Strategic Management

Course Code:

BBA 402

Course Period:

Spring

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

6

Prerequisite Courses:

Fundamentals of Management

Course Language:

İngilizce

Course Objectives:

Business Policy & Strategic Management is a capstone course; it takes a holistic approach and intends to integrate the knowledge that has already been acquired in all of the previous courses in a business management program. The course tries to furnish the students with the necessary skills and ability in applying their accumulated knowledge to solve the strategic problems of organizations.

Course Content:

The course will cover such topical areas as the study of strategic management and business policy, strategic decision-making, external environmental scanning and industry analysis, internal environmental scanning and organizational analysis, SWOT analysis and business strategy, corporate and functional strategies, strategy formulation, strategy implementation, evaluation and control, strategic issues in managing human resources, and the application of business strategy simulation.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Testing B: Presentation C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1. To develop student capacity to think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the caliber of its strategy, and its opportunities for gaining sustainable competitive advantage.	1, 2, 4	1, 2, 3, 9, 12	A, B, C
2 To build student skills in conducting strategic analysis in a variety of industries and competitive situations and, especially, to provide them with a stronger understanding of the competitive challenges of a global environment.	2,4	1, 2, 3, 9, 12	A, B, C
3. To give students hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives, and making sound strategic decisions.	1, 2, 3, 4	1, 2, 3, 9 & 12	A, B, C
4. To acquaint students with the managerial tasks associated with implementing and executing company strategies, drill them in the range of actions managers can take to promote competent strategy execution, and give them some confidence in being able to function effectively as part of a company’s strategy- implementing team.	1, 4	1, 2, 3, 9 & 12	A, B, C
5. To integrate the knowledge gained in earlier core courses in the business school curriculum, show students how the various pieces of the business puzzle fit together, and demonstrate why the different parts of a business need to be managed in strategic harmony for the organization to operate in winning fashion.	1, 2, 3	1, 2, 3, 9 & 12	A, B, C
6. To heighten student awareness of how and why ethical principles, core values, and socially responsible management practices matter greatly in the conduct of a company’s business.	1, 2, 4	1, 2, 3, 9 & 12	A, B, C
7. To develop student powers of managerial judgment, help them learn how to assess business risk, and improve your ability to make sound business decisions and achieve effective outcomes.	2, 3, 4	1, 2, 3, 9 & 12	A, B, C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction and Overview: What is Strategy?	Chapter 1
2	Charting a Company’s Direction: Vision, Mission, Objectives, and Strategies	Chapter 2
3	Core Concepts and Analytical Tools: Evaluating a Company’s External Environment Form teams	Chapter 3
4	Evaluating a Company’s Resources, Cost Position, and Competitiveness Assign cases	Chapter 4
5	Crafting a Strategy: The Five Generic Competitive Strategies	Chapter 5
6	Other Important Strategy Choices Chapter	Chapter 6
7	Mid-Term Exam
8	Strategies for Competing in International Markets	Chapter 7
9	Corporate Strategy: Diversification and the Multibusiness CompanyStrategy, Ethics, and Corporate Social Responsibility	Chapter 8 Chapter 9
10	Superior Strategy Execution – Another Path to Competitive Advantage Case presentation	Chapter 10 Student Team Case Analysis Presentation
11	Case presentation	Student Teams Case Analyses Presentations
12	Simulation annual reports presentations	Student Team Simulation Companies Annual Meeting Reports Presentations
13	Case presentation	Student Teams Case Analyses Presentations
14	Final

Recommended Sources

RECOMMENDED SOURCES
Textbook	Textbook: John E. Gamble, Arthur A. Thompson, Jr., and Margaret A. Peteraf, Essentials of Strategic Management: The Quest for Competitive Advantage, 3rd Edition, 2013. Readings: Additional readings will be provided by the Instructor. Students are required to do all the assigned readings and other necessary preparations prior to each class session.
Additional Resources	Simulation: GLO-BUS: Developing Winning Competitive Strategies Cases from the Textbook

Material Sharing

MATERIAL SHARING
Documents	Textbook, Additional Readings, Glo-BUS Simulation, and Cases
Assignments	Simulation Game and Case Analyses
Exams	A Mid-Term and a Final Exam

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	50
Simulation	1	25
Case Analysis	1	25
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		35
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		65
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Have the basic knowledge on legal, political, economic and social issues that cover the field of business administration science and specialties at international level.					X
2	Have the knowledge of English at international institutional level to communicate effectively in written and oral.			X
3	Improves entrepreneurship ability.	X
4	Reinforce theoretical knowledge with practice.		X
5	Associate the knowledge acquired in the sub-specialties of business science and reflect it in decision-making processes.				X
6	Work effectively within the team and take the initiative for the success of the team.		X
7	Act in accordance with the principles of business ethics and social responsibility and fulfill their active citizenship duties.		X
8	Have the necessary knowledge to conduct independent study / project / research, evaluate their results, and produce creative solutions to problems.				X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	4	64
Mid-terms	1	5	5
Simulation	1	10	10
Case study	1	10	10
Final examination	1	5	5
Total Work Load			142
Total Work Load / 25 (h)			5,68
ECTS Credit of the Course			6

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