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Ders Kodu: 
ETT 425
Ders Dönemi: 
Güz
Ders Tipi: 
Zorunlu
Teori Saati: 
3
Uygulama Saati: 
0
Kredi: 
3
AKTS: 
4
Dersin Dili: 
İngilizce
Dersin Amacı: 

Search engine optimization provides about making small modifications to parts of website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on site's user experience and performance in organic search results

Dersin İçeriği: 

SEO basics, creating unique, accurate page titles, making use of the "description" meta tag, improving site structure,  improving the structure of  URLs, making site easier to navigate, optimizing content, writing better anchor text,  using heading tags appropriately, dealing with crawlers, SEO for mobile phones, promotions and analysis.

Dersin Öğretim Yöntemleri: 
1: Lecture, 2: Question-Answer, 3: Discussion
Dersin Ölçme Yöntemleri: 
A: Exam, B:Presentation, C: Homework, D: Project, E: Laboratory

Dikey Sekmeler

Dersin Öğrenme Çıktıları

Learning Outcomes

Teaching Methods

Assessment Methods

Students should be able to define what an information system is; should be able to list the broad components of such as system; and should be able to discuss the advantages and pitfalls of such systems.

1,2,3

A,B,C,D,E

Students should know the basic steps involved with analysing and designing an information system, as well as the potential pitfalls in such endeavors.

1,2,3

A,B,C,D,E

Students should have an in-depth knowledge of how computers work to be able to make informed decisions with regard to their use in information systems, keeping in mind the technological trends

1,2,3

A,B,C,D,E

Students should know the various electronic commerce levels, their advantages and disadvantages, as well as the need for structured and object-oriented programming.

1,2,3

A,B,C,D,E

 

Dersin Akışı

DERS AKIŞI

Hafta

Konular

Ön Hazırlık

1)

SEO Basics

Course notes, textbook

2)

Creating unique, accurate page titles

Course notes

3)

Making use of the "description" meta tag

Course notes

4)

Improving site structure

Course notes

5)

Improving the structure of  URLs

Course notes

6)

Making site easier to navigate

Course notes

7)

Optimizing content

Course notes

8)

Writing better anchor text

Course notes

9)

Midterm

 

10)

Using heading tags appropriately

Course notes

11)

Dealing with crawlers

Course notes

12)

SEO for Mobile Phones

Course notes

13)

Promotions and Analysis

Course notes

14)

Presentations

 

15)

Final Examination

 

 

Kaynaklar

SOURCES

Textbook

Management Information Systems, by James A. O’Brien and George M. Marakas

McGraw Hill/ Irwin

Turban, E. and King, D. Introduction To E-Commerce .

2003, Pearson Education. ISBN 0-13-122450-6 [T2003]

Additional Resources

Course webside, course notes, text books

 

Materyal Paylaşımı

MATERIAL SHARING

Documents

Course webside, course notes, text books

Homeworks

Homework, interm projects

Exams

Midterm, final

Değerlendirme Sistemi

ASSESSMENT SYSTEM

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

35.71

Interm -projects

2

28.58

Homework

5

35.71

Total

 

100

Contribution Of Final Examination To Overall Grade

 

30

Contribution Of In-Term Studies To Overall Grade

 

70

Total

 

100

 

Dersin Program Çıktılarına Katkısı

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

E-Commerce and Technology Management  graduated, describe contemporary e-Commerce environment

 

 

 

 

 

X

2

E-Commerce and Technology Management  graduated,  review concepts and terminology together with processes and management decisions involved

 

 

 

 

X

 

3

E-Commerce and Technology Management  graduated,  apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources

 

 

 

X

 

 

4

E-Commerce and Technology Management graduated, demonstrate an understanding of transforming and presentation languages

 

 

 

 

X

 

5

E-Commerce and Technology Management  graduated, assess major e-Commerce opportunities, limitations, issues and risks

 

 

 

 

 

X

6

E-Commerce and Technology Management  graduated, skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies. 

 

 

 

 

 

X

 

 

7

E-Commerce and Technology Management graduated, recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.

 

 

 

 

 

X

8

E-Commerce and Technology Management graduated, an ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.

 

 

 

X

 

 

 

AKTS İş Yükü Tablosu

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

4

60

Hours for off-the-classroom study (Pre-study, practice)

16

3

48

Mid-terms

1

6

6

Homework

5

6

30

In-term projects

2

6

12

Final examination

1

5

5

Total Work Load

 

 

161

Total Work Load / 25 (h)

 

 

6,44

ECTS Credit of the Course

 

 

6

 
2