Introduction to Business

Course Code:

BBA 101

Course Period:

Autumn

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

7

Course Language:

İngilizce

Course Objectives:

This course aims to introduce students to how a business can operate in interaction with a constantly changing business world: Fundamental issues and functions of business and management - basic leadership and management skills, vision and ethical standards, basic processes in strategic management, basic rules and concepts of management functions strategic role of business in marketing, human resources, production, accounting and finance areas

Course Content:

Exploring the business from a wide perspective, from production to sales, from accounting to human resources, from marketing to finance, from international business to management information systems; demonstrating the definition of the business, differences between profit-making organizations and non-profit organizations and entrepreneurs, presenting the historical development of the business.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion

Course Evaluation Methods:

A: Exam, B:Presentation, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
Define the main issues and elements of contemporary business and business world from an holistic perspective	8	1,2,3	A,B,C
Comprehensive approach to the interactions between companies-society-economy-economic system.	4	1,2,3	A,B,C
Uluslararası işletmenin önemini, ulusların ve şirketlerin uluslararası pazarlara giriş nedenlerini açıklamak ve bu pazarlara giriş türlerini karşılaştırmak.	2, 3	1,2,3	A,B,C
To identify the organizations and economic communities operating in order to explain and reduce the barriers faced in international trade.	5	1,2,3	A,B,C
Analyzing the issues related with business ethics, the ethical development stages of individuals, the ethical dilemmas that may be encountered in the workplace, and the responsibilities of the enterprise to the stakeholders.	7,8	1,2,3	A,B,C
To understand the basic issues in the establishment and structuring of contemporary businesses, the contribution of small businesses and entrepreneurs to the economy and the role of the Internet in business.	2, 3	1,2,3	A,B,C
To understand the basic business and management issues such as management functions, the role of planning in the management hierarchy, competencies required for success in management, strategic planning process, leadership, corporate culture and organizational structure.	1,2, 3	1,2,3	A,B,C
To understand the role and the importance of human resources, marketing, production, accounting and finance functions of a business	1	1,2,3	A,B,C

Course Flow

Week	Topics	Study Materials
1	Introduction and Current Topics in Business	Basic concepts in business
2	Business and Microeconomics	Basic concepts in business and microeconomics
3	Business and Macroeconomics: Effects of Economic Indicators and Economic Policies on Business and Business	Basic concepts in business, business management and macroeconomics
4	International Business, Trade and Marketing	Basic concepts in international trade
5	Work and Social Responsibility	Corporate stakeholders
6	Establishment and Configuration of the Enterprise, Structure and Management of Small-Scale Enterprises, Franchising and Small Enterprises	Small, medium and large scale business definitions
7	Economics of Entrepreneurship and Its Role in the Business World The Role of the Internet in Business	Entrepreneurship and definition of e-business
8	Ara Sınav
9	Business and Management - Basic Tasks in Management Hierarchy, Management Skills and Functions, Planning Tours, Strategic Planning Process	Levels in the management hierarchy and the importance of planning
10	Business and Management - Leadership, Sketch Culture and Organization Structure Tours, Role of Management Computing Systems in Business	Definition of leadership, corporate culture and organizational structure
11	Role of Human Resources Department in Business	Definition and importance of human resources management
12	Role of Marketing Department in Business	Formation of marketing concept and P 4P ”
13	Accounting and Use of Financial Information	Basic definitions of accounting and finance
14	Technology and Production Management	Strategic role of production process
15	Review
16	Final

Recommended Sources

Textbook	L.E. Boone and D.L. Kurtz. Contemporary Business. John Wiley and Sons, 2011 (Fourteenth Edition)
Additional Resources

Material Sharing

Documents
Assignments
Exams

Assessment

IN-TERMS STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	25
Homework	1	25
Final	1	50
Total		100

Course’s Contribution to Program

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Students can keep themselves informed and analyze the current economic development in Turkey and in the world from an international political economy perspective paying a particular attention to the interaction of the Turkish economy with the global economy.				X
2	Being aware of the development and accumulation of economic thought, students can master qualitative and quantitative knowledge and methods to test various economic theories that can be applied to the analysis of the current economic problems.					X
3	Students can use statistical and econometric analyses by learning how to use information technologies that have validity and widespread use in the field of economics.			X
4	By learning how to learn in the field of economics, students can research and work individually or as a team using the Turkish and English academic resources.				X
5	Being aware of the ethical values, students know the individual, social and ecological dimensions of the concept of social responsibility and can prove that they understand the active citizenship duty that falls upon them within this framework.
6	Students can clearly express, present and share their knowledge, the outcomes of their studies, their ideas and comments to people in their field or other disciplines/units using the necessary data, in national and international academic and professional environments, in Turkish or English.			X
7	Students can show that understanding the universality of social rights and the concepts of social justice, which form the basis of the modern societies, and the importance of scientific perspective, which is necessary to the social development and global competitiveness.					X

ECTS

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	5	80
Mid-terms	1	10	10
Homework	10	2	20
Final Examination	1	10	10
Total Work Load			168
Total Work Load / 25 (h)			6,72
ECTS Credit of the Course			7

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