Prerequisite Courses:
Course Language:
İngilizce
Course Objectives:
Business Policy & Strategic Management is a capstone course; it takes a holistic approach and intends to integrate the knowledge that has already been acquired in all of the previous courses in a business management program. The course tries to furnish the students with the necessary skills and ability in applying their accumulated knowledge to solve the strategic problems of organizations. |
Course Content:
The course will cover such topical areas as the study of strategic management and business policy, strategic decision-making, external environmental scanning and industry analysis, internal environmental scanning and organizational analysis, SWOT analysis and business strategy, corporate and functional strategies, strategy formulation, strategy implementation, evaluation and control, strategic issues in managing human resources, and the application of business strategy simulation.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods:
A: Testing B: Presentation C: Homework
Vertical Tabs
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