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2024 YILI YAYINLARI

  • Bayraktar Güneş, B., & Şavlı, T. (2024). Determinants of Capital Structure in the Energy Sector: Evidence from Borsa Istanbul. Marmara University Journal of Economic and Administrative Sciences, 46(1), 276-292. Retrieved from https://doi.org/10.14780/muiibd.1437539
  • Bulutlar, F., Kamaşak, R., Palalar Alkan, D., & Özbilgin, M. (2024). From Managerialism to Toxic Leadership: The Moderating Effect of Ethical Climate in the Healthcare Sector. Journal of Management & Organization, 0–0.
  • Erenel Yaşlıca, B., & Gündüz, Ş. (2024). The Relationship Between Logistic Performance and Global Competitive Power: The Mediating Role of Corporate Governance. International Journal of Management Economics and Business, 20(2), 359–391.
  • Kartal, M. T., Kılıç Depren, S., Pata, U. K., Taşkın Yeşilova, F. D., & Şavlı İbiş, H. T. (2024). Modeling the Link Between Environmental, Social, and Governance Disclosures and Scores: The Case of Publicly Traded Companies in the Borsa Istanbul Sustainability Index. Financial Innovation, 10, 0–0.
  • Palalar Alkan, D., Kamaşak, R., & Özbilgin, M. (2024). Does Voluntarism Work for Workplace Inclusion of Individuals with Disabilities in a Country with Limited Equality Structures? Personnel Review, 0–0.

2023 YILI YAYINLARI

  • Gencer, H. G., Demiralay, S., & Kılınçarslan, E. (2023). Risk-return profile of environmentally friendly assets: Evidence from the NASDAQ OMX Green Economy Index family. Journal of Environmental Management, 337(117683), 1–30.
  • Karaağaoğlu, N., & Gündüz, Ş. (2023). Full-Service Carrier (FSC) vs. Low-Cost Carrier (LCC): Purchasing Decision-Making Process of Passengers. Journal of Aviation (Online), 7(3), 366–375.
  • Şavlı İbiş, H. T., & Alfares, S. (2023). Effects of Using Artificial Intelligence on the Accounting Profession: Evidence from Istanbul Certified Public Accountants. Muhasebe ve Finansman Dergisi, (100), 173–191.

2022 YILI YAYINLARI

  • Abdulhameed, Z., Beirouty, Demirel, A.G. (2022). Enrichment of Virtual Teams Management through Communication. Asian Journal of Social Science and Management Technology, ISSN: 2313-7410, Volume 4, Issue 1, January-February.
  • Canöz, Y.H., & Gündüz, Ş. (2022). The Importance of Logistics Service Quality in E-Commerce for Customer Satisfaction and Loyalty. International Journal of Management Economics and Business, 18(4), 1250–1269.
  • Çataltepe, V., Kamaşak, R., Bulutlar, F., & Palalar Alkan, D. (2022). Dynamic and Marketing Capabilities as Determinants of Firm Performance: Evidence from the Automotive Industry. Journal of Asia Business Studies, 17, 0–0.
  • Demirel, A.G. Nurdağ K.V.(2022) Circular Economy approach in automotive after - market  products and services: Revision spare parts solutions in Turkey. Bk chp in Circular Economy Multidisciplinary Approaches from Turkey. Editor:Natalya Ketenci, 978-1-66692-108-3 • Hardback; 978-1-66692-109-0  eBook , Lexington Books
  • Demirel.A.G. ,Yayla, N. (January, 2022). A Path Model of Innovative Customer Orientation and Company performance with the moderating influence of company training. International Review of Mangement and Marketing. ISSN: 2146-4405.
  • Gencer, H. G., Demiralay, S., & Bayracı, S. (2022). Carbon credit futures as an emerging asset: Hedging, diversification, and downside risks. Energy Economics, 113(106196), 1–24.
  • Güleç Bekman, Ö., & Gündüz, Ş. (2022). Expectations of managers from Generation Z and the work life expectations of Generation Z. International Journal of Management Economics & Business, 18(2), 649–682.
  • Palalar Alkan, D., & Çankır, B. (2022). The Impact of Learned Helplessness and Empowerment on Job Stress: A Study in the Public Sector. JOEEP: Journal of Emerging Economies and Policy, 7(1), 0-0.
  • Palalar Alkan, D., Özbilgin, M., & Kamaşak, R. (2022). Social Innovation in Managing Diversity: COVID-19 as a Catalyst for Change. Equality, Diversity and Inclusion, 41(5), 0-725.
  • Polat, E., & Kirezli, Ö. (2022). Do Social Media Characteristics Trigger Customer Engagement? An Empirical Study on Smartphone Brands. Journal of Dokuz Eylül University Faculty of Business, 23(2), 1-24.
  • Şavlı, T. (2022). An Investigation on the Utilization of Internal Audit Work by Independent Auditors in Turkey. Journal of Accounting Science World, 24(Special Issue MODAVICA), 184-201. https://doi.org/10.31460/mbdd.1065595

2021 YILI YAYINLARI

  • Demirel, A.G. , Sağlık-Özçam, D. Karamık, C. (2021) A Study on Job Control, Occupational Self-Efficacy and Job Performance: After the Covid-19 Pandemic. Advances in Management and Applied Economics. ISSN:1792-7552 (Online) 1792-7544(Print)
  • Demirel,A.G., Tüfekçioğlu, Z.(2021). Cultural Diversity and Discrimination in Multicultural Companies: A Human Resource Perspective. Bk Chp. In Research and Reviews in Social, Human and Administrative Sciences-December 2021. Gece Publishing,Editors: Aydemir, E., Sağlık, S. ISBN 978-625-8075-29-8.
  • Midilli, F., Tolunay, A. (2021). “An Exploratory Study On Turkish Consumers’ Attitude And Purchase Intention Towards Green Products”.  Dokuz Eylül Üniversitesi Sosyal Bilimler Dergisi, 23(1), 249-270.

2020 YILI YAYINLARI

  • Tolunay, A., Önder Aydın, G. (Aralık 2020) Bilgilendiren Reklamlar mı Daha Etkili Duygulandıran mı? Harvard Business Review Türkiye.
  • Kuşçu, A., Koçoğlu Sazkaya M. and Vatansever Durmaz, İ. B. (2020). “Kurumsal Yetkinlik İle Satın Alma Niyeti Arasındaki İlişkide Müşteri Kurum Özdeşleşmesi Ve Algılanan Olumsuz Duyurumun Etkisine Yönelik Bir Araştırma”.  Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 22(1), 163-179.
  • Kuşçu, A.,Koçoğlu Sazkaya, M. and Vatansever Durmaz, İ. B. (2020). “Algılanan Kurumsal Sosyal Sorumluluğun Satın Alma Niyeti Üzerindeki Etkisinde Güvenin Aracılık Rolü”.  Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 160-172., Doi: 10.18026/Cbayarsos.525188
  • Demirel, A.G., Türetken,Ö., (2020). Building Capable Organizations in the Age of Artificial Intelligence. Pg 367-392 Book chapter in Current Researches in Humanities and Social Sciences, Eds: Babacan, H., Tanrıtanır, B. C. Cetince-Montenegro. ISBN 978-9949-46-024-2
  • Tüzemen, B., Demirel, A.G. (2020)A Pilot Study on the applicability of Henri Fayol’s management principles today in the eyes of Turkish managers. Ege Üniversitesi İşletme Fakültesi Dergisi , Cilt 21, sayı 1,1-30 Doi :10.24889/ifede.685573
  • Ural, T., Oypan O. (2020). Tüketicilerin Sosyal Medyada Yer Alan Kişisel Verilerinin İşletmeler Tarafından Kullanılmasına Yönelik Rahatlık Algısını Etkileyen Faktörler. Journal of Busıness Research-Turk. 2424-2441
  • Ural, T., Balıkçıoglu, B., Oypan, O. (2020). An Empirical Study on Antecedents of Consumption Values: The Moderating Effect of Social Class. International Journal of Economic and Administrative Studies. 115-134
  • Ötken, A. B., Bayram, A., Beser, S. G., & Kaya, Ç. (2020). Are Time Management and Cyberloafing Related? Investigating Employees’ Attitudes. Global Business Review.

2019 YILI YAYINLARI

  • Kuşçu, A. and Yozgat, U. (2019). “What Drives Consumers To Buy Online?  A Study  On Exploring Online Consumer Behavior”.  Kafkas Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 10(19), 74-103.
  • Kuşçu, A. (2019). “Analyzing The Link Between Sales Technology Use And Sales Performance”. Marmara University Institute of Social Sciences Oneri Journal, 51(14), 112-127.
  • Demirel, A.G. (2019). Anticipation in Strategic Decision Making, Part II pg 183-199, Book Chapter in Anticipation: Conceptual, Theoretical and Empirical Issues. Öner. M. Atilla, A. Kemal Tuğcu Eds. (2019) Yeditepe University Press,Istanbul ISBN: 978-975-307-103-1
  • Atalay, E., Demirel, A.G. (2019). Technology Transfer Collaborations and Organizational Innovation: A Study on Yıldız Technical University Technopark. Conress-Dergi Park, Dec 2019 issue.
  • Ural, T., Özkaya Duman, O., Oypan, O. (2019). Tarihsel Reklamların Sosyoekonomik Ve Kültürel Açıdan Yansıttıkları: 1938 Yılında Hatay Gazetesi’nde Yayınlanan Reklamların İçerik Analizi. Mehmet Akif Ersoy Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi. 750-767.
  • Ural, T., Kakıllı Acaravcı, S., Oypan, O.,Karaömer, Y. (2019). Mediating Effect of Corporate Social Responsibility in the Relationship between Innovation and Firm Value. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi. 479-490.
  • Kalkandelen, C., & Beşer, H. S. G. (2019). The Relationship between Organizational Commitment and Perceived Organizational Support: Case of a Luxury Concept Hotel. Contemporary Research in Economics and Social Science. 115-151
  • Kaya Ç., Ötken, B. & Göl Beşer, S. (2019). Is Busyness A New Trend Among White Collars?. BMIJ (Business and Management Studies: International Journal). 527-541
  • Tavşan, N., Erdem, Y. C. (2019). Customer Experience Management. Tasora Books, ABD

2018 YILI YAYINLARI

  • Akay, E., Demirel A.G. (2018). Transformational Leadership and Innovation: An empirical study of Direct and Indirect Effects in HR Consulting Companies.International Journal of Business and Management-Canadian Center of Science and Education,Vol 13, No1 (2018) ISSN 1833-3850. E-ISSN 1833-8119. On line published:December, 2017.doi: 10.5539/ijbm.v13n1p131
  • Göl,B., Demirel, G. (2018). A Relational Study on Individual Values:An Example from Turkey, Archives of Business Research, 6(6), 270-302. DOI: https:/doi.org/10.14738/abr.664411
  • Demirel, A.G., Oydağ, E. Baran Y.B. (2018), Türkiye deki Kobilerde Stratejik Planlama Kavramına Genel Bir Yaklaşım-Bir Pilot Çalışma. 26. Ulusal Yönetim ve Organizasyon Kongresi, Karadeniz Teknik Üniversitesi, Trabzon.
  • Songül, K. A.,  Ural, T., Karaömer, Y. (2018). Hisse Senedi Getirisi ve Sermaye Yapısı İlişkisine Etki Eden Faktörlerin Yapısal Eşitlik Modellemesi ile Analizi. İşletme ve İktisat Çalışmaları Dergisi. 26-38.
  • Ural, T., Hallumoğlu C. E. (2018). Tüketim Değerlerinin Gösterişçi Tüketim Eğilimi ve Satın alma Niyeti Üzerindeki Etkileri:Hatay Örneği. İşletme ve İktisat Çalışmaları Dergisi. 48-60.
  • Beşer, S. G., Ötken, A. B., & Yolbulan, E. O. (2018). Bir Tercih Olarak "Büyümeme": Cüce Şirketler. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 613-628
  • Kaya, Ç., Ötken, A. B., & Beşer, H. S. G. (2018). Örgütsel Leke Artık Bir Tabu Değil: Volkswagen Örneği. Kafkas Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 225-236
  • Erdem, A., Erdem, Y. C. (2018). Internationalization of E-commerce: A Comparison of Online Shopping Preferences of Turkish and American University Students. European Journal of Business and Management

2017 YILI YAYINLARI

  • Ural, T., Devrimağ E. (2017). Factors Effecting Online Consumer Purchase Intention. International Journal of Economics, Commerce and Management. 114-132
  • Ural, T. (2017). The Specific Dimensions of Mental Well-Being: Educators Perception of the Ethicality and Relationship Quality. International Journal of Economics, Commerce and Management. 170-185.
  • Ural, T., Hallumoğlu Ç. E. (2017). The role of internet toward exporting performance under inter-countries political conflict conditions: A case of Turkey. International Journal of Economics, Commerce and Management. 23-40
  • Cetin, D., Kuscu, A., Saglık, D., Erdem, Y.C. (2017). Brand Image, Satisfaction, and Brand Loyalty – How Effective Are They in the Automotive Industry Market Share. European Journal of Business and Management

2016 YILI YAYINLARI

  • Ural, T., Tercan E., Arslan M., Taner D. (2016). Güçlü Kent Markası Oluşturmada Destinasyon Kişiliği, Bilişsel ve Duygusal İmajın Rolü, Hatay Örneği. Anadolu Üniversitesi Sosyal Bilimler Dergisi. 1145-160.
  • Toker, A.; Seraj, M.; Kuscu, A.; Yavuz, R.; Koch, S. and Bisson, C. (2016) “Social Media Adoption: A Process Based Approach” Journal of Organizational Computing and Electronic Commerce (SCI), 26 (4),344-363.
  • Dogan, D., & Beser, S. G. (2016). Classification and Comparison of Characteristics of Project Managers of a Government Research Center and Private Sector R&D Centers in Turkey. Eurasian Academy Of Sciences Social Sciences. 163-178

2015 YILI YAYINLARI

  • Saglik Ozcam, D.; Kuscu, A. and Yozgat, U. (2015) “Understanding Mobile Advertising Acceptance: An Integrative Approach” International Journal of Marketing Communications (SSCI), 13(4), 376-397.
  • Demirel, A.G., Öner, M.A.(2015). A study on the managerial Values and Attitudes of MBA students:Revisiting Schein Study. International Review of Management and Marketing (Yayın No: 2643975)
  • Demirel, A.G.,,Kunday, Ö. (2015). The Influence of Employee Health and SafetyPractices on Organizational Commitment and Company performance:An Application in Turkey.International Journal of Contemporary Applied Sciences, 2(12) (Yayın No: 2643946)
  • Demirel, A.G., Öner, M.A.(2015). An Exploratory Study on Operationalization of Integrated Stakeholder Relationships Management. International Journal of Innovation and Technology Management, 12(2) (Yayın No: 1145701)
  • Demirel, A.G.,,Kunday, Ö. (2015). The Influence of Employee Health and Safety Practices on Organizational Commitment and Company performance:An Application in Turkey.Global Business Research Congress (GIAK-2015), June 4-5, 2015, Işık University, İstanbul, Turkey.
  • Ural, T, Yıldırım E. S., Durmuşçelebi C., İhtiyat G., Kundakçı B., Akın M. (2015). Attitudes of Turkish Young People toward Organ Donation: The Roles of Public Service Advertisements and Personality Differences. European Journal of Business and Social Sciences. 113-126
  • Ural, T., Basık H. (2015). Satışçıların Bilişsel ve Duyuşsal Değerlendirmelerinin Mesleki Yaşam Mutluluğu Üzerindeki Etkileri. Paradoks. 89-117
  • Ural, T., Yuksel D. (2015). The Mediating Roles of Perceived Customer Equity Drivers between Social Media Marketing Activities and Purchase Intention: A Study on Turkish Culture". International Journal of Economics, Commerce and Management. Oca.18
  • Ural, T., Kırıtoğlu C. (2015). How do Accountants Perceive the Ban of Advertising in Accounting Profession? A Turkish Experience. International Journal of Economics, Commerce and Management. 1-18.
  • Ural, T., Coşkun Ö. F., Efe D., Avara A. . (2015). Dominant Effect of Emotional Responses on Actual Green Purchase Behavior: Segments of Turkish Young Generation. European Journal of Business and Social Sciences. 98-112
  • Durmus, Beril., Erdem, Y. Can., Ozcam, Dilek. Sağlık, Akgun, S. (2015). Türk Giyim Sektöründe Yeni bir Ticaret Modeli: Özel Alışveriş Siteleri”. Marmara University Öneri Dergisi
  • Erdem, Y. C. (2015). The Perception of e-health Applications by Patients in Turkey. 15th Eurasia Economics and Business Society Conference
  • Durmuş B., Erdem Y. C., Sağlık Özcam, D., Akgün, S. (2015). Exploring Antecedents of Private Shopping intention: The Case of Turkish Apparel Industry”. European Journal of Business and Management
  • Erdem, Y. C., Kaya, C. (2015). Hile ile Mücadelede Muhasebe ve Pazarlama İşbirliği. Akademik Sosyal Araştırmalar Dergisi
  • Erdem, Y. C., Demirağ, A. (2015). Development of Group Buying in Turkey: Shopping on Daily Deal Websites. AJIT-e: Academic Journal of Information Technology
  • Molu, E., Gol Beser, S., Erdem, Y. C. (2015). The Screening Process for Recruiting in a Startup Company: Alwaysfashion.com. Business A Changing World,
  • Erdem, Y. C., Sağlık, D. (2015). Direct-to-Consumer Advertising in Pharmaceutical Marketing: Are the Turkish Consumers ready for it, Erdem. Eurasia Economics and Business Society 2014 Anthology

2014 ve ÖNCESİ

  • Kuscu, A. and Saglik Ozcam, D. (2014). "Analyzing Factors Affecting Repurchase Intention During Gezi Park Brand Protests". European Journal of Business and Management, 6 (38), 177-188.
  • Karaçivi A., Demirel, A.G (2014). A Futuristic Commentary: Coach-Like Leadership. International Journal of Business and Social Science, 5(9), 126-133. (Yayın No:1108109)
  • Demirel, A.G, Tosuner L.F.(2014). The E-Mail Use in Open Communication Climates: A Path Analysis Model. Global media Journal Turkish Edition, 4(8), 82-95. (Yayın No:1107983)
  • Demirel A.G. (2014). The Influence of Supporting and Non-Controlling Supervision on Interest in Work Innovation and the Mediating Role of Trust in Supervisor: A Study on Electronics and Appliances Sector in Turkey. GSTF Journal on Business Review, 3(2), 80-86., Doi: 10.5176/2010-4804_3.2.313 (Yayın No: 1108076)
  • Demirel A.G., Karadağ, H. Teknik Degisimin Ekonomisi ve Yönetimi, Bölüm adı:(Ar-Ge'nin Sosyal ve Özel Getirisi) (2012)., Pan Yayıncılık, Editör:M. Atilla Öner, ISBN:978-605-4518-24-1, Türkçe (Bilimsel Kitap), (Yayın No: 205544)
  • Demirel, A.G.Yönetim Biliminde 49 Insan 49 Teori, Bölüm adı:(James J. March) (2011)., Beta, Editör: Ömer Livvarçin, Dilek Kurt, Sayfa Sayısı 310, ISBN:978-605-377-431-0,Türkçe (Bilimsel Kitap), (Yayın No: 45858)
  • Fikes,L. Demirel, A.G.Communication Climate in Contemporary Organizations) (2010)., Ekin publicationss, Ege University, Editor: Cengiz Demir, pg. 268, ISBN:978-605-4301-62-1, (Scientific Book) (No: 45857)
  • Göl S., Okan E., Demirel,A. G. International Business, chp title :(Building a Global Brand: An Inspiring Case from Turkey) (2009)., Pearson, issue :5, ISBN:ISBN 10: 0-13-609520-8, Textbook, (Control No: 206030)
  • Demirel, A.G., Öner, M.A. (2010)Integrated Stakeholder Relationships Management Model: Theory and Empirical Results from IT Sector. Lap Lambert Academic Publishing, Germany.
  • Demirel A. G., Ötken A.B., Kunday,Ö. (2012). The Role of Support from Colleagues in the Relationship between Mobbing and Work Alienation. Hacettepe Üniversitesi İ.İ.B.F. Dergisi, 30(1), 1-28. (Kontrol No: 1107737)
  • Demirel A.G. (2013). Stratejik Yönetimde Paydaslar Yönetimi Kuramına Giris:ARACI yaklasımlar. ASOS JOURNAL The Journal of Academic Social Science, 1(1), 149-154. (Yayın No:1107856
  • Göl S., Okan E., Demirel, A.G., Kunday, Ö. (2008). Impact of Corporate Social Responsibility Programs on Brand Awareness and Purchase Intention:The View from Generation Y. Muhan Soysal İşletmecilik Konferansı : İşletmecilikte Yeni Gelişmeler ve Fırsatlar ODTÜ Kıbrıs Kampüsü, 1, (Kontrol No: 206809)
  • Demirel A. G., Ötken A.B., Kunday,Ö. (2010). The Role of Support from Colleagues in the Relationship between Mobbing and Work Alienation. European Applied Business Research Conference, The Clute Institute, Dublin, Ireland
  • Demirel, A.G., Öner, M.A(2008). An Exploratory Study on the Development and Application of Integrated Stakeholder Relationships Management Model. YIRCOBS'08 Yeditepe International Conference on Business Strategies, 1, (Kontrol No: 206438)
  • From Financial Crisis to Economic and Political Distress; Global Crisis 2008-2013, Kitap,( Editörler: Demirel A.Gönül, M.Atilla Öner), Lap-Publishing-Germany
  • Ural, T. (2014). Service Quality of Dental Health Care: Top of Patients' Priorities from Perspective of Turkish Culture. The Business Review Cambridge. 182-189.
  • Ural, T., Perk G. (2012). Tüketici Temelli Marka Değerinin Kişisel Bilgisayar Satın Alma Niyeti Üzerine Etkisi: Antakya'da Bir Çalışma. Anadolu Üniversitesi Sosyal Bilimler Dergisi. Kas.26
  • Ural, T., Kucukaslan A. (2011). The Examination of the Antecedents of Consumer Attitude toward Global Brands from Perspective of Turkish Culture. Innovative Marketing. 88-102
  • Ural, T. (2010). Adolescents’ Skepticism Toward Advertising: A Study In Turkish Culture” Ergenlerin Reklamlara Duyduğu Güvensizlik:Türk Kültüründe bir Çalışma. İktisat, İşletme ve Finans Dergisi. 57-95
  • Ural, T. (2009). The Effects of Relationship Quality on Export Performance A Classification of Small and Medium Sized Turkish Exporting Firms Operating In Single Export Market Ventures. European Journal of Marketing. 139-168
  • Ural, T. (2008). Consumer Responses to Process and Outcome Failures in Service Firms”, Problems and Perspectives in Management. International Research Journal. 48-56.
  • Ural, T. (2008). Factors Affecting the Success of Store Brands in Turkish Retailing Market. Innovative Marketing. 33-41.
  • Ural, T. (2008). The Impact of Sales Management Practices on Job Satisfaction of Salespeople. Innovative Marketing. 28-36
  • Ural, T. (2007). The Antecedents and Consequences of Relationship Quality According to Stages of the Relationship between Exporters and Importers. Problems and Perspectives in Management-International Research Journal. 111-130
  • Ural, T., Acaravcı S. K. (2006). The Effects of Firm’s Strategic Factors on Export and Firm Performance: A Comparison of Permanent and Sporadic Exporters. Problems and Perspectives in Management-International Research Journal. 42–62
  • Öner, M. A., Benson, C., & Göl Beşer, S. (2014). Linking organizational change management and organizational foresight. Strategic Change. 185-203
  • Öner, M. A., Karaca, F., Beşer, S. G., & Yildirmaz, H. (2013). Comparison of nanotechnology acceptance in Turkey and Switzerland. International Journal of Innovation and Technology Management.
  • Öner, M. A., & Beşer, S. G. (2011). Assessment of corporate foresight project results: case of a multinational company in Turkey. Foresight. 49-63
  • Göl, S., & Öner, M. A. (2009). Operationalization of space/time perspectives of individuals—Theory and empirical results from Turkey. Futures. 301-312
  • Oner, M. A., & Gol, S. (2007). Pitfalls in and success factors of corporate foresight projects. International Journal of Foresight and Innovation Policy. 447-471
  • Erdem, Y. C. (2014). Direct-to-Consumer Advertising in Pharmaceutical Marketing and its Possible Effects on Turkish Pharmaceutical Sector. Global Issues in Health Care Systems Social, Legal, Economic, and Managerial Perspectives
  • Erdem, Y. C. (2014). Direct-to-Consumer Advertising in Pharmaceutical Marketing and its Possible Effects on Turkish Pharmaceutical Sector. International Research Conference on Business Strategies
  • Erdem, Y. C. (2013). Ambush Marketing. Journal of Yeditepe University, Faculty of Law
  • Erdem, Y. C., Ersoy, B. (2012). Message Relevance in Permission Marketing as an Enabler CRM Strategies. Selected Articles in Marketing, Management and Marketing Education
  • Erdem, Y. C., Gürkaynak, N.. (2012). Sensing a City through Brands: Case of Istanbul and Branded Sensory Experiences. Selected Articles in Marketing, Management and Marketing Education
  • Tigli, M., Pirtini S., Erdem, Y. C. (2011). The Perceived Country images in Turkey. International Business & Economic Reserarch Journal
  • Ediz, A., Öner, A., Erdem, Y.C., Kaplan, N. (2011). A Model for Make-or-buy Decisions in Engineering Design Services Sector. International Journal of Innovation and Technology Management
  • Erdem, Y. C., Gürkaynak N. (2010). Branded Sensory Experiences of a City: Can They be Transmitted Across Generations?. The European Marketing Academy
  • Gürkaynak N., Erdem, Y. C. (2009). The Potential of Virtual Communities in the Process of Cultural Marketing: The European Culture Capitals in Social Media. National Marketing Congress
  • Tıglı M., Erdem, Y. C., Gök, B. (2009). The Importance of Certain products in Creating Country Images in International Marketing. International Research Conference on Business Studies
  • Yolbulan, E., Erdem, Y. C. (2009). İşletme Öğrencilerinin Öğrenme Stilleri: Pazarlama Öğrencileri Farklı mı? Yolbulan, Elif, Erdem, Y.C. Ulusal Pazarlama Kongresi
  • Erdem, Y. C. (2008). E-Commerce and Distribution Channels”, Erdem, Can. International Conference on Business, management and Economics
  • Erdem, Y. C., Erdem, A. (2005). Changing Channels: A Conceptual Review of Internet Marketing. Academy of Business Administration
  • Erdem, Y. C. . Anticipation: A Marketing Perspective. Yeditepe Üniversitesi Yayınları
  • Erdem Y. Can, Tavşan, N. . Müşteri Deneyimi Yönetimi. Beta Yayınları, İstanbul
  • Erdem, Y.Can, Gürkaynak, N. (2009). Branded Sensory Experiences of a City: Can They be Transmitted Across Generations?. The European Marketing Academy
  • Gürkaynak, N., Erdem, Y.C. (2009). The Potential of Virtual Communities in the Process of Cultural Marketing: The European Culture Capitals in Social Media. National Marketing Congress
  • Tıglı, M., Erdem, Y. C., Gök, B. (2008). The Importance of Certain products in Creating Country Images in International Marketing. International Research Conference on Business Studies
  • Erdem, Y.C. (2005). E-Commerce and Distribution Channels”, Erdem, Can. International Conference on Business, management and Economics
  • Erdem, Y.C., Erdem, A. (2004). Changing Channels: A Conceptual Review of Internet Marketing. Academy of Business Administration