Export Import Management

Course Code:

ATD 311

Course Period:

Autumn

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

7

Course Language:

İngilizce

Course Objectives:

This course is designed to enable the students to have a good understanding of main concepts in international marketing, selection of target market, export entry mode strategies and export and import transactions. Not only the above mentioned knowledge, but also related regulation will be outlined. A project, which covers the stages of export procedure, is also prepared

Course Content:

Basic concepts related with international marketing, selection of target market, adaptation of marketing mix, Incoterms 2010, related foreign trade documents, the types of export, and main steps in export and import transactions, export promotions.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study

Course Evaluation Methods:

A: Testing, B: Presentation: ,C: Homework, D:Project, E:Laborotary

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
A clear understanding of major concepts in foreign trade, customs, foreign exchange market and foreign exchange legislation.	1,2,3	A,C
Understanding of the importance of export management and adaptation of the knowledge to country conditions.	1,2,3	A,C
Ability to compare the delivery terms by means of Incoterms 2010 and to be able to measure the risks of foreign trade transaction risks accordingly.	1,2,3	A,C
Understanding the foreign trade documents.	1,2,3	A,C
Understanding of the export and import procedure and ability to apply them in real life.	1,2,3	A,C
Understanding of foreign trade regulations and export promotions.	1,2,3	A,C

Course Flow

Week	Topics	Study Materials
1	International Marketing and Exporting	Textbook
2	Bases of International Marketing	Textbook
3	International Environment and Export Market Selection	Textbook
4	Information for International Marketing Decisions	Textbook
5	Export Entry Modes	Textbook
6	Determining Price and Product Policy for Export	Textbook
7	Incoterms 2010	Textbook
8	Documents used in International Trade	Textbook
9	Review & MIDTERM
10	Export Transactions	Textbook
11	Import Transactions	Textbook
12	Alternative Foreign Trades and Export Promotion Activities	Textbook
13	Review
14	Presentation of the projects	Alternative Sources
15	Final Exam

Recommended Sources

Textbook

International Marketing and Export Management

Gerald Albaum and Edwin Duerr

2011, Seventh Edition, Prentice Hall

Additional Resources

Yeni İşim Dış Ticaret

Hakan Akın

2008, 7. Basım, Elma Yayınevi

Dış Ticaret İşlemleri Yönetimi

Dr. Ferudun Kaya

2008, Beta Yayınevi

Uygulamalı Uluslararası Ticaret İşlemleri

Doç.Dr. Mehmet Melemen

2012,2.Baskı,Türkmen Kitapevi

Material Sharing

Documents	‘Intel’s TR Project’ Foreign Trade Animation
Assignments	Project related with the export of an industrial good
Exams	Midterm Exam and Final Exam

Assessment

IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	50
Quizzes	2	15
Assignment	1	35
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		60
Total		100

COURSE CATEGORY

Expertise/Field Courses

Course’s Contribution to Program

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Gaining knowledge of business terms and applying these to institutions and business administrations. With this knowledge being able to analyze problems, and come up with creative solutions.			X
2	Commenting on the effect's of social behaviour, personality and organizational culture at the global level.			X
3	Applying knowledge acquired in the field.					X
4	Review of the economic and legal problems of organizations, and application of creative solutions.			X
5	Being able to correctly investigate and interpret government policy effects on foreign trade.					X
6	Analyzing global order economically and politically, in addition being able to analyze the geographical affects of this perspective.				X
7	In organizational analysis being able to see unethical situations in advance and prevent them from occurring, also gaining the ability to apply these traits in functional areas.			X
8	Analyzing the great economies of the world and apprehending in what dimension added value for multi- national and financial fırms is created.			X
9	Presenting ınternational marketing bases and gaining the necessary traits to become a brand and develop better communication strategies.					X
10	To provide management, control and decision-making abilities and to use these in social and professional relationships.			X
11	Assessment of countries’ international economical policies on the bases of regional and foreign polices.			X

12	Understanding of statistical data, being able to implement and complete projects based on this data.		X
13	In the process of collecting and analyzing data, under the guidance of social responsibility, understandıng ethical principals and knowing how to implement them.	X
14	Using the projects generated for the betterment of society and sharing them with sensitivity.		X
15	Being able to take and implement strategic decisions on issues generated by cross cultural differences in international trade.			X
16	Under the guidance of ınternational relationships being able to analyze Turkey’s foreign policies and added value. In this perspective being able to interpret international and supra-national politics		X
17	Providing the information learned in a computing environment in order to provide functional values and analytical skills.		X
18	Gaining a fair understanding of national and international markets and having the skills to analyze the consumer affects in a common market. Being able to identify the right consumers.				X

ECTS

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	15	4	60
Mid-terms	2	1.5	3
Homework	1	40	40
Final examination	1	2	2
Total Work Load			150
Total Work Load / 25 (h)			6
ECTS Credit of the Course			7

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