The aim of this course is to introduce students to how a business can operate in interaction with the ever-changing business world, within the framework of the following topics: Key subjects and functions in business and management: fundamental leadership and management skills, vision and ethical standards, fundamental processes in strategic management, key rules and principles in management functions, globalization, strategic role of basic functions such as marketing, human resources, production, accounting and finance in business.
Exploring the business in a broad perspective, from production to sales, from accounting to human resources, from marketing to finance, from international business to management information systems; presenting the definition of the business, the differences between for-profit organizations and non-profit organizations and entrepreneurial enterprises, presenting the historical development of the business.