This course mainly aims to sense the digital marketing over quickly developing fields, which utilizes advertising technologies, including web tools and social network sites to conduct e- commerce, e-marketing, and other e-business activities.
The course covers the areas of buyer behavior, media marketing, digitalenterprise, customer journey, sostac framework as well asadvertising strategy, market research and analytics, and several other critical topics. The course is managerially oriented, and includes many digital media visuals, simulations and assignments over marketing phenomena space.
Vertical Tabs
Course Learning Outcomes
Learning Outcomes | Teaching Methods | Assessment Methods |
Defines digital marketing and explains importance of it. | 1,2,3 | A |
Explains the properties of strategic approaches in digital marketing and digital media . | 1,2,3 | A,C |
Provides good and bad digital media examples and explains whay they are good or bad. | 1,3,12 | A,C |
Knows the factors that can make Digital marketing ineffective. | 1,3,12 | C |
Explains how to become a product brand in the promotion of digital marketing | 1,2,3 | A,C |
Course Flow
COURSE CONTENT | ||
Week | Topics | Study Materials |
1 | INTRODUCTION TO DIGITAL MARKETING | Lecture notes, books, case studies |
2 | DIGITAL MARKETING AND SOSTAC FRAMEWORK | Lecture notes , books, case studies |
3 | EVERGREEN TOPIC | Lecture notes |
4 | BRAND MANAGEMENT IN THE DIGITAL ENVIRONMENT | Lecture notes |
5 | ADVERTISING TECHNOLOGIES | Lecture notes |
6 | CUSTOMER JOURNEY | Lecture notes |
7 | MIDTERM EXAM | |
8 | BRAND AWARENESS | Lecture notes, case studies |
9 | IMPORTANCE OF ENGAGEMENT | Lecture notes , books, case studies |
10 | E-MAIL MARKETING | Lecture notes |
11 | VIDEO ADVERTISING | Lecture notes , books, case studies |
12 | SOCIAL MEDIA | Lecture notes |
13 | POSTING TECHNIQUES | Lecture notes |
14 | PRESENTATION | Lecture notes , books, case studies |
15 | FINAL EXAM |
Recommended Sources
RECOMMENDED SOURCES |
|
Textbook |
Digital Marketing: Strategy, Implementation and Practice Dave Chaffey & PR Smith, 5th Edition, Elsevier Butterworth-Heinemann, 2012 |
Additional Resources |
Course website , lecture notes, computer in standard textbooks, case studies ; and analysis of online articles related to contemporary issues , reference books , resources for the term paper |
Material Sharing
MATERIAL SHARING
Documents
Lecture notes
Assignments
Homeworks and term paper
Exams Midterm, final exam
Exams Midterm, final exam
Assessment
ASSESSMENT | ||
IN-TERM STUDIES | NUMBER | PERCENTAGE |
Mid-terms | 1 | 70 |
Term Video | 2 | 10 |
Assignment | 5 | 20 |
Total | 100 | |
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 50 | |
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 50 | |
Total | 100 |
Course’s Contribution to Program
|
ECTS
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
Course Duration (Including the exam week: 15x Total course hours) | 15 | 3 | 45 |
Hours for off-the-classroom study (Pre-study, practice) | 10 | 3 | 30 |
Mid-terms | 1 | 10 | 10 |
Study for Mid-term Exam | 1 | 8 | 8 |
Homework | 30 | 1.5 | 45 |
Study for Final Exam | 1 | 20 | 20 |
Total Work Load | 128 | ||
Total Work Load / 30 (h) | 5.12 | ||
ECTS Credit of the Course | 6 |