The objective of this course is to introduce students to the concepts, analyses, and activities that comprise brand management, and to provide practice in assessing and solving problems. This course addresses important branding decisions faced by organizations. The course objectives are: to increase student understanding of the terminology, concepts and activities of brand management and important issues in planning, implementing and evaluating brand strategies; to provide relevant theories, models and tools for the making of brand decisions; and to provide a forum for students to apply these principles.
Brand management, Advertisement, Product development, Distribution, Pricing, Promotion, Positioning, Differentiation, Consumer trends, Marketing plan, Brand strategy