Course Language:
İngilizce
Course Objectives:
The goal of this course is to teach students supply chain management at electronic commerce.
Course Content:
E-export terminology, global and regional e-commerce market and general trends, strategic management tools, market analysis, E-CRM, mobile marketing, SEO, SEM, online payment systems, B2C logistics process and logistics costs, customs operations, order cancellations and logistics management of returns.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods:
A: Exam, B:Presentation, C: Homework, D: Project, E: Laboratory
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Teaching Methods | Assessment Methods |
| To understand the importance of e-commerce | 1,2,3 | A,B,C,D,E |
| To have basic knowledge about e-commerce management and to be able to adapt according to country conditions. | 1,2,3 | A,B,C,D,E |
| Know how to use digital marketing to increase e-commerces. | 1,2,3 | A,B,C,D,E |
| Have knowledge about customer management, return, product management in e-commerce | 1,2,3 | A,B,C,D,E |
|
Have full knowledge of international logistics and customs rules and different payment systems. |
1,2,3 | A,B,C,D,E |
Course Flow
| DERS AKIŞI | ||
| Hafta | Konular | Ön Hazırlık |
| 1) | General trends in international trade and introduction to E-commerce | Course notes |
| 2) |
Turkey and the world economic outlook and the Institutional finance |
Course notes |
| 3) | Strategic management and planning | Course notes |
| 4) | Market analysis in e-commerce | Course notes |
| 5) |
E-commerce infrastructure in e-commerce |
Course notes |
| 6) | Digital marketing in e-commerce | Course notes |
| 7) | Midterm Exam | |
| 8) | International logistics and customs returns | Course notes |
| 9) |
Customer relationship management in e-commerce |
Course notes |
| 10) | E-commerce cancellation / return management | Course notes |
| 11) | Management of goods movement in e-commerce | Course notes |
| 12) | Online payment systems | Course notes |
| 13) | Presentations | Course notes |
| 14) | Presentations | Course notes |
| 15) | Final Examination | |
Recommended Sources
| SOURCES | |
| Textbook | |
| Additional Resources | Course webside, course notes, text books |
Material Sharing
| MATERIAL SHARING | |
| Documents | Course webside, course notes |
| Homeworks | Homework, In-term projects |
| Exams | Midterm, Final |
Assessment
| ASSESSMENT SYSTEM | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 50 |
| Interm -projects | 2 | 15 |
| Homework | 5 | 35 |
| Total | 100 | |
| Contribution Of Final Examination To Overall Grade | 40 | |
| Contribution Of In-Term Studies To Overall Grade | 60 | |
| Total | 100 | |
Course’s Contribution to Program
| No | Program Learning Outcomes | |||||||||||
| 1 | 2 | 3 | 4 | 5 | ||||||||
| 1 | E-Commerce Management graduated, describe contemporary e-Commerce environment | X | ||||||||||
| 2 | E-Commerce Management graduated, review concepts and terminology together with processes and management decisions involved | X | ||||||||||
| 3 | E-Commerce Management graduated, apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources | X | ||||||||||
| 4 | E-Commerce Management graduated, demonstrate an understanding of transforming and presentation languages | X | ||||||||||
| 5 | E-Commerce Management graduated, assess major e-Commerce opportunities, limitations, issues and risks | X | ||||||||||
| 6 | E-Commerce Management graduated, skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies. | X | ||||||||||
| 7 |
E-Commerce Management graduated, recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning. | X | ||||||||||
| 8 | E-Commerce Management graduated, an ability to design, implement and evaluate an information system, component, process or program that meets specified requirements. | X | ||||||||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 15x Total course hours) | 15 | 3 | 45 |
| Hours for off-the-classroom study (Pre-study, practice) | 15 | 4 | 60 |
| Mid-terms | 1 | 10 | 10 |
| Homework | 1 | 20 | 20 |
| Final examination | 1 | 15 | 15 |
| Total Work Load | 150 | ||
| Total Work Load / 25 (h) | 6.0 | ||
| ECTS Credit of the Course | 6 | ||
None