Introduction to Business

Course Code:

BBA 101

Course Period:

Autumn

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

7

Course Language:

İngilizce

Course Objectives:

This course aims to introduce students to how a business can operate in interaction with a constantly changing business world: Fundamental issues and functions of business and management - basic leadership and management skills, vision and ethical standards, basic processes in strategic management, basic rules and concepts of management functions
Strategic role of business in marketing, human resources, production, accounting and finance areas

Course Content:

Exploring the business from a wide perspective, from production to sales, from accounting to human resources, from marketing to finance, from international business to management information systems; demonstrating the definition of the business, differences between profit-making organizations and non-profit organizations and entrepreneurs, presenting the historical development of the business.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study

Course Evaluation Methods:

A: Testing B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
Define the main issues and elements of contemporary business and business world from an holistic perspective	8	1,2,3	A,B,C
Comprehensive approach to the interactions between companies-society-economy-economic system.	4	1,2,3	A,B,C
Explain the importance of the international business, the reasons for the entry of new international markets and the comparison of these markets.	2, 3	1,2,3	A,B,C
To identify the organizations and economic communities operating in order to explain and reduce the barriers faced in international trade.	5	1,2,3	A,B,C
Analyzing the issues related with business ethics, the ethical development stages of individuals, the ethical dilemmas that may be encountered in the workplace, and the responsibilities of the enterprise to the stakeholders.	7,8	1,2,3	A,B,C
To understand the basic issues in the establishment and structuring of contemporary businesses, the contribution of small businesses and entrepreneurs to the economy and the role of the Internet in business.	2, 3	1,2,3	A,B,C
To understand the basic business and management issues such as management functions, the role of planning in the management hierarchy, competencies required for success in management, strategic planning process, leadership, corporate culture and organizational structure.	1,2, 3	1,2,3	A,B,C
To understand the role and the importance of human resources, marketing, production, accounting and finance functions of a business	1	1,2,3	A,B,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction and Current Topics in Business	Basic concepts in business
2	Business and Microeconomics	Basic concepts in business and microeconomics
3	Business and Macroeconomics: Effects of Economic Indicators and Economic Policies on Business and Business	Basic concepts in business, business management and macroeconomics
4	International Business, Trade and Marketing	Basic concepts in international trade
5	Work and Social Responsibility	Corporate stakeholders
6	Establishment and Configuration of the Enterprise Structure and Management of Small-Scale Enterprises, Franchising and Small Enterprises	Small, medium and large scale business definitions
7	Economics of Entrepreneurship and Its Role in the Business World The Role of the Internet in Business	Entrepreneurship and definition of e-business
8	Midterm
9	Business and Management - Basic Tasks in Management Hierarchy, Management Skills and Functions, Planning Tours, Strategic Planning Process	Levels in the management hierarchy and the importance of planning
10	Business and Management - Leadership, Sketch Culture and Organization Structure Tours, Role of Management Computing Systems in Business	Definition of leadership, corporate culture and organizational structure
11	Role of Human Resources Department in Business	Definition and importance of human resources management
12	Role of Marketing Department in Business	Formation of marketing concept and P 4P ”
13	Accounting and Use of Financial Information	Basic definitions of accounting and finance
14	Technology and Production Management	Strategic role of production process
15	Review
16	Final

Recommended Sources

RECOMMENDED SOURCES
Textbook	L.E. Boone and D.L. Kurtz. Contemporary Business. John Wiley and Sons, 2011 (Fourteenth Edition)
Additional Resources

Material Sharing

Documents	Powerpoint presentations, additional reading material
Assignments	Various assignments, company case studies
Exams	Midterm Exam, Final Exam

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	25
Homework	10	25
Final	1	50
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Have the basic knowledge on legal, political, economic and social issues that cover the field of business administration science and specialties at international level.				X
2	Have the knowledge of English at international institutional level to communicate effectively in written and oral.			X
3	Improves entrepreneurship ability.	X
4	Reinforce theoretical knowledge with practice.	X
5	Associate the knowledge acquired in the sub-specialties of business science and reflect it in decision-making processes.	X
6	Work effectively within the team and take the initiative for the success of the team.			X
7	Act in accordance with the principles of business ethics and social responsibility and fulfill their active citizenship duties.			X
8	Have the necessary knowledge to conduct independent study / project / research, evaluate their results, and produce creative solutions to problems.			X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	5	80
Mid-terms	1	10	10
Homework	10	2	20
Final examination	1	10	10
Total Work Load			168
Total Work Load / 25 (h)			6,72
ECTS Credit of the Course			7

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