Airline Management II

Course Code:

ATH 313

Course Type:

Area Elective

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Coordinator:

Academic

Courses given by:

Financial Management

Course Objectives:

This is an introduction to the world of aviation and how commercial airlines are managed

Course Content:

A history of aviation, aviation institutions a micro economic look at the aviation management and contemporary applications.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study

Course Evaluation Methods:

A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
Describes the history of aviation	1,3	1,2,3	A,C
Introduces the international aviation bodies	2,9,13	1,2,3	A,C
Explains the way to run commercial airlines	13	1,2,3	A,C
Shows the different distribution channels	9,13	1,2,3	A,C
Presents scheduling structures	11,13	1,2,3	A,C
Analyses Revenue Structures and teaches forecasting	10,12	1,2,3	A,C

Course Flow

Week	Topics	Study Materials
1	History of Commercial Aviation	Past 100 years
2	Aviation Bodies	International Organizations
3	Multinationals in Aviation	IATA Airlines
4	IATA history of Deregulation	Cartels & Oligopolies
5	Air Service Agreements Traffic Rights	International Agreements ICAO
6	Codes Shares SPA’s	Market sharing
7	Alliances	Synergy
8	Distribution GDS’s and MIDTERM	Distribution Concept
9	Scheduling, Hub & Spoke networks	Scheduling Concept
10	Fleet Planning	Fleet approach
11	Revenue Management	Fares Mix Competition
12	Customer Loyalty FFP Programs	Customer focus
13	BSP & CASS Settlement mechanisms	Settlement Systems
14	Electronic Commerce	Internet
15	Final Exam

Recommended Sources

Textbook	The Airline Business Rigas Doganis Mc Graw Hill
Additional Resources	Aviation web sites like www.airporthaber.com

Material Sharing

Documents	Power Point Slide Show
Assignments	Required Reading book Rising Above the Clouds by Dr. Cem Kozlu Remzi Bookstores Publshing
Exams	Midterm / Required Reading Quiz / Final

Assessment

IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	60
Assignments	4	40
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		60
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE	1	40
Total	1	100

COURSE CATEGORY

Expertise/Field Courses

Course’s Contribution to Program

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	To have a good understanding of the basic concepts in tourism and hotel management					x
2	To grasp and be aware of the the regional, national and international dimensions of tourism and hotel management					x
3	To achieve a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation and principals					x
4	To be aware of the specific dynamics of the service industry and learn the professional standards of perfection					x
5	To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and ability to establish contact with specialists in other areas of interest				x
6	To be fluent in verbal communication and writing capacities in at least two foreign languages.			x
7	Be able to adapt to varying cultures and languages received from experienced professors equipped with international experience in professional and academic backgrounds				x
8	To have personal, humanitarian, technical, and behavioral capabilities.				x
9	To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics..etc..)				x
10	To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for producing projects.		x
11	To be equipped adequately in the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view.			x
12	To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze and discuss them and come up with solutions based on research and evidence.			x
13	To become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences)				x

ECTS

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	20	20
Homework	1	20	20
Final examination	1	2	2
Total Work Load			167
Total Work Load / 25 (h)			5,8
ECTS Credit of the Course			6

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