-Commerce environment | X | |||||
| 10 | E-Commerce and Technology graduated, Review concepts and terminology together with processes and management decisions involved | X | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 15x Total course hours) | 15 | 3 | 45 |
| Hours for off-the-classroom study (Pre-study, practice) | 15 | 3 | 45 |
| Mid-terms | 1 | 10 | 10 |
| Study for Mid-term Exam | 1 | 10 | 10 |
| Homework | 1 | 15 | 15 |
| Study for Final Exam | 1 | 20 | 20 |
| Total Work Load | 145 | ||
| Total Work Load / 25(h) | 5.8 | ||
| ECTS Credit of the Course | 4 | ||
None