Lojistik ve Pazarlama Yönetimi

Course Code:

ATR 203

Course Period:

Autumn

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

6

Prerequisite Courses:

Tedarik Zinciri Yönetimi ve Lojistiğe Giriş II

Course Language:

İngilizce

Course Coordinator:

Erkut Akkartal

Courses given by:

Özlem Sanrı

Course Objectives:

To equip students with up-to-date information on marketing and logistics management and to inform them about the latest developments in the world of these products and in Turkey.

Course Content:

This course, takes a practical marketing management approach, providing real-life examples and stories that engage students with marketing concepts and bring modern marketing to life.

The course also makes a connection between marketing and logistics concepts in terms of marketing channels; distribution, wholesaling and retailing.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study

Course Evaluation Methods:

A: Exam, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course	Program learning outcomes	Teaching Methods	Assessment Methods
1. Understanding the importance of marketing in terms of competition	2, 15	1, 2, 3	A, C
2. Understanding the importance of logistics in terms of competition	2, 13, 14, 15	1, 2, 3	A, C
3. Understanding what marketing is	2, 15	1, 2, 3	A, C
4. Understanding what logistics is	2, 13, 14, 15	1, 2, 3	A, C
5. Knowing the nature and scope of marketing	2, 15	1, 2, 3	A, C
6. Knowing the nature and scope of logistics	2, 13, 14, 15	1, 2, 3	A, C
7.Ability to explain environmental conditions affecting marketing activities	2, 13, 14, 15	1, 2, 3	A, C
8. Knowing the parts of marketing, product management, packaging and labeling	2, 13, 14, 15	1, 2, 3	A, C
9. Ability to explain pricing and marketing plans	2, 13, 14, 15	1, 2, 3	A, C
10. Knowing what outsourcing is and logistics strategies	2, 13, 14, 15	1, 2, 3	A, C
11. Knowing the functions of logistics management	2, 13, 14, 15	1, 2, 3	A, C

Course Flow

COURSE FLOW
Week	Subject	Preliminary
1	Introduction to Logistics and Marketing Management
2	Marketing: Creating Customer Value and Engagement
3	Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
4	Analyzing the Marketing Environment
5	Understanding Consumer and Business Buyer Behavior
6	Understanding Consumer and Business Buyer Behavior
7	Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
8	Midterm Exam
9	Products, Services, and Brands: Building Customer Value
10	Marketing Channels: Delivering Customer Value
11	Retailing and Wholesaling
12	Engaging Customers and Communicating Customer Value: Advertising and Public Relations
13	Personal Selling and Sales Promotion
14	Review of the semester

Recommended Sources

RESOURCES
Lecture Notes	Marketing an Introduction, Global Edition, 15 th Edition, By: Gary Armstrong, Philip Kotler with Mark O. Opresnik. Pearson.
Other Resources	Other course materials including PowerPoint slides, cases, and outside readings and assignments will be made available in class and/or on Yulearn.

Material Sharing

MATERIAL SHARING
Documents	Course Book; PowerPoint slides
Homeworks
Exams	Midterm, final exam

Assessment

EVALUATION SYSTEM
SEMESTER STUDIES	NUMBER	CONTRIBUTION PERCENT
Midterm	1	40
Quiz	2	-
Homework	1	-
Total		40
Final to Success Ratio		60
Year to Success Rate		-
Total		100

Course’s Contribution to Program

Contribution of Course to Program Outcomes
No	Program Learning Outcomes		Contribution Level
No	Program Learning Outcomes		1	2	3	4	5
1	Have sufficient knowledge in basic courses such as mathematics, economics, statistics, Turkish language and the history of revolution; gains the ability to apply the knowledge learned in the businesses operating in the logistics field.	X
2	Knows what needs to be done regarding supply chain operations, storage and distribution management in domestic and multinational enterprises, can organize and make the necessary analysis, and recommend plans and strategies.					X
3	To be able to master a chosen second foreign language, sufficient to maintain international relations and to follow current and developing trends.			X
4	Have sufficient knowledge of law and legislation in order to carry out logistics and transportation processes with social responsibility awareness and ethical values.	X
5	Manages logistics processes in accordance with professional and ethical values and socially sensitive					X
6	Gains knowledge of financial management by organizing the flow of goods and services in the supply chain.	X
7	Uses information systems and technologies used in supply chain management by using basic information technologies..	X
8	Has knowledge about smart systems in supply chain management and industry 4.0 management.			X
9	Identify the problems with quantitative methods and produce solutions with analytical decision making methods.	X
10	Able to carry out a research in the field of logistics in accordance with the stages of the scientific research process.			X
11	Conducts a harmonious study with team members on professional issues, finds solutions to problems, takes responsibility.				X
12	Prepares and executes a project or study according to project deadlines.			X
13	Can produce projects to solve current problems in logistics or to create new opportunities; share information with the society and colleagues on issues related to his profession.						X
14	Informs the relevant people and institutions on logistics-related issues, supports their thoughts with qualitative and quantitative data, and can effectively communicate their solution suggestions to problems orally and in writing.						X
15	Can understand and manage social and professional relationships; can produce innovative and creative ideas and put these ideas into practice..					X

ECTS

ECTS / WORK LOAD TABLE
Activities	NUMBER	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15 x Total Course Hours)	15	3	45
Out-of-Class Study Time (Pre-Study, Reinforcement)	15	6	90
Midterm	1	10	10
Quizes	1	5	5
Homework	1	10	10
Final	1	15	15
Total Workload			175
Total Workload / 25 (h)			7,2
ECTS Credit of the Course			7

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